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題名:行銷通路中有效激勵,優惠激勵,通路氣候,通路績效間之關係探索--以寵物產業經銷鏈為例
書刊名:醒吾學報
作者:張誠英張正宏
作者(外文):Chang, Cheng-yingChang, Cheng-hung
出版日期:2020
卷期:62
頁次:頁93-112
主題關鍵詞:成效性激勵優惠性激勵通路氣候通路績效Effective incentivesPreferential incentivesChannel climateChannel performance
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:5
  • 點閱點閱:2
期刊論文
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32.Anderson, Erin W.、Weitz, Barton(1989)。Determinants of continuity in conventional industrial channel dyads。Marketing Science,8(4),310-323。  new window
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35.Morris, Bennet G. A.、Cadogan, John W.(2001)。Partner Symmetries, Partner Conflict and the Quality of Joint Venture Marketing Strategy: An Empirical Investigation。Journal of Marketing Management,17(1/2),223-259。  new window
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37.湯玲郎、吳可汗(20030800)。臺北與北京之通路特性與通路績效研究--以行動電話為例。中華管理評論,6(4),92-110。  延伸查詢new window
38.Corsten, D.、Kumar, N.(2005)。Do suppliers benefit from collaborative relationships with large retailers? An empirical investigation of efficient consumer response adoption。Journal of Marketing,69(3),80-94。  new window
39.Neves, P.、Caetano, A.(2006)。Social exchange processes in organizational change: The roles of trust and control。Journal of Change Management,6(4),351-364。  new window
40.Terpend, R.、Krause, D. R.(2015)。Competition or cooperation? Promoting supplier performance with incentives under varying conditions of dependence。Journal of Supply Chain Management,51(4),29-53。  new window
41.Goodman, Lester E.、Dion, Paul A.(2001)。The determinants of commitment in the distributor-manufacturer relationship。Industrial Marketing Management,30(3),287-300。  new window
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50.Payan, J. M.、McFarland, R. G.(2005)。The Effects of Influence Strategies and Dependence on Satisfaction: Does Trust Mediate These Relationships?。Journal of Marketing Channels,13(1),3-20。  new window
51.Payan, J. M.、Nevin, J. R.(2006)。Influence Strategy Efficacy in Supplier-Distributor Relationships。Journal of Business Research,59(4),457-465。  new window
52.Ghijsen, Paul W. Th.、Semeijn, Janjaap、Ernstson, Saskia(2010)。Supplier Satisfaction and Commitment: The Role of Influence Strategies and Supplier Development。Journal of Purchasing and Supply Management,16(1),17-26。  new window
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會議論文
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2.Sheth, J. N.(1994)。The domain of relationship marketing。The 2nd Research Conference on Relationship Marketing。Atlanta, GA:Emory University。  new window
圖書
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圖書論文
1.Falcione, R.、Sussman, L.、Herden, R.(1987)。Communication climate in organisations。Handbook of Organisational Communication。Beverly Hills, CA:Sage Publications。  new window
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