負面競選廣告設計之效果：議題／形象訴求、醜化對手之照片或漫畫與色調運用_

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題名：	負面競選廣告設計之效果：議題／形象訴求、醜化對手之照片或漫畫與色調運用
書刊名：	傳播與社會學刊
作者：	周軒逸／江彥廷
作者(外文)：	Chou, Hsuan-yi／Chiang, Yen-ting
出版日期：	2020
卷期：	51
頁次：	頁141-198
主題關鍵詞：	負面競選廣告；議題／形象訴求；醜化之對手照片或漫畫；廣告色調；解釋水平理論；Negative campaign advertisements；Issue/image appeals；Unflattering opponent photographs or caricatures；Color usage；Construal level theory
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:77 點閱:9

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2.	王正寧(20140801)。我見我思--噴口水的負面文宣，https://www.chinatimes.com/newspapers/20140801001976-260109。延伸查詢
3.	吳銘峯(20171102)。爆彰化縣長候選人有藍營金主．段宜康無罪確定，https://www.ettoday.net/news/20171102/1044103.htm。延伸查詢
4.	(20161105)。八成美民厭惡總統選舉，https://www.mingpaocanada.com/Van/htm/News/20161105/ttaa9_r.htm。
5.	陳方隅(20180919)。負面競選的「最佳成果」：讓選戰回歸藍綠對決，https://opinion.udn.com/opinion/story/11664/3376153。延伸查詢
6.	楊其文(20141201)。翻轉選舉的啟示，http://www.peoplenews.tw/news/9711dadd-fd4c-4fa2-9b7e-17c5ca20a444。延伸查詢
7.	雷光涵(20181004)。意圖使人不當選之罪告得成嗎...律師：登記參選就起算，https://udn.com/news/story/6656/3403566。延伸查詢
8.	Brack, R. K. Jr.(19941227)。How to clean up gutter politics。
9.	Trippi, J.(20160114)。Why 2016 will be most negative, nasty presidential campaign in modern American history，http://www.foxnews.com/opinion/2016/01/14/why-2016-will-be-most-negative-nastypresidential-campaign-in-modern-american-history.html。

圖書論文
1.	Lang, A.(1991)。Emotion, formal features, and memory for televised political advertisements。Television and political advertising。Hillsdale, NJ：Lawrence Erlbaum Associates。
2.	Cacioppo, J. T.、Berntson, G. G.、Larsen, J. T.、Poehlmann, K. M.、Ito, T. A.(2000)。The psychophysiology of emotion。Handbook of emotions。New York, NY：Guilford Press。
3.	Allen, M.、Burrell, N.(2002)。The negativity effect in political advertising: A meta-analysis。The persuasion handbook: Developments in theory and practice。Thousand Oaks, CA：Sage Publications。
4.	DeRivera, J. H.(1981)。The structure of anger。Conceptual encounter: A method for the exploration of human experience。Washington, DC：University Press of America。
5.	Holtz-Bacha, C.、Kaid, L. L.(2006)。Political advertising in international perspective。The Sage handbook of political advertising。Thousand Oaks, CA：Sage Publications。
6.	Kaid, Lynda Lee(2000)。Ethics and political advertising。Political communication ethics: An oxymoron?。Praeger。
7.	Steenbergen, M. R.、Ellis, C.(2006)。Fear and loathing in American elections: Context, traits, and negative candidate affect。Feeling politics: Emotion in political information processing。New York, NY：Palgrave Macmilla。

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