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A.(2012)。Understanding social media advertising in higher ed: A case study from a small graduate program115-120。 | | 3. | Qi, B.、Mackie, L.(2014)。Utilising Social Media Technology to Raise Brand Awareness in Higher Education400-405。 | | 4. | Zainuddin, S. A.、Azween, A.、Alan, G. 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L.(2008)。Definition, antecedents, and outcomes of successful virtual communities。Encyclopedia of E-collaboration。 | | 3. | Etzioni, A.(2004)。On virtual, democratic communities。Community in the Digital Age。Rowman & Littlefield。 | | 4. | Kendall, L.(2011)。Community and the internet。The handbook of internet studies。John Wiley & Sons。 | | 5. | Pearce, N.(2014)。Challenges and Opportunities in Using Facebook to build a Community for Students at a UK University。An education in Facebook?: higher education and the world's largest social network。Routledge。 | |