隨著Facebook、YouTube、Twitter、Instagram與Snapshot等社群軟體的興起，代表著「自媒體」（We Media）磨刀霍霍地準備揭竿而起，也昭告世人一個更「火」的網路世代已然來臨。而「網紅」（internet celebrity）的代表，例如YouTuber與Vlogger/Blogger，更順勢成為這一代「數位原住民」未來理想職業的前兩名，一舉擊敗醫生、護士與律師等昔日的熱門志願，也對教學現場第一線身為「數位移民」、「數位災民」與「數位難民」的教師與家長產生極大的衝擊。為進一步分析與討論「網紅現象」的緣起及其對學校教育可能產生的巨大挑戰，本研究擬透過教育社會學中文化研究、扎根美學與媒體生態學等相關理論視野切入，希望進一步剖析「網紅文化」的美麗與哀愁，提供學校現場深刻理解「網紅現象」的文化意涵，並提出合適的因應之道！

Along with the approaching of Facebook, YouTube, Twitter, Instagram, and Snapshot, the brand new realm of “we media” is also ready to go. The appearance of internet celebrity and its representatives, YouTuber and Vlogger/Blogger, are becoming the first two ideal career choices for the digital natives. Facing the phenomena of internet celebrity, teachers and parents who could be regarded as digital immigrants and digital refugees might need to embrace the grounded aesthetics of the cyber culture. In order to interpret the culture of internet celebrity we mentioned above, the principal investigator collects the existed academic literature of culture studies, grounded aesthetics, and media ecology to analyze the reality of internet celebrity, and hope to provide some understanding and possible solution of the internet and digital epic.