:::

詳目顯示

回上一頁
題名:線上影音接收、傳散與產製上傳行為探討:多元動機之觀點
書刊名:中華傳播學刊
作者:張卿卿 引用關係
作者(外文):Chang, Chingching
出版日期:2016
卷期:30
頁次:頁61-107
主題關鍵詞:信號理論娛樂傳播調查資料庫數位影音Signaling theoryEntertainmentChinese communication databaseOnline video
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:34
  • 點閱點閱:23
本文以多元動機的觀點,釐清不同面向線上影音使用行為如何被不同動機所促發。整合動機理論、使用與滿足理論與信號理論,本文針對線上影音相關行為提出一個整合性的動機架構,區分「內在動機」與「外在動機」(包括:功能性與信號性),探索這些不同類型動機促發線上影音接收(觀賞)、傳散(分享)與產製(製作上傳)行為的情形,並以傳播調查資料庫一期三次的兩筆相關資料驗證所提出的理論架構。
This study investigates the factors that motivate the public to view, share, and post online videos. Conclusions derived from analyzing data from the Chinese Communication Database are outlined as follows: Both intrinsic and instrumental extrinsic motives are associated with online video viewing, social interaction motives account for the variance in video sharing, and self-presentation motives significantly explain online video posting behaviors.
期刊論文
1.Katz, E.、Blumler, J. G.、Gurevitch, M.(1973)。Uses and gratifications research。Public Opinion Quarterly,37(4),509-523。  new window
2.Ebersole, Samuel(2000)。Uses and gratifications of the Web among students。Journal of Computer Mediated Communication,6(1)。  new window
3.Valkenburg, P. M.、Krcmar, M.、Peeters, A. L.、Marseille, N. M.(1999)。Developing a scale to assess three styles of television mediation: "Instructive mediation", "restrictive mediation", and "social coviewing"。Journal of Broadcasting & Electronic Media,43(1),52-66。  new window
4.Hanson, G.、Haridakis, P.(2008)。YouTube users watching and sharing the news: A uses and gratifications approach。Journal of Electronic Publishing,11(3)。  new window
5.Donath, Judith(2007)。Signals in social supernets。Journal of Computer-Mediated Communication,13(1),231-251。  new window
6.Haridakis, Paul M.、Hanson, Gary(2009)。Social interaction and co-viewing with YouTube: Blending mass communication reception and social connection。Journal of Broadcasting & Electronic Media,53(2),317-335。  new window
7.Cumming, G.(2009)。Inference by eye: Reading the overlap of independent confidence intervals。Statistics in Medicine,28,205-220。  new window
8.Drolet, A. L.、Morrison, D. G.(2001)。Do we really need multiple-item measures in service research?。Journal of service research,3(3),196-204。  new window
9.Rossiter, J. R.(2002)。The C-OAR-SE procedure for scale development in marketing。International Journal of Research in Marketing,19(4),305-335。  new window
10.Donath, J.、Boyd, D.(2004)。Public displays of connection。BT Technology Journal,22(4),71-82。  new window
11.Rubin, A. M.(1983)。Television uses and gratifications: The interactions of viewing patterns and motivations。Journal of Broadcasting,27,37-51。  new window
12.Waterman, A. S.(1982)。Identity development from adolescence to adulthood: An extension of theory and a review of research。Developmental Psychology,18(3),341-358。  new window
13.Valkenburg, Patti M.、Schouten, Alexander P.、Peter, Jochen(2005)。Adolescents' identity experiments on the Internet。New Media & Society,7(3),383-402。  new window
14.Rubin, A. M.(1981)。An examination of television viewing motivations。Communication Research,8(2),141-165。  new window
15.Shao, Guosong(2009)。Understanding the appeal of user-generated media: A uses and gratification perspective。Internet Research,19(1),7-25。  new window
16.Smock, A. D.、Ellison, N. B.、Lampe, C.、Wohn, D. Y.(2011)。Facebook as a toolkit: A uses and gratification approach to unbundling feature use。Computers in Human Behavior,27(6),2322-2329。  new window
17.Yang, C.、Hsu, Y. C.、Tan, S.(2010)。Predicting the determinants of users' intentions for using YouTube to share video: Moderating gender effects。Cyberpsychology, Behavior, and Social Networking,13(2),141-152。  new window
18.Valkenburg, P. M.、Peter, J.(2008)。Adolescents' identity experiments on the internet: Consequences for social competence and self-concept unity。Communication Research,35(2),208-231。  new window
19.Rubin, A. M.、Rubin, R. B.(1982)。Older persons' TV viewing patterns and motivation。Communication Research,9,287-313。  new window
20.Romanov, K.、Nevgi, A.(2007)。Do medical students watch video clips in eLearning and do these facilitate learning?。Medical Teacher,29,490-494。  new window
21.Park, N.、Jung, Y.、Lee, K. M.(2011)。Intention to upload video content on the internet: The role of social norms and ego-involvement。Computers in Human Behavior,27,1996-2004。  new window
22.Oh, S.、Syn, S. Y.(2015)。Motivations for sharing information and social support in social media: A comparative analysis of Facebook, Twitter, Delicious, YouTube, and Flickr。Journal of the Association for Information Science and Technology,66(10),2045-2060。  new window
23.Lingel, J.、Naaman, M.(2012)。You should have been there, man: Live music, DIY content and online communities。New Media & Society,14,332-349。  new window
24.Lee, J.、Lee, M.(2011)。Factors influencing the intention to watch online video advertising。Cyberpsychology, Behavior, and Social Networking,14,619-624。  new window
25.Lange, P. G.(2007)。Publicly private and privately public: Social networking on YouTube。Journal of Computer-Mediated Communication,13,361-380。  new window
26.Huberman, B. A.、Romero, D. M.、Wu, F.(2009)。Crowdsourcing, attention and productivity。Journal of Information Science,35,758-765。  new window
27.Guadagno, R. E.、Rempala, D. M.、Murphy, S.、Okdie, B. M.(2013)。What makes a video go viral? An analysis of emotional contagion and Internet memes。Computers in Human Behavior,29,2312-2319。  new window
28.Galloway, J. J.(1981)。Audience uses and gratifications: An expectancy model。Communication Research,8,435-449。  new window
29.Dylko, I. B.、Beam, M. A.、Landreville, K. D.、Geidner, N.(2012)。Filtering 2008 US presidential election news on YouTube by elites and nonelites: An examination of the democratizing potential of the internet。New Media & Society,14,832-849。  new window
30.Chang, Chingching(2015)。Self-construal and Facebook activities: Exploring differences in social interaction orientation。Computers in Human Behavior,53,91-101。  new window
31.Courtois, C.、Mechant, P.、De Marez, L.(2012)。Communicating creativity on YouTube: What and for whom?。Cyberpsychology, Behavior, and Social Networking,15,129-134。  new window
32.Bondad-Brown, Beverly A.、Rice, Ronald E.、Pearce, Katy E.(2012)。Influences on TV viewing and online user-shared video use: Demographics, generations, contextual age, media use, motivations, and audience activity。Journal of Broadcasting & Electronic Media,56(4),471-493。  new window
33.Bergkvist, L.、Rossiter, J. R.(2007)。The predictive validity of multipleitem versus single-item measures of the same constructs。Journal of Marketing Research,44(2),175-184。  new window
34.Raacke, John R.、Bonds-Raacke, Jennifer(2008)。MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites。CyberPsychology & Behavior,11(2),169-174。  new window
35.Connelly, Brian L.、Certo, S. Trevis、Ireland, R. Duane、Reutzel, Christopher R.(2011)。Signaling Theory: A Review and Assessment。Journal of Management,37(1),39-67。  new window
36.Spence, Michael(1973)。Job Market Signaling。The Quarterly Journal of Economics,87(3),355-374。  new window
37.侯佩君、杜素豪、廖培珊、洪永泰、章英華(20080400)。臺灣鄉鎮市區類型之研究:「臺灣社會變遷基本調查」第五期計畫之抽樣分層效果分析。調查研究:方法與應用,23,7-32。new window  延伸查詢new window
38.Finn, S.、Gorr, M. B.(1988)。Social isolation and social support as correlates of television viewing motivations。Communication Research,15(2),135-158。  new window
39.Churchill, Gilbert A. Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research,16(1),64-73。  new window
40.Rubin, Alan M.、Perse, Elizabeth M.、Powell, Robert A.(1985)。Loneliness, parasocial interaction, and local television news viewing。Human Communication Research,12(2),155-180。  new window
41.Ryan, Richard M.、Deci, Edward L.(2000)。Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions。Contemporary Educational Psychology,25(1),54-67。  new window
會議論文
1.Lampe, C. A. C.、Ellison, N.、Steinfield, C.(2007)。A familiar face(book): Profile elements as signals in an online social network。The SIGCHI Conference on Human Factors in Computing Systems。San Jose, CA。  new window
2.Kahn, M. L.(2013)。Understanding motives for user consumption and participation on YouTube: A uses and gratification perspective。The 12th IADIS International Conference on the WWW/Internet。Fort Worth, TX。  new window
圖書
1.張卿卿、陶振超、杜素豪(2014)。台灣傳播調查資料庫第一期第三次調查計畫執行報告。台北市:政治大學傳播學院。  延伸查詢new window
2.Donath, J.(2014)。The social machine: Designs for living online。Cambridge, MA:MIT Press。  new window
其他
1.Lenhart, A.,Madden, M.,Macgill, A. R.,Smith, A.(2007)。Teens and social media,http://www.pewinternet.org/files/old-media/Files/Reports/2007/PIP_Teens_Social_Media_Final.pdf.pdf。  new window
2.Madden, M.(2009)。The audience for online video-sharing sites shoots up,http://www.pewinternet.org/2009/07/29/the-audience-for-online-video-sharing-sites-shoots-up/。  new window
3.Moore, K.(2011)。71% of online adults now use video-sharing sites,https://www.pewresearch.org/internet/2011/07/26/71-of-online-adults-now-use-video-sharing-sites/。  new window
4.Duggan, M.(2013)。Photo and video sharing grow online,http://www.pewinternet.org/2013/10/28/photo-andvideo-sharing-grow-online/。  new window
圖書論文
1.Donath, Judith S.(1999)。Identity and Deception in the Virtual Community。Communities in Cyberspace。Routledge。  new window
2.Burgess, J. E.、Green, J. B.(2009)。The entrepreneurial vlogger: Participatory culture beyond the professional-amateur divide。The YouTube reader。Stockholm:National Library of Sweden/Wallflower Press。  new window
3.Beals, L. M.(2010)。Content creation in virtual worlds to support adolescent identity development。New directions for youth development。New Hoboken, NJ:Wiley。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE