With the rapid change of social environment and the advancement of technology, people's consumption behavior has been changed. The economic environment was changed from agricultural economy, industrial economy, service economy to experience economy. In the era of experience economy, most of the consumers prefer to shop and place the order online, followed by experiencing/ consuming the products or services offline. Thus, the concept of O2O (Online to Offline) channel was introduced. The objective of this study is to investigate the influence of O2O platform service quality on consumption value, which is expected to in turn influence consumers' satisfaction and repurchase intention. The study was grounded in consumption value theory and the survey was conducted. Findings from 226 effective samples suggested that the service efficiency, the efficiency and system availability of O2O platform, as well as the compensation offered after service failures happened showed significant influence on consumption value, which will in turn significantly affect consumers' satisfaction and repurchase intention.