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題名：資訊圖像概念模式及互動程度之關聯探討
書刊名：設計學研究
作者：許子凡 引用關係／楊朝明 引用關係／王聖文 引用關係
作者(外文)：Hsu, Tzu-fan／Yang, Chao-ming／Wang, Sheng-wen
出版日期：2019
卷期：22:1
頁次：頁1-17
主題關鍵詞：資訊圖像；概念模式；互動程度；Infographic；Cognition mode；Interactivity level
原始連結：連回原系統網址new window
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互動技術的蓬勃發展讓資訊圖像得以呈獻出多樣的表現面貌，有鑑於此，本文針對新興的互動資訊圖像進行探討，並採以互動操作的「概念模式」及給予人們主觀感受之「互動程度」作為觀察變項，對於其間的關聯樣態進行分析。經網路現況進行互動資訊圖像取樣後，再配合專家分群與卡方檢定之統計驗證，進而釐清出互動資訊圖像的特性與因素間的關聯樣態，最後歸納出下述三點結論，以供相關設計之規劃與應用參考：1.互動資訊圖像操作的概念模式，可分為：引導式、操控導覽式、探索瀏覽式、交談式、及相互搭配的混合式，在運用上以探索瀏覽式、混合式、引導式三者較多，而交談式與操控導覽式概念模式的比例較為偏低。2.資訊圖像在互動程度的表現上以中、低互動程度兩者居多，且其與概念模式的搭配間存有顯著之關聯分佈。3.低互動程度資訊圖像的概念模式搭配上以引導式為主，中互動程度多集中於探索瀏覽式與混合式，高互動程度則多為交談式與混合式的概念模式。
Infographics show diverse possibility by interactive technology, offering people visual information in an easy way to consume and share. The purpose of this study was aimed to analyze the association between ＂cognition mode＂ and ＂interactivity level＂ of infographics. The former consisted of five categories: ＂conversing＂, ＂instructing＂, ＂manipulating and navigation＂, ＂exploring and browser＂, and ＂mixed＂. The latter was divided into three levels of ＂high＂, ＂mid＂, ＂low＂. Through the survey of interactive infographics, a chi-squared test conducted to determine whether there is a significant difference among the distributions. Therefore, the three conclusions were drawn as follows: 1. The proposition of ＂exploring and browser＂ and ＂mixed＂ was the high among the categories of cognition mode, followed by ＂instructing＂ and ＂manipulating and navigation＂, and lastly ＂conversing＂. 2. The infographics of ＂mid＂ or ＂low＂ interactivity level were more those of ＂high＂ interactivity level. Additionally, a significant association existed between cognition mode and interactivity level. 3. The interactivity level of ＂low＂, ＂mid＂, and ＂high＂ level were usually adopted by the cognition of ＂instructing＂, ＂exploring and browser＂, and ＂manipulating and navigation＂. As for ＂mixed＂, it was frequently applied in both ＂mid＂ and ＂high＂ interactivity levels.
期刊論文
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2.Kiousis, Spiro(2002)。Interactivity: A Concept Explication。New Media and Society，4(3)，355-383。  new window
3.McMillan, S. J.、Hwang, J. S.(2002)。Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity。Journal of Advertising，31(3)，29-42。  new window
4.Boczkowski, P. J.(2004)。The processes of adopting multimedia and interactivity in three online newsrooms。Journal of Communication，54(2)，197-213。  new window
5.Ha, Louisa、James, E. Lincoln(1998)。Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites。Journal of Broadcasting and Electronic Media，42(4)，457-474。  new window
6.Cairo, A.(2005)。The future is now。Design Journal，97，16-17。  new window
7.Langmeyer, L.(1984)。Senior citizens and television advertisements: A research note。Current Issues and Research in Advertising，7(1)，167-178。  new window
8.Schulmeister, R.(2003)。Taxonomy of multimedia components: A contribution to the current metadata debate。Studies in Communication Sciences，3(1)，61-80。  new window
9.許子凡、王聖文、傅銘傳(20171200)。互動式資訊圖像之互動概念模式探討。設計學研究，20(2)，1-20。new window  延伸查詢new window
10.Conklin, Jeff(1987)。Hypertext: An introduction and survey。Computer，20(9)，17-41。  new window
11.Steuer, Jonathan S.(1992)。Defining Virtual Reality: Dimensions Determining Telepresence。Journal of Communication，42(4)，73-93。  new window
會議論文
1.Burmester, M.、Mast, M.、Tille, R.、Weber, W.(2010)。How Users Perceive and Use Interactive Information Graphics: An Exploratory Study。14th International Conference Information Visualisation，361-368。  new window
圖書
1.Lankow, J.、Ritchie, J.、Crooks, R.(2012)。Infographics: The Power of Storytelling。Hoboken, NJ：John Wiley & Son, Inc.。  new window
2.Smiciklas, M.(2012)。The Power of Infographics: Using Pictures to Communicate and Connect with Your Audiences。Indianapolis, IN：Que Publishing。  new window
3.孫皓瓊(2011)。圖形對話--什麼是訊息設計。北京：清華大學出版社。  延伸查詢new window
4.方裕民(2003)。人與物的對話--互動式介面的理論與實務。臺北：田園城市出版社。  延伸查詢new window
5.Norman, D. A.(1988)。The Design of Everyday Things。New York：Doubleday。  new window
6.Holsti, O. R.(1969)。Content analysis for the social science and humanities。Addison-Wesley。  new window
7.Wimmer, R. D.、Dominick, J. R.(2000)。Mass media research: An introduction。Wadsworth Publishing Company。  new window
8.Ware, C.(2004)。Information visualization: Perception for design。San Francisco, CA：Morgan-Kaufmann。  new window
9.Schumacher, P.(2009)。Rezeption als Interaktion。Baden-Baden：Nomos Verlagsgesellschaft mbH & Co. KG。  new window
10.Rogers, Everett M.(1986)。Communication Technology: The New Media in Society。New York：Free Press。  new window
11.Borsci, S.、Kurosu, M.、Federici, S.、Mele, M. L.(2014)。Computer Systems Experiences of Users with and without Disabilities: An Evaluation Guide for Professionals。Boca Raton, FL：CRC Press。  new window
12.Krum, R.(2014)。Cool Infographics: Effective Communication with Data Visualization and Design。Indianapolis, Indiana：John Wiley & Sons, Inc。  new window
13.Rogers, Y.、Sharp, H.、Preece, J.(2011)。Interaction Design: Beyond Human - Computer Interaction。Indianapolis, Indiana：John Wiley & Sons, Inc。  new window
14.Wildbur, Peter、Burke, Michael(1998)。Information graphics, innovate solutions in contemporary design。London：Thames & Hudson。  new window
15.王石番(1991)。傳播內容分析法--理論與實踐。台北：幼獅文化。  延伸查詢new window
其他
1.Pastel, R.(2014)。Interaction Styles and Mobile Interactions，http://cs4760.csl.mtu.edu/2014/lectures/interaction-styles-and-mobile-interactions/。  new window
2.(2015)。Top 1,000,000 Sites，http://www.alexa.com/topsites。  new window
3.Nowsourcing(2014)。Where does coffee come from?，http://www.bizbrain.org/coffee/。  new window
4.Sadowski, S.(2013)。What does the World ask Google to censor?，http://transparencyreport.ahoi.in/。  new window
圖書論文
1.Rice, R. E.(1984)。Development of new media research。The new media: Communication, research and technology。Beverly Hills, CA：Sage。  new window
2.Heeter, C.(1989)。Implications of new interactive technologies for conceptualizing communication。Media use in the information age: Emerging patterns of adoption and consumer use。Lawrence Erlbaum Associates。  new window
3.Rafaeli, Sheizaf(1988)。Interactivity: From new media to communication。Advancing Communication Science: Merging Mass and Interpersonal Processes。Sage。  new window
4.Mountford, S.(1990)。Tools and techniques for creative design。The Art of Human-Computer Interface Design。MA：Addison-Wesley。  new window
 
 
 
 
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