After the foundation of the Chinese Communist Party in 1949,party newspapers understate control became the only dominant sector in overall press structure. Since the reformand open policy was assured, the press structure, under state endorsement and encourage-ment and then the market-driven forces, has sustained many changes: the dramatic growthof newspaper titles and circulation, and the categorical juxtaposition of party, bureaucracy,specific target and mass-appealing papers. No more was the media dominance of partynewspapers. The sustaining reforms lead the transformation of overall press form institu-tionalization by state and party toward marketization, decentralization and finally, the cur-rent conglomeration. Under the succession of marginal adjustment and the rule of maxi-mization of profits , this conglomeration should substitute the indigenous party andnational institutionalization as the dominant press structure.