The purpose of this study were to examine the potential of sport tourism of the Dapeng Bay National Scenic Area and policy for development of sport tourism in the area as a point of reference for the planning and development of sport tourism. The research method is a case study of the Dapeng Bay National Scenic Area. We review the relevant literature and apply a survey to establish and evaluate sport tourism resources in the Dapeng Bay National Scenic Area. A questionnaire is used to gather information on potential consumer demands and preferences. In addition, focus group seminars are used to gather information on appropriate strategic direction and policy measures for the development of sport tourism in the Dapeng Bay National Scenic Area. The results were as follows: (1) People evaluated to development status of sport tourism industry and activity on the Dapeng Bay National Scenic Area, they give Liouciou water sports industry (diving, snorkeling...); (2) The development challenge of sport tourism industry on Dapeng Bay national Scenic Area, mainly biggest problem is the surrounding public construction and facilities lack, and investment and development progress too slow, but the issues of interest conflict to local residents and the Central government decree limiting is less rating; (3) People recognized the future strategy should be to strengthen the scenic promote service quality, public transport services, infrastructure and construction large water park is more urgent. In conclusion, this study propose some suggestion to development strategy of sport tourism in the Dapeng Bay National Scenic Area, providing a reference for future government and private sector planning of the sport tourism industry at the local level, and improving the operating environment and effectiveness of the local sport tourism industry.