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題名：網路調查所面臨的問題與解決建議
書刊名：資訊社會研究
作者：李政忠 引用關係／曾淑芬
作者(外文)：Li, Jack C. C.
出版日期：2004
卷期：6
頁次：頁1-24
主題關鍵詞：網路調查；抽樣；樣本代表性；外部效度；加權；Internet-based surveys；Sampling；Sample representativeness；External validity；Weighting
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(28) 博士論文(3) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:28
  • 共同引用共同引用:5
  • 點閱點閱:109
本論文的主要目的是透過基本研究方法的抽樣程序、樣本特質代表性、與外部效度等相關概念，探討網路作為問卷調查工具的疑慮與可行性。本文建議為避免過度擴大網路問卷調查的應用層面，危及調查結果的外部效度，研究的對象必須僅限於網路使用者，而非一般大眾；研究的議題也必須與網路使用具有相關性。同時，為解決網路樣本特質可能產生的誤差，必須對網路所蒐集的樣本進行適當的加權處理，包括人口統計變項與態度、生活形態變項。
The present paper investigates the questions about Internet-based surveys and attempts to explore the possible solutions by discussing some basic methodological concepts such as sampling, sample representativeness, and external validity. In order not to unduly extend the applicability of the Internet as a survey tool and consequently threaten the external validity, the present paper suggests that the target population for any Internet-based survey should be strictly limited to Internet users. The research topics for conducting any Internet-based survey should also be related only to Internet use. In addition, to reduce the possible bias caused by volunteer sample, certain post-survey weighting procedures must be performed, based on demographic as well as attitudinal and lifestyle variables.
期刊論文
1.Koch, Nadine S.、Emrey, Jolly A.(2001)。The Internet and Opinion Measurement: Surveying Marginalized Populations。Social Science Quarterly，82(1)，131-138。  new window
2.Witte, J, C.、Amoroso, L. M.、Howard, P. E. N.(2000)。Research methodology: Method and representation in Internet-based survey tools--mobility, community, and cultural identity in Survey。Social Science Computer Review，18(2)，179-195。  new window
3.Couper, M. P.(2000)。Web surveys: A review of issues and approaches。Public Opinion Quarterly，64(4)，464-494。  new window
4.Davis, G.(1997)。Are Internet surveys ready for prime time?。Marketing News，31(8)，31-32。  new window
5.Bogaert, A. F.(1996)。Volunteer bias in human sexuality research: evidence for both sexuality and personality differences in males。Archives of Sexual Behaviour，25(2)，125-140。  new window
6.Bordia, Prashant(1996)。Studying verbal interaction on the Internet: The case of rumor transmission research。Behavior Research Methods, Instruments and Computers，28(2)，149-151。  new window
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8.Buchanan, T.、Smith, J. L.(1999)。Using the Internet for Psychological Research: Personality Testing on the World Wide Web。British Journal of Psychology，90(1)，125-144。  new window
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15.Jelen, T.(1993)。The political consequences of religious group attitudes。Journal of Politics，55，178-190。  new window
16.Krantz, J. H.、Ballard, J.、Scher, J.(1997)。Comparing the results of laboratory and World-Wide Web samples on the determinants of female attractiveness。Behavior Research Methods, Instruments, & Computers，29，264-269。  new window
17.Pitkow, J. E.、Recker, M. M.(1994)。Result from the first World-Wide Web user survey。Computer Networks and ISDN Systems，27，243-254。  new window
18.Schaefer, D. R.、Dillman, D. A.(1998)。Development of a standard e-mail methodology: Results of an experiment。Public Opinion Quarterly，62(3)，378-397。  new window
19.Smith, M. A.、Leigh, B.(1997)。Virtual subjects: Using the Internet as an alternative source of subjects and research environment。Behavior Research Methods, Instruments, & Computers，29(4)，496-505。  new window
20.Stanton, J. M.(1998)。An empirical assessment of data collection using the Internet。Personnel Psychology，51，709-725。  new window
21.Taylor, H.(2000)。Does Internet research work? Comparing online survey results with telephone survey。International Journal of Market Research，42，51-63。  new window
22.Tse, A. C. B.(1998)。Comparing the Response Rate, Response Speed and Response Quality of Two Methods of Sending Questionnaires: E-mail vs. Mail。Journal of the Market Research Society，40(4)，353-362。  new window
23.Valdez, A.、Kaplan, C.(1999)。Reducing selection bias in the use of focus groups to investigate hidden populations: The case of Mexican-American gang members from south Texas。Drug & Society，14，209-224。  new window
24.Walsh, J. P.、Kiesler, S.、Sproull, L. S.、Hesse, B. W.(1992)。Self-selected and randomly selected respondents in a computer network survey。Public Opinion Quarterly，56，241-244。  new window
25.Yun, G. W.、Trumbo, C. W.(2000)。Comparative response to a survey executed by post, e-mail, & web form。Journal of Computer-Mediated Communication，6(1)，1-5。  new window
26.Mehta, R.、Sivadas, E.(1995)。Comparing Response Rates and Response content in Mail versus Electronic Mail Surveys。Journal of Marketing Research Society，37(4)，429-439。  new window
27.傅仰止(20010400)。網路人口的樣本特性：比較網頁調查追蹤方法與個人網絡抽樣方法。調查研究，9，35-72。new window  延伸查詢new window
28.Boyer, K. K.、Olson, J. R.、Calantone, R. J.、Jackson, E. C.(2002)。Print versus electronic surveys: A comparison of two data collection methodologies。Journal of Operations Management，20，357-373。  new window
29.Buchanan, T.(2000)。Internet research: Self-monitoring and judgments of attractiveness。Behavior Research Methods, Instruments and Computers，32，521-527。  new window
30.Goeritz, As. S.、Schumacher, J.(2000)。The WWW as a research medium: An illustrative survey on paranormal belief。Perceptual & Motor Skills，90，1195-1206。  new window
31.Kehoe, C. M.、Pitkow, J. E.(1996)。Surveying the territory: GVU’s five WWW user survey。World Wide Web Journal，1，205-215。  new window
32.Schonlau, M.、Zapert, K.、Simon, L. P.、Sanstad, K.、Marcus, S.、Adams, J.、Kan, H.、Turner, R.、Berry, S.(2003)。A comparison between responses from a propensity-weighted web survey and an identical RDD survey。Social Science Computer Review，21(10)，1-11。  new window
33.Senior, C.、Barnes, J.、Jenkins, R.、Landau, S.、Phillips, M. L.、David, A. S.(1999)。Attribution of social dominance and maleness to schematic faces。Social Behavior and Personality，27，331-338。  new window
34.Sheehan, K. B.、McMillian, S. J.(1999)。Response variation in e-mail surveys: An exploration。Journal of Advertising Research，39(4)，45-54。  new window
35.Stones, A.、Perry, D.(1997)。Survey questionnaire data on panic attacks gathered using the World Wide Web。Depression and Anxiety，6，86-87。  new window
36.Szabo, A.、Frenkl, M. D.(1996)。Consideration of research on the Internet: Guidelines and implications for human movement studies。Clinical Kinesiology，50(3)，58-65。  new window
37.Taylor, H.、Bremer, J.、Overmeyer, C.、Siegel, J. W.、Terhanian, G.(2001)。Using Internet polling to forecast the 2000 elections。Marketing Research，13(1)，26-30。  new window
38.Terhanian, G.、Smith, R.、Bremer, J.、Thomas, R. K.(2001)。Exploiting analytical advances: Minimizing the biases associated with Internet-based surveys of nonrandom samples。ESOMAR Publication Services，248，247-272。  new window
會議論文
1.Strauss, J.(1996)。Early Survey Research on the Internet: Review, illustration and evaluation。American Marketing Association winter Educators' Conference。Chicago：American Marketing Association。222-228。  new window
圖書
1.Fowler, Floyd J.(1988)。Survey Research Methods。London：Beverly Hills, Sage Publications Sage Publications。  new window
2.Groves, R. M.(1989)。Survey errors and survey costs。New York：John Wiley & Sons。  new window
3.Groves, Robert M.、Couper, Mick P.(1998)。Nonresponse in household interview surveys。John Wiley & Sons, Inc.。  new window
4.Hewson, C.、Yule, P.、Laurent, D.、Vogel, C.(2003)。Internet research methods: A practical guide for the social and behavioral sciences。London：Sage。  new window
5.Dillman, Don A.(2000)。Mail and internet surveys: The tailored design method。John Wiley & Sons, Inc.。  new window
其他
1.潘明君(20010103)。探索主要國家上網人口之定義與衡量機制，http://www.find.org,tw/0105/trend/0105_trend_friendly_print.asp?trendJd=1131， 2002/10/04。  延伸查詢new window
2.Vehovar, V.，Manfreda, K. L.，Batagelj, Z.(1999)。Web surveys: Can the weighting solve the problem?，http://surveys.over.net/method/nase/aapor99.doc， 2003/11/05。  new window
3.Watt, J.(1997)。Using the Internet for Quantitative Survey Research，http://www.quirks.com/articles/article.sap?arg_Articled=248。  new window
4.Browndyke, J. N.，Santa Maria, M. P.，Pinkston, J.，Gouvier, W.(1998)。A survey of general head injury and prevention knowledge between professionals and non-professionals。  new window
5.Varedian, M.，Forsman, G.(2001)。Comparing propensity score weighting with other weighting methods: A case study on Web data。  new window
 
 
 
 
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