近幾年來我們的生活在食、衣、住、行、育、樂各方面不知不覺已被各種虛擬角色圖像充斥，呼應著我們的情感、情緒，也落實了我們對角色故事的喜愛與記憶。企業團體發覺其潛力並借力使力，大量的圖像授權與異業結盟顯示角色力量正如火如荼的展開。本研究以 7-ELEVEN於 2010年 5月份至 8月份推出並引起收集旋風之第 17波集點活動「櫻桃小丸子好學文具社」系列角色商品為研究樣本，第一階段以文獻探討整理並歸納角色商品與情感設計理論，第二階段以問卷調查法了解消費者對於角色商品之情感模式，作為後續商品設計之建議與參考。研究結果指出，集點活動角色商品支持族群為 25歲以下、學生、商業服務；而消費者購買此類商品之動機是受到商品的造形與功能吸引。其運用角色故事內之故事情節與視覺風格在商品的造形與功能作設計，能喚醒消費者對角色故事之記憶。

In recent years, our life have been full of various types virtual character unconsciously on food, clothing, housing, transportation, education, and entertainment aspects. They call our affection, emotion and carry out our favor and memory about character story. The business organization have been aware of the character story potential and developed. A abundant of authorized images and perceived usiness display the power of character story is xpanding like a raging fire. This study takes literature discussion to arrange and generalize the character product and emotion design theory. The result show the support groups of character produce of collection can be divided into “under 25 years old,” “student,” and “business service.” The type attracted by modeling and function：Use the story content and visual style to design modeling, function and evoke consumers’ memory about character.