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題名:現任者聲譽對負面競選廣告效果之影響
書刊名:政治科學論叢
作者:練乃華 引用關係周軒逸 引用關係
作者(外文):Lien, Nai-hwaChou, Hsuan-yi
出版日期:2008
卷期:38
頁次:頁113-154
主題關鍵詞:負面競選廣告聲譽訴求型態期望失驗模式Negative campaign advertisementReputationAppealing typesExpectancy disconfirmation model
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:35
  • 點閱點閱:91
期刊論文
1.Druckman, J. N.、Jacobs, L. R.、Ostermeier, E.(2004)。Candidate Strategies to Prime Issues and Image。The Journal of Politics,66(4),1180-1202。  new window
2.鈕則勳(20070300)。競選廣告策略初探--以2004年總統大選陳呂陣營為例。臺灣民主,4(1),141-178。new window  延伸查詢new window
3.Garramone, G. M.(1984)。Voter responses to negative political ads。Journalism Quarterly,61(2),250-259。  new window
4.Garramone, Gina M.、Atkin, Charles K.、Pinkleton, Bruce E.、Cole, Richard T.(1990)。Effects of negative political advertising on the political process。Journal of Broadcasting & Electronic Media,34(3),299-311。  new window
5.Ansolabehere, Stphen、Iyengar, Shanto、Valentino, Nicholas、Simon, Adam(1994)。Does Attack Advertising Demobilize the Electorate?。American Political Science Review,88(4),829-838。  new window
6.Pinkleton, B. E.、Um, N.-H.、Austin, E. W.(2002)。An Exploration of the Effects of Negative Political Advertising on Political Decision Making。Journal of Advertising,31(1),13-25。  new window
7.Lau, Richard R.、Pomper, Gerald M.、Pomper, G.(2002)。Effectiveness of Negative Campaigning in U.S. Senate Elections。American Journal of Political Science,46(1),47-66。  new window
8.Pinkleton, B. E.、Fortman, K. K. J.、Austin, E. W.(1998)。Relationships of Media Use and Political Disaffection to Political Efficacy and Voting Behavior。Journal of Broadcasting and Electronic Media,42(1),34-49。  new window
9.Stafford, M. R.、Day, E.(1995)。Retail Services Advertising:The Effects of Appeal, Medium, and Service。Journal of Advertising,24(1),57-71。  new window
10.Faber, R. J.、Tims, A. R.、Schmitt, K. G.(1993)。Negative Political Advertising and Voting Intent: The Role of Involvement and Alternative Information Sources。Journal of Advertising,22(4),67-76。  new window
11.Chaudhuri, A.(200205)。How brand reputation affects the advertising-brand equity link。Journal of Advertising Research,42(3),33-43。  new window
12.Freedman, Paul、Goldstein, Ken(1999)。Measuring Media Exposure and the Effects of Negative Campaign Ads。American Journal of Political Science,43(4),1189-1208。  new window
13.Atkin, C. K.、Heald, G.(1976)。Effects of political advertising。Public Opinion Quarterly,40,216-228。  new window
14.Campbell, Margaret C.、Kirmani, Anna(2000)。Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent。Journal of Consumer Research,27(1),69-83。  new window
15.Friestad, Marian、Wright, Peter(1994)。The Persuasion Knowledge Model: How People Cope with Persuasion Attempts。Journal of Consumer Research,21(1),1-31。  new window
16.Lang, Annie(2000)。The limited capacity model of mediated message processing。Journal of Communication,50(1),46-70。  new window
17.莊伯仲(20061200)。負面競選廣告:1996-2004年臺灣與美國總統大選之分析。東吳政治學報,24,213-243。new window  延伸查詢new window
18.王鼎銘(20050300)。負面競選對2002年高雄市選情影響的探討。東吳政治學報,20,83-114。new window  延伸查詢new window
19.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
20.Devlin, P. L.、Devlin, L. P.(1994)。Television advertising in the 1992 New Hampshire Presidential primary election。Political Communication,11,81-99。  new window
21.Bernhardt, M. D.、Ingberman, D. E.(1985)。Candidate Reputations and the Incumbency Effect。Journal of Public Economics,27,47-67。  new window
22.Kaid, Lynda Lee、Chanslor, Mike、Hovind, Mark(1992)。The Influence of Program and Commercial Type on Political Advertising Effectiveness。Journal of Broadcasting & Electronic Media,36(3),303-320。  new window
23.Enelow, J. M.、Munger, M. C.(1993)。The Elements of Candidate Reputation: The Effect of Record and Credibility on Optimal Spatial Location。Public Choice,77,757-772。  new window
24.Garramone, G. M.(1983)。Issue versus Image Orientation and Effects of Political Advertising。Communication Research,10(1),59-76。  new window
25.Yoon, K.、Pinkleton, B. E.、Ko, W.(2005)。Effects of Negative Political Advertising of Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism。Journal of Marketing Communications,11(2),95-112。  new window
26.Thorson, E.、Ognianova, E.、Coyle, J.、Denton, F.(2000)。Negative Political Ads and Negative Citizen Orientations toward Politics。Journal of Current Issues & Research in Advertising,22(1),13-40。  new window
27.Pinkleton, B. E.(1997)。The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evauations: An Exploraion。Journal of Advertising,26(1),19-29。  new window
28.Garramone, G. M.(1985)。Effects of Negative Political Advertising: The Role of Sponsor and Rebuttal。Journal of Broadcasting and Electronic Media,29(2),147-159。  new window
29.Meirick, Patrick(2002)。Cognitive Responses to Negative and Comparative Political Advertising。Journal of Advertising,31(1),49-62。  new window
30.Bradley, S. D.、Angelini, J. R.、Lee, S.(2007)。Psychophysiological and Memory Effects of Negative Political Ads。Journal of Advertising,36(4),115-127。  new window
31.Tinkham, S. F.、Weaver-Lariscy, R. A.(1993)。A Diagnostic Approach to Assessing the Impact of Negative Political Television Commercials。Journal of Broadcasting & Electronic Media,37(Fall),377-399。  new window
32.Sonner, B. S.(1998)。The Effectiveness of Negative Political Advertising: A Case Study。Journal of Advertising Research,38(6),37-42。  new window
33.Roddy, B. L.、Garramone, G. M.(1998)。Appeals and Strategies of Negative Political Advertising。Journal of Broadcasting & Electronic Media,4(Fall),415-427。  new window
34.Just, M. R.、Crigler, A. N.、Wallach, L.(1990)。Thirty Seconds or Thirty Minutes: What Viewers Learn from Spot Advertisements and Candidate Debates。Journal of Communication,40(Summer),120-133。  new window
35.Brader, T.(2005)。Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions。American Journal of Political Science,49(2),388-405。  new window
36.Romero, D. W.(1996)。The Case of the Missing Reciprocal Influence: Incumbent Reputation and the Vote。Journal of Politics,58(4),1198-1207。  new window
會議論文
1.鄭自隆(1993)。政黨電視競選宣傳之負面廣告內容分析。一九九三年中文傳播研究暨教學研討會,國立政治大學傳播學院主辦 (會議日期: 1993年7月)。  延伸查詢new window
學位論文
1.沈沛樺(2002)。廣告訴求、廣告類型對負面政治廣告效果影響之研究(碩士論文)。輔仁大學。  延伸查詢new window
2.談龍之(2002)。政黨廣告效果之研究(碩士論文)。國立中山大學。  延伸查詢new window
3.陳秀瑄(2003)。正面和負面政治廣告對政治知識、政治犬儒主義與政治效能感、投票行為的影響:以2002年台北市長選舉為例(碩士論文)。輔仁大學。  延伸查詢new window
4.黃睿迪(2001)。2000年台灣總統大選報紙負面競選廣告內容分析(碩士論文)。國立政治大學。  延伸查詢new window
5.蔡蕥鍹(2006)。選戰中挑戰者與現任者文宣策略之比較:以2005年縣市長選舉為例,0。  延伸查詢new window
圖書
1.Iyengar, Shanto、Behr, Roy、Ansolabehere, Stephen(1993)。The Media Game: American Politics In the Television Age。New York, NY:Macmillan Publishing。  new window
2.Graber, D. A.(1997)。Mass Media and American Politics。Washington, DC:Congressional Quarterly Press。  new window
3.Kern, M.(1999)。30-second politics: Political advertising in the eighties。New York:Praeger Publishers。  new window
4.Johnson-Cartee, K. S.、Copeland, G. A.(1991)。Negative Political Advertising: Coming of Age。Hillsdle, NJ:Lawrence Erlbaum Associates, Inc.。  new window
5.陳鴻基(19950000)。選舉行銷戰:知已知彼,百戰百勝。臺北市:正中書局。new window  延伸查詢new window
6.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
7.Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。  new window
8.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
9.Horward, J. A.(1974)。The Structure of Buyer Behavior。Consumer Behavior: Theory and Application。Boston, MA。  new window
10.Sabato, L. J.(1981)。The Rise of Political Consultants: New Ways of Winning Elections。The Rise of Political Consultants: New Ways of Winning Elections。New York, NY。  new window
11.Lang, A.(1991)。Emotion, Formal Features, and Memory for Televised Political Advertisements。Television and Political Advertising, Vol. 1。Hillsdale, NJ。  new window
12.Helson, H.(1959)。Adaptation Level Theory。Psychology: A Study of a Science, Vol. 1。New York, NY。  new window
13.Devlin, L. P.(1995)。Political Commercials in American Presidential Elections。Political Advertising in Western Democracies: Parties and Candidates on Television。Thousand Oaks, CA:Sage。  new window
 
 
 
 
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