一、中文文獻
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余民寧、李仁豪，(2006)，調查方式與問卷長短對回收率與調查內容影響之研究，當代教育研究季刊，14(3)，pp.127-168。宋婉如，(2013)，應用灰關聯分析探討網購取貨之偏好排序-以中華大學住宿學生為例，中華大學，運輸科技與物流管理學系碩士班。
李力群，(2012)，中英送禮習俗比較研究，中國美術學院社會科學教學部，綜合學術論壇，浙江杭州。
杜晶鑫，(2012)，從送禮看中西方禮儀的文化差異，文化縱橫，326(1)，pp.1-3。
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徐虹，(2012)，從送禮收禮的不同看中西文化間的差異，新課程學習，第11期，pp.186-187。
張文瓊，(2011)，結合自我調整學習策略的網路PBL學習對學習成效之影響, 國立臺北教育大學，教育傳播與科技研究所。
陳寬裕、王正華，(2010)，結構方程模型分析實務AMOS的運用，五南圖書出版。
陳寬裕、王正華，(2013)，結構方程模型分析實務—AMOS的運用，五南。
傅國祥，(2004)，批發式贈禮品市場購買決策行為之研究－以製造業及教會組織採購者為例，義守大學管理研究所碩士班。
項武，(2014)，中西方文化價值觀差異對送禮行為的影響，華人時刊，第11期。
榮泰生，(2011)，AMOS與研究方法，第四版，五南圖書出版。
趙展慧，(2012)，中國式送禮：情重？利重？，老年教育：長者家園，第7期。
劉甜甜，(2008)，從跨文化交際的視角看各國送禮習俗的差異，時代，第4期，pp. 47-48。
蔡甫昌、張賢政、張至寧，(2007)，醫師面對病患饒贈所涉倫理議題，台灣醫學，11(2)，pp. 206-215。
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