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題名:行銷通路服務與品牌評價對國外團體旅遊購買意願之影響
書刊名:休閒產業管理學刊
作者:王瑞琪林素綉黃廼珍
作者(外文):Wang, Jui-chiLin, Su-hsiuHuang, Nan-chen
出版日期:2021
卷期:14:1
頁次:頁1-24
主題關鍵詞:行銷通路服務品牌評價購買意願反展廳現象國外團體旅遊Marketing channel serviceBrand evaluationPurchase intentionWebroomingGroup overseas travel
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:24
  • 點閱點閱:4
期刊論文
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5.Dedeke, Adenekan Nick(2016)。Travel web-site design: Information task-fit, service quality and purchase intention。Tourism Management,54,541-554。  new window
6.Hashim, N. H.、Murphy, J.(2007)。Branding on the web: Evolving domain name usage among Malaysian hotels。Tourism Management,28(2),621-624。  new window
7.陳冠仰、陳柏元、戴有德、巫立宇(20161200)。知覺品質、知覺價值與行為意圖關係之研究--交易成本觀點。臺大管理論叢,27(1),191-224。new window  延伸查詢new window
8.Bilgihan, Anil(2016)。Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding。Computers in Human Behavior,61,103-113。  new window
9.Mohseni, S.、Jayashree, S.、Rezaei, S.、Kasim, A.、Okumus, F.(2016)。Attracting tourists to travel companies' websites: The structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention。Current Issues in Tourism,21(6),616-645。  new window
10.Morosan, C.(2014)。Toward an integrated model of adoption of mobile phones for purchasing ancillary services in air travel。International Journal of Contemporary Hospitality Management,26(2),246-271。  new window
11.Taylor, Valerie A.、Bearden, William O.(2002)。The effects of price on brand extension evaluations: the moderating role of extension similarity。Journal of the Academy of Marketing Science,30(2),131-140。  new window
12.Preacher, Kristopher J.、Hayes, Andrew F.(2004)。SPSS and SAS procedures for estimating indirect effects in simple mediation models。Behavior Research Methods, Instruments, & Computers,36(4),717-731。  new window
13.Chen, Zhan、Dubinsky, Alan J.(2003)。A Conceptual Model of Perceived Customer Value in E-Commerce: A Preliminary Investigation。Psychology & Marketing,20(4),323-347。  new window
14.Mardia, Kanti V.、Foster, K. J.(1983)。Omnibus tests of multinormality based on skewness and kurtosis。Communications in Statistics: Theory and Methods,12(2),207-221。  new window
15.Henry, John W.、Stone, Robert W.(1994)。A structural equation model of end-user satisfaction with a computer-based medical information system。Information Resources Management Journal,7(3),21-33。  new window
16.Chang, K.-C.、Chen, M.-C.、Hsu, C.-L.、Kuo, N.-T.(2010)。The effect of service convenience on post-purchasing behaviours。Industrial Management & Data Systems,110(9),1420-1443。  new window
17.Anderson, Rolph E.、Srinivasan, Srini S.(2003)。E-Satisfaction and E-Loyalty: A Contingency Framework。Psychology & Marketing,20(2),123-138。  new window
18.郭國慶、王霞、楊學成(2005)。營銷科學的新論題:便利。經濟理論與經濟管理,2005(4),46-48。  延伸查詢new window
19.陳欽雨、王國光、張書豪(2013)。平台品質、網站知名度與網路口碑對品牌評價之影響。電子商務研究,11(1),53-78。new window  延伸查詢new window
20.黃永全、謝致慧、賴靜瑩、周逸衡(20150600)。消費者購買旅遊商品選擇決策模式之研究--兼論不同行銷通路。觀光旅遊研究學刊,10(1),1-17。new window  延伸查詢new window
21.Ahn, T.-H.、Lee, T. J.(2011)。Research note: Factors influencing online flight ticket purchasing。Tourism Economics,17(5),1152-1160。  new window
22.Aw, E. C.-X.、Kamal Basha, N.、Ng, S. I.、Ho, J. A.(2021)。Searching online and buying offline: Understanding the role of channel-consumer, and product- related factors in determining webrooming intention。Journal of Retailing and Consumer Services,58。  new window
23.Barcelos, R. H.、Dantas, D. C.、Sénécal, S.(2019)。The tone of voice of tourism brands on social media: Does it matter?。Tourism Management,74,173-189。  new window
24.Buhalis, D.、Law, R.(2008)。Progress in information technology and tourism management: 20 years on and 10 years after the internet- The state of e-tourism research。Tourism Management,29(4),609-623。  new window
25.Chang, Y.-W.、Hsu, P.-Y.、Yang, Q.-M.(2018)。Integration of online and offline channels: A view of O2O commerce。Internet Research,28(4),926-945。  new window
26.Díaz, E.、Martín-Consuegra, D.、Esteban, A.(2015)。Perceptions of service cannibalisation: The moderating effect of the type of travel agency。Tourism Management,48,329-342。  new window
27.Gemar, G.、Soler, I. P.、Melendez, L.(2019)。Analysis of the internet to purchase travel on the web。Tourism and Management Studies,15(1),23-33。  new window
28.Huang, L.(2012)。Social media as a new play in a marketing channel strategy: Evidence from Taiwan travel agencies blogs。Asia Pacific Journal of Tourism Research,17(6),615-634。  new window
29.Jiménez-Barreto, J.、Rubio, N.、Campo, S.、Molinillo, S.(2020)。Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination。Tourism Management,79。  new window
30.Kracht, J.、Wang, Y.(2010)。Examining the tourism distribution channels: Evolution and transformation。International Journal of Contemporary Hospitality Management,22(5),736-757。  new window
31.Law, R.、Buhalis, D.、Cobanoglu, C.(2014)。Progress on information and communication technologies in hospitality and tourism。International Journal of Contemporary Hospitality Management,26(5),727-750。  new window
32.Ryu, K.、Lehto, X. Y.、Gordon, S. E.、Fu, X.(2019)。Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels。Tourism Management,71,348-363。  new window
33.Sharma, A.、Sharma, S.、Chaudhary, M.(2020)。Are small travel agencies ready for digital marketing? Views of travel agency managers。Tourism Management,79。  new window
34.Tsaur, S.-H.、Huang, C.-C.、Luoh, H.-F.(2014)。Do travel product types matter? Online review direction and persuasiveness。Journal of Travel and Tourism Marketing,31(7),884-898。  new window
35.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。  new window
36.Beldona, S.、Morrison, A. M.、O'Leary, J.(2005)。Online shopping motivations and pleasure travel products: A correspondence analysis。Tourism management,26(4),561-570。  new window
37.Card, Jaclyn A.、Chen, Ching-Yi、Cole, Shu Tian(2003)。Online Travel Products Shopping: Differences between Shoppers and Nonshoppers。Journal of Travel Research,42(2),133-139。  new window
38.Erciş, Aysel、Ünal, Sevtap、Candan, F. Burcu、Yıldırım, Hatice(2012)。The Effect of Brand Satisfaction, Trust and Brand Commitment on Loyalty and Repurchase Intentions。Procedia: Social and Behavioral Sciences,58,1395-1404。  new window
39.Fesenmaier, Daniel R.、Jeng, Jiann-Min(2000)。Assessing structure in the pleasure trip planning process。Tourism Analysis,5(1),13-27。  new window
40.Kim, Changsu、Galliers, Robert D.、Shin, Namchul、Ryoo, Joo-Han、Kim, Jongheon(2012)。Factors influencing Internet shopping value and customer repurchase intention。Electronic Commerce Research and Applications,11(4),374-387。  new window
41.Kim, Hee-Woong、Xu, Yunjie、Gupta, Sumeet(2012)。Which is more important in Internet shopping, perceived price or trust?。Electronic Commerce Research and Applications,11(3),241-252。  new window
42.McCollough, Michael A.、Berry, Leonard L.、Yadav, Manjit S.(2000)。An Empirical Investigation of Customer Satisfaction After Service Failure and Recovery。Journal of Service Research,3(2),121-137。  new window
43.Ranganathan, C.、Ganapathy, Shobha(2002)。Key Dimensions of Business-to-consumer Web Sites。Information & Management,39(6),457-465。  new window
44.Shankar, Venkatesh、Smith, Amy K.、Rangaswamy, Arvind(2003)。Customer Satisfaction and Loyalty in Online and Offline Environments。International Journal of Research in Marketing,20(2),153-175。  new window
45.Wakefield, R. L.、Stocks, M. H.、Wilder, W. M.(2004)。The Role of Web Site Characteristics in Initial Trust Formation。Journal of Computer Information Systems,45(1),94-103。  new window
46.Yoon, S.-J.(2002)。The antecedents and consequences of trust in online-purchase decisions。Journal of Interactive Marketing,16(2),47-63。  new window
47.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal,6(1),1-55。  new window
48.McDonald, Roderick P.、Ho, Moon-Ho Ringo(2002)。Principles and practice in reporting structural equation analyses。Psychological Methods,7(1),64-82。  new window
49.Shrout, Patrick E.、Bolger, Niall(2002)。Mediation in experimental and nonexperimental: New procedures and recommendations。Psychological Methods,7(4),422-445。  new window
50.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
51.Fornell, Claes R.、Larcker, David F.(1981)。Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics。Journal of Marketing Research,18(3),382-388。  new window
學位論文
1.Tai, F. M.(2010)。Taiwanese internet commerce trust and their purchase intention in the internet(博士論文)。Marshall Goldsmith School of Management, Alliant International University。  new window
圖書
1.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.(2013)。Multivariate data analysis。Pearson。  new window
2.交通部觀光局(2020)。中華民國108年臺灣旅遊狀況調查報告。交通部觀光局。  延伸查詢new window
3.Aaker, D. A.(1991)。Managing brand equity: Capitalizing on the value of name。Free Press。  new window
4.Buhalis, D.、Laws, E.(2001)。Tourism distribution channels: Practices, issues and transformations。Continuum。  new window
5.Bollen, K. A.、Long, J. S.(1993)。Testing structural equation models。Sage。  new window
6.Kotler, Philip、Keller, Kevin Lane(2016)。Marketing Management。Pearson Education Limited。  new window
7.MacKinnon, David P.(2008)。Introduction to Statistical Mediation Analysis。New York:Taylor & Francis Group:Lawrence Erlbaum Associates。  new window
其他
1.臺灣趨勢研究(2018)。市場調查:國外旅遊行為調查(2018年),http://www.twtrend.com/share_cont.php?id=68。  延伸查詢new window
2.JRNI(2019)。What retailers need to know about webrooming and showrooming,https://www.jrni.com/blog/webrooming-vs-showrooming。  new window
3.World Tourism Organization(2020)。Product development,https://www.unwto.org/tourism-development-products。  new window
 
 
 
 
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