:::

詳目顯示

回上一頁
題名:地方農會服務功能運作之模式分析
作者:黃泉興
作者(外文):Chuan-Hsing Huang
校院名稱:淡江大學
系所名稱:管理科學研究所博士班
指導教授:陳淼勝
學位類別:博士
出版日期:2008
主題關鍵詞:農會策略聯盟新思維農會信用部作價投資農業銀行最佳化模式farmers'''' associationsstrategic alliancenew thoughtsfarmers'''' associations contribution of equity into the Agricultural Bank of Taiwanoptimization model
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:49
本論文探討地方農會服務功能運作之模式分析,在提出新思維方面,共計有三個主要內容,分別為因應「殯葬管理條例」通過,提出農會與其策略聯盟;重新界定農會信用部的角色,不僅以扮演金融中介角色為滿足,更要進一步解決農民的問題;提出改革農會信用部的長遠做法。而在建構數學模式方面,分別為提出結合旅遊業與農特產品的優惠,藉以提升農會經營能力;另外,提出農會替代中間商角色,避免農民受剝削,建構一個以消費者剩餘及生產者剩餘加權平均最大化的模式,經由本文之探討,共計得出以下五個主要貢獻。
(1) 率先於「殯葬管理條例」通過後,提出農會如何結合殯葬業生前契約的商品,並進ㄧ步提出策略聯盟的做法,為農會提供一個從外在環境改變下,異業結合的經營架構,提供了農會經營的新思維。
(2) 率先從金融機構傳統中介角色功能出發,提出新經營思維,農會信用部不應只以存放業務中介角色自我定位,透過真正解決客戶問題的角色,更緊密結合農會與農民的關係,提升農會的功能。
(3) 率先提出農會信用部更積極改革方向,跳脫現有四大部門的框架,從規模經濟與專業經營角度出發,在不影響農民權益下,重新架構農業金融系統,是一個較長遠的改革思維與做法,在這個新思維下,農會不再經營信用部,卻享有信用業務專業經營後的利潤,更能將資源投注農會推廣與供銷功能的發揮。
(4) 率先從國內旅遊業興起的趨勢,思考農會如何運用在地的優勢結合旅遊業,發展策略聯盟並進ㄧ步架構一個結合旅遊業及農產品銷售的數學模式,得出在特定條件下,給予一些折扣能提高農會的收益與利潤,有助於農會的經營能力提升。
(5) 率先從農會功能出發,指出農民遭受中間商剝削的事實,並進ㄧ步提出農會替代中間商角色,消除農民被剝削現況,且進ㄧ步使用消費者剩餘與生產者剩餘加權平均最大化的觀點,建構一個數學模式,並求得最佳解。
This thesis is an analysis of the facilities operation model offered by local farmers’ associations. Three major types of new thoughts are addressed, including the strategic alliance between farmers’ associations and mortuary service providers, the redefinition of the role of credit departments at farmers’ association with the aim of solving issues faced by farmers instead of acting solely as a financial intermediary, and the proposal of long-term solutions to reform credit departments at farmers’ associations. Mathematical models for the collaboration between the tourism industry and marketing of agricultural specialties to enhance the business operation of farmers’ associations are developed. Also, a model for maximizing the weighted average of consumer surplus and producer surplus is constructed. The aim is to substitute farmers’ associations for middlemen and minimize the extent of exploitation middlemen exert on farmers. The discussions of this thesis make a total of five major contributions:
1.This thesis proposes that farmers’ associations create strategic alliances with mortuary service providers following the enactment of the Mortuary Service Administration Act through posthumous mortuary service contracts. Given the changes in the external operational environment, cross-industry alliance offers new thoughts on the operation of farmers’ associations.
2.This thesis proposes that credit departments at farmers’ associations no longer establish themselves solely as a financial intermediary for taking deposits and extending loans. Instead, credit departments should seek to offer solutions to the issues faced by their clients, to create a closer working relationship between farmers’ associations and farmers, and to enhance the functions performed by farmers’ associations.
3.This thesis proposes a more proactive approach to the reform of credit departments at farmers’ associations that breaks away from the current four-department structure. It is suggested that the agricultural financial system be restructured from with regard to economies of scale and the need for professional management while ensuring that farmers’ rights and interest remain intact. According to this new thought, farmers’ associations will no longer be responsible for the direct management of credit departments. Instead, they will share the profits made by a professionally managed institution offering credit service to farmers. These profits will then be invested back into farmers’ associations for them to better perform their supply and marketing and promotional functions.
4.This thesis proposes that farmers’ associations form strategic alliances with the emerging domestic tourism industry by using local features and specialties. A mathematic model for the combination of marketing and selling of agricultural products to tourists is developed. Research results found that offering price discounts under certain conditions would help to improve earnings and profit and contribute to better management capabilities at farmers’ associations.
5.This thesis points outs the fact that farmers are subject to exploitation from middlemen and proposes that farmers’ associations act as a substitute for middlemen to eradiate exploitation. A mathematical model is constructed to arrive at an optimal solution for maximizing the weighted average of consumer surplus and producer surplus.
參考文獻
一、中文部分
1.于斌(1975),生與死,愛與恨,中華文化復興月刊,8,2,頁32-39。
2.方清居(2000),策略聯盟的理論與實踐,苗栗區農業專訊,12,頁5-7。
3.王健良(2006) ,輸電網路最佳供需模式之研究:以台灣輸電網路為例,淡江大學管科所博士論文。new window
4.內政部(2002),「殯葬管理條例」全文。
5.田君美(2001),在競爭環境下台灣農業策略聯盟作法之研議-產銷策略聯盟之探討,行政院農委會九十年度試驗研究計畫研究報告。
6.朱吉吉 (2000),先秦道家生死智慧與現代西方死亡哲學,宗教哲學,6,2,頁137-143。
7.吳明敏(2000),台灣農產運銷與運銷政策措施,農產運銷論叢,5,頁141-146。
8.李宗儒(1998),農產品物流發展與展望,農產運銷,115,頁24-29。
9.李宗儒(1999),水果產銷班經營成功之關鍵因素探討,企銀季刊,23,2,頁81-95。
10.李宗儒、高瑞生(2000),農業物流專討(五):農產品直銷之策略議題,物流技術與戰略,16,頁180-185。
11.李亦園(1974),從若干儀式行為看中國國民性的一面,中國人的性格,頁175-191。
12.吳榮杰、周百隆、陳永琦、黃士榮(2000),建構健全完整的農業金融體系,農業金融論叢,44,農銀調查研究處編印。
13.吳榮杰、劉祥熹、黃士榮﹙2003﹚,臺灣設立全國農業銀行可行方案之分析,臺灣土地金融季刊,40,1,頁47-66。
14.林國榮(2001),推動農業策略聯盟因應加入世貿組織衝擊,豐年半月刊,51,頁23-26。
15.林宜幸、蕭景楷、陳立堂﹙2006﹚,農會整合轉型之研究,農業金融論叢,54,頁209-244。
16.林維義(1999),農會信用部經營危機之改革方向探討,金融財務,3,頁20-39。new window
17.林炳祥(2003),台灣農會經營休閒農業之競合策略研究-以新竹縣農會為例,國立交通大學管理學院高階主管管理碩士學程。
18.段兆麟(1995),農業產銷班營運改進之策略,台灣農業,31,頁64-75。
19.段兆麟(1997),農業產銷班營運改進之策略,花蓮區農業專訊,21,頁20-22。
20.許文富(1997),農產運銷學,台北市:中正書局。
21.許漢卿、郭伊彬(1997), 果菜直銷策略聯盟之發展,農業合作月刊,5,頁2-14。
22.郭能成(2002),台東縣荔枝產銷班策略聯盟及其運作,台東區農業專訓,42,頁6-11。
23.陳俊士、廖武正(1997),農民團體辦理果菜直銷之策略研究,農產運銷季刊,113,頁43-50。
24.陳清華(1998),台灣果菜運銷現況與展望,農產運銷季刊,116,頁1-9。
25.張正英(2001),農業產銷組織策略聯盟發展之探討,臺中區農業專訊,32,頁7-11。
26.張家春(2000),勾勒2000年流通業遠景(十三)農產運銷通路之變遷與直銷之發展,台灣經濟研究月刊,13,頁74-79。new window
27.黃美華(2003),柑橘產業策略聯盟之推動與展望,農政與農情,129,頁50-54。
28.黃振德(2001),農業策略聯盟結盟方式之法律面探討,農政與農情,3,頁52-56。
29.黃振德、莊淑芳、廖耀宗(2001),推動農業策略聯盟提昇農業競爭力,農政與農情,5,頁6-12。
30.黃華彩(2000),農業合作社場策略聯盟之研究,國立台灣大學農業推廣研究所碩士論文。
31.黃貴美(2000),都市農會策略聯盟之研究,行政院農業委員會補助計畫。
32.黃建銘(1998),農業系統金融體制的改革與整合,存款保險資訊季刊,12,1,頁15-31。new window
33.黃泉興(2001),台灣農會制度的改革-系統金融之建立策略,真理大學財經學術研討會。
34.黃瑩暖(2000),儒家的生死觀,中國藝術年刊,頁1~22。new window
35.張朝琴(2001),死亡的智慧觀,訓育研究,頁25~32。
36.楊文振(2002),擴大直接運銷通路之研究,高雄區農情月刊,59,頁45-49。
37.鄭曉江(1999),陰曹與地府—中國民間的死亡智慧,歷史月刊,頁66~69。new window
38.蔡宏進﹙2003﹚,信用部被接管後農會的變遷、問題與強化管理監督之研究,農民組織學刊,5 ,頁1-40。
39.蔡秋榮(1993),台灣省合作金庫地位之研究-兼論合作金庫體系,基層金融,27,頁15-31,基層金融研究訓練中心出版。
40.劉富善(1998),有關農業金融體系管理一元化重新建構案之論析,農業金融論叢,40,頁8-20,農銀調查研究處編印。
41.劉清榕、劉怡君﹙2005﹚,臺灣農會發展與功能:評價、借鑑與反省,農民組織學刊,7,頁1-27。
42.賴英照(1999),農會信用部改革方案之評析,華信金融季刊,8,頁1-15。
43.賴英照(2000),農會信用部管理法制之探討(下),月旦法學,57,頁18-32。
44.盧水生(2002) 台南區芒果產業策略聯盟組織與執行,農業世界雜誌,227,頁42-45。
45.鍾國雄(2003),苗栗區文旦產業策略聯盟推動執行情形,苗栗區農業專訊,18,頁21-23。
46.簡旭裕(1999),面對死亡:死亡態度的歷史演進,歷史月刊,7,頁40~46。

二、英文部分
1.Badaracco,J.L.(1991),“The Knowledge link: How firms compete through strategic alliances. Boston Mass”,Harvard BusinessReview,77(2),pp.106-117.
2.Beamish,P.W.and Killing,J.P.(2000),“Cooperative strategies: North American perspectives: The new Lexington Press”, SanFrancisco,CA,pp.370-399.
3.Chiu,H.C. and Wu,H.C.(2002), “Exploring the Cognitive and Affective Roles of Service Quality Attitude ACROSS Gender, ”The Service Industries Journal,22(3).(forthcoming)
4.Das,K.T. and Teng,B.S.(2000),“Instabilities of Strategic Alliances: An Internal Tensions Perspective”,Organization Science,11,pp.77-101.
5.Dewhurst, H., and Thomas, R. (2003), Encouraging sustainable business practices in a non-regulatory environment: A case study of small tourism firms in a UK national park. Journal of Sustainable Tourism,11(5),pp.383-403.
6.Frank, S.D. and Henderson (1992), “Transaction Costs as Determinants of Vertical Coordination in The U.S, Food Industries,” American Agricultural Economics Association, pp.941-950.
7.Fennell,D.A. and Ebert,K. (2004), Tourism and the precautionary principle. Journal of Sustainable Tourism, 12(6),pp.461-479.
8.Gonzalez, R.G. and Helfand,S.M.(2001), “The Extent, Pattern, and Degree of Market Integration: A Multivariate Approach for the Brazilian Rice Market,” American Journal of Agricultural Economics, 83,pp.576-592.
9.Goeldner, C.R. and Ritchie,J.R.B.(2003), Tourism principles, practices, philosophics. New Jersey: John Wiley and Son.
10.Gunn, C.A. (2002), Tourism planning: Basics, concepts, cases. New York: Routledge Publishing.
11.Hoch, I.(1976), “Returns to Scale in Farming: Further Evidence,” American Journal of Agricultural Economics, 58,pp.745-779.
12.Hallam, A. (1991), “Economies of Size and Scale in Agriculture: An Interpretive Review of Empirical Measurement, Review of Agricultural Economics, 13,pp.155-169.
13.Kettinger, W. J., Lee C. C., and Lee,S.(1995), “Global measures of information service quality: a cross-national study,” Decision Sciences, 26(5), pp. 569-588.
14.Kolter,Philip(1984),MarketingManagement:Analysis Planning Implementationa and Control,Upper Saddle River, N.J.:Prentice-Hall, Inc.
15.Lewis,R.C.,and Booms, B.H.(1983),The Marketing Aspects of Quality in Emerging Perspectives on Service Marketing Association,pp.99-107.
16.Maddigan, R.J. (1981), “The Measurement of Vertical Integration,” Review of Economics and Statistics, 63,pp.328-335.
17.Mels. G(1997), “The Dimension of Service Quality: The Original European Perspective Revisited,” Service Industries Journal, Vol.17,pp.23-34.
18.Mason, P. (2003), Tourism impacts, planning and management. Oxford: Butterworth- Heinemann.
19.Parasuraman, A., Zeithaml,V.A. and Berry,L.L.(1985),“A Conceptual Model of Service Quality and Its Implications for Future Research, ”Journal of Marketing,49(Fall),pp.41-50.
20.Parasuraman, A., Zeithaml,V.A. and Berry,L.L.(1988), “SERVQUAL:A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality, ”Journal of Retailing,64(1) ,pp.12-40.
21.Parasuraman, A., Berry,L.L. and Zeithaml,V.A.(1991a) “Refinement and Reassessment of the SERVQUAL Scale,” Journal of Retailing, 67(4), pp.420-450.
22.Parasuraman, A., Berry,L.L. and Zeithaml,V.A.(1991b) “Understanding customer expectations of service,” Sloan Management Review, Spring, pp.39-48.
23.Parasuraman, A., Zeithaml,V.A. and Berry,L.L.(1994a), “Reassessment of expectations as a comparison standard in measuring service quality: Implications for future research,” Journal of Marketing, 58(Jan.), pp.111-124.
24.Parasuraman, A., Zeithaml,V.A. and Berry,L.L.(1994b), “Alternative Scales for Measuring Service Quality: A Comparative Assessment Based on Psychometric and Diagnostic Criteria”, Journal of Retailing, 70(3), pp.201-230.
25.Ravallion, M. (1986), “Testing Market Integration,” American Journal of Agricultural Economics, 81,pp.102-109.
26.Thygerson,Kenneth J(1995), Management of Financial Institutions,Harper Collins Collge publishers.
27.Wai, Fung Lam(2006),“Designing institutions for irrigation management: Comparing irrigation agencies in Nepal and Taiwan”,Property Management,24(2), pp.162-179.
28.Wearing, S., and McDonald, M. (2002), The development of community-based tourism: Re-thinking the relationship between tour operators and development agents as intermediaries in rural and isolated area communities. Journal of Sustainable Tourism, 10(3),pp.191-206.
29.Zeithaml,V.A., Berry,L.L. and Parasuraman,A.(1996) “The Behavioral Consequences of Service Quality,” Journal of Marketing, 60(Apr.), pp.31-46.
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE