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題名:
Intent and Capturing Intent in Marketing Strategy
書刊名:
Academy of Taiwan Business Management Review
作者:
Nagasimha Balakrishna Kanagal
出版日期:
2015
卷期:
11:2
頁次:
頁24-33
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:0
共同引用:0
點閱:27
Organizations use intent, both strategic and tactical to guide strategy and to execute strategy. Organizations frequntly signal intent to the market and competitors as a part of their overall vision for the future. Intent in business is a point of view and / or a purpose about a firm's future and its future position, to create and exploit current and future opportunities. From an individual perspective, intent is a strong purpose or aim, accompanied by a determination to achieve a desired outcome or result.
以文找文
期刊論文
1.
Meekings, A.、Dransfield, J.、Goddard, J.(1994)。Implementing Strategic Intent: The Power of an Effective Business Management Process。Business Strategy Review,5(4),17-31。
2.
Hammond, John S.、Keeney, Ralph L.、Raiffa, Howard(2006)。The hidden traps of decision making。Harvard Business Review。
3.
Hitt, Michael A.、Tyler, Beverly B.、Hardee, Camilla、Park, Daewoo(1995)。Understanding strategic intent in the global marketplace。Academy of Management Executive,9(2)。
4.
Ice, James W(2007)。Strategic intent: A key to business strategy development and culture change。Organization Development Journal,25(5)。
5.
Manikutty, S.(2010)。Prahalad and his work: An assessment。Vikalpa,25(2)。
6.
Jayaraman, L. L.、Tate, J. R.(1993)。How to compete in the global economy - A fresh look at business strategy。American Business Review。
7.
Mansfield, G. M.、Fourie, L. C. H.、Gevers, W. R.(2005)。Strategic architecture as a concept towards explaining the variation in performance of networked era firms。South African Journal of Business Management,36(4)。
8.
Michels, Lucas(2001)。Nokia Game: Brand experience campaign in Europe。Corporate Reputation Review,4(1)。
9.
Srinivasan, R.(2007)。Why do firms merge acquire: An analysis of strategic intent in recent M&A activity among Indian firms。IMB Management Review,19(4)。
10.
Suchman, Mark C.(1995)。Managing Legitimacy: Strategy and Institutional Approaches。Academy of Management Review,20(3),571-585。
11.
Wood, Eric、Khavul, Susanna、Perez-Nordtvedt, Liliana、Prakhya, Srinivas、Dabrowski, Rahul Velarde、Zheng, Congcong(2011)。Strategic Commitment and Timing of Internationalization from Emerging Markets: Evidence from China, India, Mexico, and South Africa。Journal of Small Business Management,49(2),252-282。
12.
Hamel, Gary、Prahalad, C. K.(1989)。Strategic intent。Harvard Business Review,67(3),63-76。
13.
Schilling, M. A.、Hill, C.(1998)。Managing the new product development process。The Academy of Management Executive,12(3),67-81。
14.
Pitt, M.(2001)。In Pursuit of Change: Managerial Constructions of Strategic Intent。Strategic Change,10(1),5-21。
圖書
1.
Aaker, David A.(2011)。Strategic market management。Wiley India Pvt. Ltd。
2.
Dyer, Wayne W.(2010)。The power of intention: Learning to co-create your world your way。Hay House Inc。
3.
Hamel, Gary、Prahalad, C. K.(2002)。Competing for the future。New Delhi:Tata McGraw Hill。
4.
Harvard Business School Press(2006)。Making smart decisions。
5.
Harvard Business Review Press(2013)。HBR'S 10 must reads: On making smart decisions。
6.
Hamel, G.、Prahalad, C. K.(1996)。Competing for the Future。Boston, MA:Harvard Business School Press。
7.
Hamel, G.、Prahalad, C. K.(1994)。Competing for the Future: Breakthrough Strategies for Seizing Control of Your Industry and Creating the Markets of Tomorrow。Harvard Business School Press。
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