期刊論文1. | Kim, Jongwook、Mahoney, Joseph T.(2005)。Property rights theory, transaction costs theory, and agency theory: An organizational economics approach to strategic management。Managerial and Decision Economics,26(4),223-242。 |
2. | Nooteboom, Bart(1993)。Firm Size Effects on Transaction Costs。Small Business Economics,5(4),283-295。 |
3. | Williamson, Oliver E.(1993)。Opportunism and its Critics。Managerial and Decision Economics,14(2),97-107。 |
4. | Wimmer, Bradley S.、Garen, John E.(1997)。Moral hazard, asset specificity, implicit bonding, and compensation: The case of franchising。Economic Inquiry,35(3),544-554。 |
5. | Weiss, Allen M.、Heide, Jan B.(1993)。The Nature of Organizational Search In High Technology Markets。Journal of Marketing Research,30(2),220-233。 |
6. | 陳志民(20140400)。競爭法下之「資訊不對等」問題--以「法易通」及「丹堤加盟」案為例之分析架構。公平交易季刊,22(2),47-92。 延伸查詢 |
7. | 周世偉、黃慧玲、李冠穎、許英傑(20071200)。加盟連鎖系統忠誠導向之研究--溝通觀點。人文暨社會科學期刊,3(2),19-26。 延伸查詢 |
8. | 林妙雀、榮泰生、吳嘉勳、林錦龍、廖巧鈴(20080300)。影響連鎖加盟運作機制因素之研究--以臺灣地區餐飲業為例。多國籍企業管理評論,2(1),1-27。 延伸查詢 |
9. | Joshi, Ashwin W.、Stump, Rodney L.(1999)。Determinants of Commitment and Opportunism: Integrating and Extending Insights from Transaction Cost Analysis and Relational Exchange Theory。Canadian Journal of Administrative Sciences,16(4),334-352。 |
10. | Lui, Steven S.、Wong, Yin-yee、Liu, Weiping(2009)。Asset specificity roles in interfirm cooperation: Reducing opportunistic behavior or increasing cooperative behavior?。Journal of Business Research,62(11),1214-1219。 |
11. | Kulkarni, Subodh P.(2001)。The Influence of the Type of Uncertainty on the Mode of International Entry。American Business Review,19(1),94-101。 |
12. | Moschandreas, Maria(1997)。The role of opportunism in transaction cost economics。Journal of Economic Issues,31(1),39-57。 |
13. | Chiou, Jyh-Shen、Hsieh, Chia-Hung、Yang, Ching-Hsien(2004)。The effect of Franchisors' Communication, Service Assistance, and Competitive advantage on Franchisees' Intentions to Remain in the Franchise System。Journal of Small Business Management,42(1),19-36。 |
14. | 司徒達賢、熊欣華(20041200)。投機行為分析--價值差距、資訊差距與潛在懲罰力之影響。中山管理評論,12(4),675-707。 延伸查詢 |
15. | Falbe, Cecilia M.、Welsh, Dianne H. B.(1998)。NAFTA and franchising: a comparison of franchisor perceptions of characteristics associated with franchisee success and failure in Canada, Mexico, and the United States。Journal of Business Venturing,13(2),151-171。 |
16. | Justis, Robert T.、Olsen, Janeen E.、Chan, Peng S.(1993)。Using marketing research to enhance franchisee/franchisor relationships。Journal of Small Business Management,31(2),121-127。 |
17. | Klein, Benjamin(1980)。Transaction cost determinants of "unfair" contractual arrangements。American Economic Review,70(2),356-362。 |
18. | Bucklin, Louis P.、Sengupta, Sanjit(1993)。Organizing Successful Co-Marketing Alliances。Journal of Marketing,57(2),32-46。 |
19. | 丁學勤(20060300)。分配公平性與程序公平性對滿意度與承諾的相對影響力之缺口評論。顧客滿意學刊,2(1),105-126。 延伸查詢 |
20. | Ghoshal, Sumantra、Moran, Peter(1996)。Bad for practice: a critique of the transaction cost theory。Academy of Management Review,21(1),13-47。 |
21. | Rubin, Paul H.(1978)。The Theory of the Firm and the Structure of the Franchise Contract。Journal of Law and Economics,21(1),223-233。 |
22. | Collins, Alan、Burt, Steve(2003)。Market Sanctions, Monitoring and Vertical Coordination within Retailer-Manufacturer Relationships: The Case of Retail Brand Suppliers。European Journal of Marketing,37(5/6),668-689。 |
23. | Jarillo, J. Carlos、Martínez, Jon I.(1990)。Different Roles For Subsidiaries: The Case Of Multinational Corporations In Spain。Strategic Management Journal,11(7),501-512。 |
24. | Chiou, Jyh-Shen、Droge, Cornelia(2006)。Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework。Journal of the Academy of Marketing Science,34(4),613-627。 |
25. | Chiles, Todd H.、McMackin, John F.(1996)。Integrating variable risk preferences, trust, and transaction cost economics。The Academy of Management Review,21(1),73-99。 |
26. | Duncan, Tom、Moriarty, Sandra E.(1998)。A Communication-Based Marketing Model for Managing Relationships。Journal of Marketing,62(2),1-13。 |
27. | Selnes, Fred(1998)。Antecedents and Consequences of Trust and Satisfaction in Buyer-Seller Relationships。European Journal of Marketing,32(3/4),305-322。 |
28. | Erramilli, M. Krishna、Rao, C. P.(1993)。Service firms' international entry-mode choice: a modified transaction-cost analysis approach。Journal of Marketing,57(3),19-38。 |
29. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。 |
30. | Gómez-Mejía, Luis R.、Nuñez-Nickel, Manuel、Gutierrez, Isabel(2001)。The Role of Family Ties in Agency Contracts。Academy of Management Journal,44(1),81-95。 |
31. | Kassarjian, Harold H.(1977)。Content Analysis in Consumer Research。Journal of Consumer Research,4(1),8-18。 |
32. | 王婉育(20211000)。臺灣早餐外食現象與社會變遷分析(1980-2019):以大臺北地區早餐店為例。中國飲食文化,17(2),141-178。 延伸查詢 |
33. | 李雨師、嚴奇峰、簡震宇(20210400)。連鎖加盟策略之初探:內部加盟或外部加盟?。中原企管評論,19(1),1-18。 延伸查詢 |
34. | 林永順、顏財發、孫潔婷、陳淑娟、劉佳(20061200)。連鎖早餐店關係品質整合模式之研究。農業經營管理,12,91-112。 延伸查詢 |
35. | 施錦村、洪儒瑤(20150400)。連鎖加盟業主經營行為處分案件內容結構分析。公平交易季刊,23(2),1-37。 延伸查詢 |
36. | 楊宜興、阮旺殷、王健航(20150300)。從交易成本理論探討能源管理服務需求之研究:以臺灣製造業為例。科技管理學刊,20(1),29-54。 延伸查詢 |
37. | 趙琪、羅珏瑜、王海權(20160900)。製造商對配銷商解構行為的知覺與回應。臺大管理論叢,26(3),185-213。 延伸查詢 |
38. | 鮑慧文、宋亭儀、劉子熒(20200800)。YouTuber代言對購買意願影響之探究--以交易成本為中介變數。管理資訊計算,9(特刊2),52-65。 延伸查詢 |
39. | 丁學勤、陳正男、吳萬益(20041200)。總部特質、溝通、投機行為、資產專屬性對加盟關係的影響。行銷評論,1(2),1-29。 延伸查詢 |
40. | 方世杰、方世榮(20020700)。從交易成本與代理理論探討醫藥行銷通路--以行為規範與控制機制為調節變數。管理評論,21(3),1-24。 延伸查詢 |
41. | 陳正男、林素吟、丁學勤(20050800)。信任、承諾與其相關因素的關係:加盟體系的實證研究。臺灣管理學刊,5(2),209-229。 延伸查詢 |
42. | 陳承璋(2018)。慘賠上億變手搖飲帝國 六角國際贏在快狠準。遠見雜誌,382,174-178。 延伸查詢 |
43. | Brown, James R.、Dev, Chekitan S.(1997)。The Franchisor-Franchisee relationship: A key to franchise performance。The Cornell Hotel and Restaurant Administration Quarterly,38(6),30-38。 |
44. | Coase, R. H.(1937)。Some notes on monopoly price。The Review of Economic Studies,5(1),17-31。 |
45. | Kane, J. R.(2001)。Communication: The Road to Solid Franchisee Relations。Franchising World,33(1),28-30。 |
46. | Wang, Yu、Chen, Yongqiang、Wang, Wenqian、Chen, Yuting、Jin, Mengxia(2022)。Revisiting the relationship between contract governance and contractors' opportunistic behavior in construction projects。IEEE Transactions on Engineering Management,69(6),2517-2529。 |