| 期刊論文| 1. | Animesh, A.、Pinsonneault, A.、Yang, S. B.、Oh, W.(2011)。An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products。MIS Quarterly，35(3)，789-810。   | | 2. | Nambisan, Satish、Baron, Robert A.(2007)。Interactions in virtual customer environments: Implications for product support and customer relationship management。Journal of Interactive Marketing，21(2)，42-62。 | | 3. | Moeller, S.、Ciuchita, R.、Mahr, D.、Odekerken-Schröder, G.、Fassnacht, M.(2013)。Uncovering collaborative value creation patterns and establishing corresponding customer roles。Journal of Service Research，16(4)，471-487。 | | 4. | Huber, F.、Vollhardt, K.、Matthes, I.、Vogel, J.(2010)。Brand misconduct: Consequences on consumer-brand relationships。Journal of Business Research，63(11)，1113-1120。 | | 5. | Arora, H. A.(2009)。A conceptual study of brand communities。The Icfai University Journal of Brand Management，6(2)，7-21。 | | 6. | Balachandran, B. V.(2007)。The customer centricity culture: Drivers for sustainable profitability。Cost Management，21(6)，12-19。 | | 7. | Barnes, S. J.、Mattsson, J.(2011)。Exploring the fit of real brands in the Second Life virtual world。Journal of Marketing Management，27(9/10)，934-958。 | | 8. | Casaló, L. V.、Flavián, C.、Guinalíu, M.(2010)。Antecedents and consequences of consumer participation in on-line communities: The case of the travel sector。International Journal of Electronic Commerce，15(2)，137-167。 | | 9. | Demangeot, C.、Broderick, A. J.(2009)。The role of exploration in creating online shopping value。Advances in Consumer Research，36，473-481。 | | 10. | Kohler, T.、Fueller, J.、Matzler, K.、Stieger, D.(2011)。Co-creation in virtual worlds: The design of the user experience。MIS Quarterly，35(3)，773-788。 | | 11. | Laing, A.、Keeling, D.、Newholm, T.(2011)。Virtual communities come of age: Parallel service, value, and propositions offered in communal online space。Journal of Marketing Management，27(3/4)，291-315。 | | 12. | Larivière, B.、Joosten, H.、Malthouse, E. C.、Van Birgelen, M.、Aksoy, P.、Kunz, W. H.、Huang, M. H.(2013)。Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media。Journal of Service Management，24(3)，268-293。 | | 13. | Porter, Constance Elise、Donthu, Naveen、MacElroy, William H.、Wydra, Donna(2011)。How to foster and sustain engagement in virtual communities。California Management Review，53(4)，80-110。 | | 14. | Wirtz, J.、den Ambtman, A.、Bloemer, J. M. M.、Horváth, C.、Ramaseshan, B.、van de Klundert, J.、Gürhan-Canli, Z.、Kandampully, J.(2013)。Managing brands and customer engagement in online brand communities。Journal of Service Management，24(3)，223-244。 | | 15. | Kumar, Nanda、Benbasat, Izak(2002)。Para-social Presence and Communication Capabilities of a Web Site: A Theoretical Perspective。E-Service Journal，1(3)，5-24。 | | 16. | Chan, Kimmy Wa、Li, Stella Yiyan(2010)。Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity。Journal of Business Research，63(9/10)，1033-1040。 | | 17. | Merz, M. A.、He, Y.、Vargo, S. L.(2009)。The Evolving Brand Logic: A Service-Dominant Logic Perspective。Journal of the Academy of Marketing Science，37(3)，328-344。 | | 18. | Kettinger, W. J.、Lee, C. C.(1997)。Pragmatic Perspectives on the Measurement of Information Systems Service Quality。MIS Quarterly，21(2)，223-240。 | | 19. | Pai, Pei-Yu、Tsai, Hsien-Tung(2011)。How virtual community participation influences consumer loyalty intentions in online shopping contexts: an investigation of mediating factors。Behaviour & Information Technology，30(5)，603-615。 | | 20. | Song, Ji Hee、Zinkhan, George M.(2008)。Determinants of perceived web site interactivity。Journal of Marketing，72(2)，99-113。 | | 21. | Tonteri, L.、Kosonen, M.、Ellonen, H. K.、Tarkiainen, A.(2011)。Antecedents of an experienced sense of virtual community。Computers in Human Behavior，27(6)，2215-2223。 | | 22. | McColl-Kennedy, J. R.、Vargo, S. L.、Dagger, T. S.、Sweeney, J. C.、Van Kasteren, Y.(2012)。Health care customer value cocreation practice styles。Journal of Service Research，15(4)，370-389。 | | 23. | Lam, S. Y.、Shankar, V.(2014)。Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations。Journal of Interactive Marketing，28(1)，26-42。 | | 24. | Gupta, Sumeet、Kim, Hee-Woong、Shin, Seon-Jin(2010)。Converting virtual community members into online buyers。Cyberpsychology, Behavior, and Social Networking，13(5)，513-520。 | | 25. | Garnefeld, I.、Iseke, A.、Krebs, A.(2012)。Explicit Incentives in Online Communities: Boon or Bane?。International Journal of Electronic Commerce，17(1)，11-37。 | | 26. | Adjei, M. T.、Noble, S. M.、Noble, C. H.(2010)。The influence of C2C communications in online brand communities on customer purchase behavior。Journal of the Academy of Marketing Science，38(5)，634-653。 | | 27. | Kim, J. W.、Choi, J.、Qualls, W.、Han, K.(2008)。It takes a marketplace community to raise brand commitment: The role of online communities。Journal of Marketing Management，24(3/4)，409-431。 | | 28. | Li, Dahui、Browne, Glenn J.、Wetherbe, James C.(2006)。Why do internet users stick with a specific web site? A relationship perspective。International Journal of Electronic Commerce，10(4)，105-141。 | | 29. | Overby, Jeffrey W.、Lee, Eun-Ju(2006)。The effects of utilitarian and hedonic online shopping value on consumer preference and intentions。Journal of Business Research，59(10/11)，1160-1166。 | | 30. | Blanchard, A. L.(2008)。Testing a Model of Sense of Virtual Community。Computers in Human Behavior，24(5)，2107-2123。 | | 31. | Brodie, Roderick J.、Ilic, Ana、Juric, Biljana、Hollebeek, Linda D.(2013)。Consumer engagement in a virtual brand community: An exploratory analysis。Journal of Business Research，66(1)，105-114。 | | 32. | Jin, L.、Zou, D.(2013)。Extend to online or offline? The effects of web-brand extension mode, similarity, and brand concept on consumer evaluation。Journal of Marketing Management，29(7/8)，755-771。 | | 33. | Wang, L. C.、Baker, J.、Wagner, J. A.、Wakefield, Kirk(2007)。Can a Retail Web Site Be Social?。Journal of Marketing，71(3)，143-157。 | | 34. | Herhausen, Dennis、Binder, Jochen、Schoegel, Marcus、Herrmann, Andreas(2015)。Integrating bricks with clicks: Retailer-level and channel-level outcomes of online-offline channel integration。Journal of Retailing，91(2)，309-325。 | | 35. | Hsieh, P. L.(2015)。Encounters in an online brand community: Development and validation of a metric for value co-creation by customers。Cyberpsychology Behavior and Social Networking，18(5)，286-295。 | | 36. | Pentina, I.、Gammoh, B. S.、Zhang, L.、Mallin, M.(2013)。Drivers and outcomes of brand relationship quality in the context of online social networks。International Journal of Electronic Commerce，17(3)，63-86。 | | 37. | Hsu, Meng-Hsiang、Ju, Teresa L.、Yen, Chia-Hui、Chang, Chun-Ming(2007)。Knowledge sharing behavior in virtual communities: The relationship between trust, self-efficacy, and outcome expectations。International Journal of Human-Computer Studies，65(2)，153-169。 | | 38. | Jang, Heehyoung、Olfman, Lorne、Ko, Ilsang、Kim, Kyungtae、Koh, Joon(2008)。The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty。International Journal of Electronic Commerce，12(3)，57-80。 | | 39. | Vargo, Stephen L.、Lusch, Robert F.(2016)。Institutions and axioms: An extension and update of service-dominant logic。Journal of the Academy of Marketing Science，44(1)，5-23。 | | 40. | Hamzah, Z. L.、Syed Alwi, S. F.、Othman, M. N.(2014)。Designing corporate brand experience in an online context: A qualitative insight。Journal of Business Research，67(11)，2299-2310。 | | 41. | Huang, C. C.、Fang, S. C.、Huang, S. M.、Chang, S. C.、Fang, S. R.(2014)。The impact of relational bonds on brand loyalty: The mediating effect of brand relationship quality。Managing Service Quality，24(2)，184-204。 | | 42. | Evanschitzky, H.、Ramaseshan, B.、Woisetschläger, D. M.、Richelsen, V.、Blut, M.、Backhaus, C.(2012)。Consequences of customer loyalty to the loyalty program and to the company。Journal of the Academy of Marketing Science，40(5)，625-638。 | | 43. | Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research，20(4)，644-656。 | | 44. | Gefen, David、Karahanna, Elena、Straub, Detmar W.(2003)。Trust and TAM in Online Shopping: An integrated Model。Management Information Systems Quarterly，27(1)，51-90。 | | 45. | Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research，24(4)，343-373。 | | 46. | McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing，66(1)，38-54。 | | 47. | Schau, Hope Jensen、Muñiz, Albert M. Jr.、Arnould, Eric J.(2009)。How brand community practices create value。Journal of Marketing，73(5)，30-51。 | | 48. | Shen, Yung-Cheng、Huang, Chun-Yao、Chu, Chia-Hsien、Liao, Hui-Chun(2010)。Virtual community loyalty: An interpersonal-interaction perspective。International Journal of Electronic Commerce，15(1)，49-74。 | | 49. | McWilliam, Gil(2000)。Building Stronger Brands Through Online Communities。MIT Sloan Management Review，41(3)，43-54。 | | 50. | Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing，69(3)，19-34。 | | 51. | Bagozzi, Richard P.、Heatherton, Todd F.(1994)。A general approach to representing multifaceted personality constructs: application to state self-esteem。Structural Equation Modeling: A Multidisciplinary Journal，1(1)，35-67。 | | 52. | Anderson, James C.、Gerbing, David W.(1988)。An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment。Journal of Marketing Research，25(2)，186-192。 | | 53. | Nambisan, Satish(2002)。Designing virtual customer environments for new product development: Toward a theory。Academy of Management Review，27(3)，392-413。 | | 54. | Vargo, Stephen L.、Lusch, Robert F.(2004)。Evolving to a new dominant logic for marketing。Journal of Marketing，68(1)，1-17。 | | 55. | Andreassen, Tor Wallin、Kristensson, Per、Lervik-Olsen, Line、Parasuraman, A.、McColl-Kennedy, Janet R.、Edvardsson, Bo、Colurcio, Maria(2016)。Linking service design to value creation and service research。Journal of Service Management，27(1)，21-29。 | | 56. | Hsieh, Pei-ling、Wei, Shang-ling(20170300)。Relationship Formation within Online Brand Communities: Bridging the Virtual and the Real。Asia Pacific Management Review，22(1)，2-9。 | | 57. | Melis, K.、Campo, K.、Breugelmans, E.、Lamey, L.(2015)。The impact of the multi-channel retail mix on online store choice: Does online experience matter?。Journal of Retailing，91(2)，272-288。 | | 58. | Piyathasanan, B.、Mathies, C.、Wetzels, M.、Patterson, P. G.、de Ruyter, K.(2015)。A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers。International Journal of Electronic Commerce，19(2)，126-158。 | | 59. | Quinton, S.(2013)。The community brand paradigm: A response to brand management's dilemma in the digital era。Journal of Marketing Management，29(7/8)，912-932。 | | 60. | Ramaswamy, V.(2009)。Co-creation of value: towards an expanded paradigm of value creation。Marketing Review St. Gallen，26(6)，11-17。 | | 61. | Storbacka, K.、Brodie, R. J.、Böhmann, T.、Maglio, P. P.、Nenonen, S.(2016)。Actor engagement as a microfoundation for value co-creation。Journal of Business Research，69(8)，3008-3017。 | | 62. | Tsiotsou, R. H.(2016)。The social aspects of consumption as predictors of consumer loyalty: Online vs. offline services。Journal of Service Management，27(2)，91-116。 | | 63. | Voorveld, H. A. M.、Valkenburg, S. M. F.(2015)。The fit factor: The role of fit between ads in understanding cross-media synergy。Journal of Advertising，44(3)，185-195。 | | 64. | Wu, J.、Huang, L.、Zhao, J. L.、Hua, Z.(2015)。The deeper, the better? Effect of online brand community activity on customer purchase frequency。Information and Management，52(7)，813-823。 | | 65. | Zhao, J.、Tao, J.、Xiong, G.(2019)。Online brand community climate, psychological capital, and customer value cocreation。Social Behavior and Personality: An International Journal，47(3)，1-14。 | | 66. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 | | 67. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。 | | 68. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。 | | 69. | Cheung, Christy M. K.、Chiu, Pui-Yee、Lee, Matthew K. O.(2011)。Online Social Networks: Why Do Students Use Facebook?。Computers in Human Behavior，27(4)，1337-1343。 | | 70. | Rose, S.、Clark, M.、Samouel, P.、Hair, N.(2012)。Online customer experience in e-Retailing: An empirical model of antecedents and outcomes。Journal of Retailing，88(2)，308-322。 | | 71. | Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。 | | 72. | Rageh Ismail, Ahmed、Melewar, T. C.、Lim, Lynn、Woodside, Arch(2011)。Customer experiences with brands: Literature review and research directions。The Marketing Review，11(3)，205-225。 | | 73. | Zhou, Zhimin、Zhang, Qiyuan、Su, Chenting、Zhou, Nan(2012)。How do brand communities generate brand relationships? Intermediate mechanisms。Journal of Business Research，65(7)，890-895。 | | 74. | Hinkin, Timophy R.(1998)。A Brief Tutorial on the Development of Measures for Use in Survey Questionnaire。Organizational Research Methods，1(1)，104-121。 | 會議論文| 1. | Pongsakornrungsilp, S.、Bradshaw, A.、Schroeder, J. E.(2008)。Brand Community as Co-Creation Value in the Service-Dominant Logic of Marketing。The 6th Customer Research Academy Workshop Conference。University of Exeter。 | 圖書| 1. | Anderson, Benedict(1990)。Imagined Communities: Reflections on the Origin and Spread of Nationalism。Verso Press。 | | 2. | Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley & Sons, Inc.。 | | 3. | Lusch, Robert F.、Vargo, Stephen L.(2014)。Service-Dominant Logic: Premises, Perspectives, Possibilities。Cambridge University Press。 | | 4. | Heider, Fritz(1958)。The Psychology of Interpersonal Relations。John Wiley & Sons, Inc.。 | | 5. | Festinger, Leon(1957)。A Theory of Cognitive Dissonance。Stanford University Press。 | | 6. | Jöreskog, Karl G.、Sörbom, Dag(1996)。LISREL 8: User's Reference Guide。Scientific Software International, Inc.。 | | 7. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | |