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題名:以SWOT分析屏東建置職棒春訓城之效益
書刊名:大專體育
作者:王伯宇 引用關係林秀卿郭癸賓 引用關係
作者(外文):Wang, Po-yuLin, Hsiu-chingKuo, Kuei-pin
出版日期:2016
卷期:136
頁次:頁21-31
主題關鍵詞:經濟觀光社區發展EconomyTourismCommunity development
原始連結:連回原系統網址new window
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職業運動春訓季可帶來相當的經濟、觀光與社區發展等正面效應。屏東四季如春、氣候宜人、觀光資源 豐富,是發展運動春訓基地優良地點,尤其是相較於日韓這些高緯度的國家更是一大優勢。本文藉由文獻回顧與SWOT分析來探討建置屏東成為職棒春訓城之發展策略。研究結果顯示:相較於美、日的春訓基地,屏東在氣候與物價水準此二因素上占有絕對優勢,但在完整之春訓棒球設施與住宿方面則是處於相當的劣勢,同時要面對大陸與東南亞國家類似基地建置的威脅。臺灣的中央與地方政府在整合屏東資源與對外行銷扮演了重要的角色。基於永續發展,本文更進一步建議三個地方為屏東適合發展春訓基地之地點,讓春訓基地不只是一個點,而是一個區域。
Spring training for professional baseball teams can bring considerable positive effects to a local economy, including increased tourism and community development. The great weather conditions and tourism resources in Pingtung provide an ideal environment for spring training, particularly in comparison with conditions in countries located at high latitude, such as Korea and Japan. This article examined Pingtung's current conditions for developing a spring training city to provide strategies for future development. We reviewed related literature and employed SWOT analysis to examine the pros and cons of Pingtung becoming a spring training city. Compared to the spring training cities in the United States and Japan, Pingtung obviously possesses a better climate and lower living costs. However, lack of comprehensive training facilities and accommodations are disadvantages for Pingtung. Meanwhile, Pingtung faces competition from China and some countries in South-East Asia, as these also aim to establish spring training cities in their countries. This article concludes that the central and local governments play crucial roles in promoting Pingtung as an ideal city for spring training and in integrating resources to make Pingtung become an ideal city. In the end, three possible locations, instead of a single spot, at Pingtung are proposed as ideal places for spring training.
期刊論文
1.Donihue, M. R.、Findlay, D. W.、Newberry, P. W.(2007)。An analysis of attendance at major league baseball spring training games。Journal of Sports Economics,8(1),39-61。  new window
2.陳信中、李柏諭、戴遐齡、劉玉峯(20150300)。臺灣棒球運動發展之阻礙因素。大專體育學刊,17(1),50-65。new window  延伸查詢new window
3.吳顥照(20030900)。複合訓練的理論與應用。中華體育季刊,17(3)=66,1-10。new window  延伸查詢new window
4.Braunstein, J. R.、Zhang, J. J.、Trail, G. T.、Gibson, H. J.(2005)。Dimensions of market demand associated with pre-season training: Development of a scale for major league baseball spring training。Sport Management Review,8(3),271-296。  new window
5.莊忠柱、陳天賜、陳志成(20131200)。臺灣職棒球隊補強策略之建構。大專體育學刊,15(4),394-410。new window  延伸查詢new window
會議論文
1.李俊杰、林東興、陳培季(2014)。發展臺灣為亞太職棒春訓基地可行性之研究--以日本沖繩春訓基地為例。2014第二屆海峽兩岸體育運動史學術研討會。成都市:成都體育學院。  延伸查詢new window
圖書
1.程紹同、方信淵、廖俊儒、呂宏進(2007)。運動管理學導論。臺北市:華泰文化。  延伸查詢new window
其他
1.吳政紘(20141215)。中職4隊練兵最愛屏東,http://www.chinatimes.com/newspapers/20141215000687-260111。  延伸查詢new window
2.屏東縣政府(2015)。根尋屏東--氣候條件,http://www.pthg.gov.tw/cp.aspx?n=F15824EB283C7918&s=AE54BEFDACBDC2F5。  延伸查詢new window
 
 
 
 
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