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題名:多準則決策在購物中心精準行銷之運用研究
作者:鍾承坤
作者(外文):Cheng Kung Chung
校院名稱:長庚大學
系所名稱:企業管理研究所博士班
指導教授:張錦特
學位類別:博士
出版日期:2019
主題關鍵詞:精準行銷德菲法層級分析法簡單加權法Precision MarketingModified Delphi MethodAnalytic Hierarchy Process (AHP)Simple Additive Weighting Method (SAW)
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