設計本身就可以稱為是一種服務，它始終以人為出發點，藉著對產品的構思、創新、開發等過程，使之能滿足人們的需求，藉以增加產品或服務之價值；而設計者則為消費者與生產者之間的溝通橋樑，藉由設計，將產品推向消費市場，進而使生產者及使用者皆能獲得各自的利益。伴隨著經濟結構的轉變，唯有提供消費者內心所渴望的經驗，才能真正在競爭激烈的市場中獲得顧客青睞。因此，以「體驗經濟」（experience economy）為主的消費趨勢，更加促使了服務設計（service design）的發展。本文主要擬藉由臺灣近幾年興起之木家具學習風潮的木藝生活案例，試圖說明臺灣工藝生活運動中屬於公益非營利機構在「創新創業」的另一新的發展可能，以供傳統木藝產業在產業轉型上參考的新發展方向。

Design in itself is service. Design begins with people; by reflecting on the product and perfecting the process of innovation and development, design satisfies the need of people and increases the value of product or service. Designers bridge the consumer and manufacturer: a good design brings product to the market and benefits the manufacturer and user alike. With the transformation of economic structure, design needs to satisfy the inner desire of consumers to get a head start in the competitive market. In this trend, the experience economy stimulates the development of the service design. This study will examine some cases of recent trend of learning the wood crafts and attempt to explore some new possibilities of innovative business in the field of non-profit organization. It is our belief that this new line of development might provide new directions for the transformation of traditional wood crafts industry.