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題名：健身俱樂部關係品質對顧客忠誠度影響之探討--大臺北地區健身俱樂部之實證研究
書刊名：臺灣體育運動管理學報
作者：李城忠
作者(外文)：Lee, Cheng-jong
出版日期：2005
卷期：3
頁次：頁77-102
主題關鍵詞：關係行銷；關係品質；忠誠度；Relationship marketing；Relationship quality；Loyalty
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:54
  • 點閱點閱:116
期刊論文
1.Garvin, D. A.(1984)。What does product quality mean?。Sloan Management Review，26(4)，25-43。  new window
2.Liljander, V.、Strandvik, T.(1995)。The nature of customer relationships in services。Advances in Services Marketing and Management: Research and Practice，4，141-167。  new window
3.Cardozo, R. N.(1965)。An experimental study of consumer effort, expectation and satisfaction。Journal of marketing Research，2(3)，244-249。  new window
4.Enz, C. A.(1988)。The Role of Value Congruity in Intra-Organizational Power。Administrative Science Quarterly，33(3)，284-304。  new window
5.Gilly, M. C.(1987)。Postcomplaint processes: from organization response to repurchase behavior。Journal of Consumer Affairs，17，293-313。  new window
6.Neslin, S. A.、Quelch, C. J.(1985)。Consumer promotions and the acceleration of product purchases。Marketing Science，4(2)，147-165。  new window
7.Deutsch, M.(195807)。Trust suspicion。Conflict Resolution，54，68-81。  new window
8.Ryan, M. J.、Rayner, R.、Morrison, A.(1999)。Diagnosing customer loyalty drivers。Marketing Research，11(2)，19-26。  new window
9.Williamson, O. E.(1983)。Credible commitments: using hostage to support exchange。American Economic Review，73(4)，519-540。  new window
10.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review，68(5)，105-111。  new window
11.Bowen, John T.、Shoemarker, Stowe(1998)。Loyalty: A Strategic Commitment。Cornell Hotel and Restaurant Administration Quarterly，39(1)，12-25。  new window
12.Schein, Edgar H.(1990)。Organizational culture。American Psychologist，45(2)，109-119。  new window
13.Sharma, N.、Patterson, P. G.(1999)。The Impact of Communication Effectiveness and Service Quality on Relationship Commitment in Consumer, Professional Services。The Journal of Services Marketing，13(2)，151-170。  new window
14.Geller, L.(1997)。Customer retention begins with the basics。Direct Marketing，60(5)，58-62。  new window
15.鄭仁偉、林進財、邵琳(19981200)。臺灣汽車產業行銷通路成員信任--承諾模式實證研究。交大管理學報，18(2)，143-169。new window  延伸查詢new window
16.Westbrook, R. A.(1981)。Source of Consumer Satisfaction with Retail Outlets。Journal of Retailing，57(3)，68-85。  new window
17.Leuthesser, Lance(1997)。Supplier Relational Behavior: An Empirical Assessment。Industrial Marketing Management，26(3)，245-254。  new window
18.Swan, John E.、Combs, Linda Jones(1976)。Product Performance and Consumer-Satisfaction-a New Concept。Journal of Marketing，40(2)，25-30。  new window
19.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing，51(2)，11-27。  new window
20.Bitner, Mary Jo(1995)。Building Service Relationships: It's All about Promises。Journal of the Academy of Marketing Science，23(4)，246-251。  new window
21.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing，54(3)，68-81。  new window
22.Hennig-Thurau, Thorsten、Klee, Alexander(1997)。The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development。Psychology & Marketing，14(8)，737-764。  new window
23.Lagace, Rosemary R.、Dahlstrom, Robert、Gassenheimer, Jule B.(1991)。The Relevance of Ethical Salesperson Behavior on Relationship Quality: The Pharmaceutical Industry。Journal of Personal Selling and Sales Management，11(4)，39-47。  new window
24.Smith, J. Brock(1998)。Buyer-seller relationships: Similarity, relationship management, and quality。Psychology & Marketing，15(1)，3-21。  new window
25.Marsh, Herbert W.、Balla, John R.、McDonald, Roderick P.(1988)。Goodness-of-fit Indexes in Confirmatory Factor Analysis: The Effect of Sample Size。Psychological Bulletin，103(3)，391-410。  new window
26.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
27.Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing，54(1)，42-58。  new window
28.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing，18(4)，36-44。  new window
29.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。  new window
30.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
31.方世榮(20021200)。關係價值、關係品質與忠誠度之探討--零售銀行業的實證研究。管理學報，19(6)，1097-1130。new window  延伸查詢new window
32.Levitt, Theodore(1972)。Production-Line Approach to Service。Harvard Business Review，50(5)，41-52。  new window
33.Heide, Jan B.(1994)。Interorganizational Governance in Marketing Channels。Journal of Marketing，58(1)，71-85。  new window
34.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research，19(4)，491-504。  new window
35.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing，57(3)，25-48。  new window
36.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。  new window
37.Spreng, Richard A.、Harrell, Gilbert D.、Mackoy, Robert D.(1995)。Service Recovery: Impact on Satisfaction and Intentions。Journal of Services Marketing，9(1)，15-23。  new window
38.Mathieu, J. E.、Zajac, D. M.(1990)。A review and meta-analysis of the antecedents, correlates, and consequence of organizational commitment。Psychological Bulletin，108(2)，171-194。  new window
39.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
40.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research，30(1)，7-27。  new window
41.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
42.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing，58(3)，53-66。  new window
學位論文
1.楊偉智(2001)。以關係管理觀點探討新產品開發績效之研究(碩士論文)。靜宜大學。  延伸查詢new window
2.顧正懿(1995)。滿意度、顧客忠誠度關係之研究--以台灣地區汽車經銷商為例(碩士論文)。國立中正大學。  延伸查詢new window
3.王郁惠(1997)。服務業類別、關係行銷與顧客忠誠度關係之研究(碩士論文)。國立中正大學。  延伸查詢new window
圖書
1.Frederick, Newell(2000)。Loyalty: Customer relationship management in the new era of Internet marketing。McGraw-Hill。  new window
2.Bluedom, A. C.(1982)。The Theories of Turnover; Causes, Effects, and Meaning。Connecticut：JAI Press。  new window
3.Hunt, H. K.(1997)。CS/D-Overview and future research directions, in conceptualization and measurement of consumer satisfaction and dissatisfaction。Cambridge：Marketing Science Institute。  new window
4.Steiger, J. H.、Lind, J. C.(1989)。EZPATH: A supplementary module for S and sysgrahh。Evanston。  new window
5.Cuieford, J. P.(1965)。Fundamental statistical in psychology and education。New York, NY：McGraw-Hill。  new window
6.Griffin, J.(1996)。Customer Loyalty: How to Earn It, How to Keep It。Simmon and Schuster Inc.。  new window
7.Levitt, T.(1983)。Marketing Imagination。Free Press。  new window
8.Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing service: Competing through quality。New York：The Free Press。  new window
9.方世榮(1996)。行銷學。台北：三民書局。  延伸查詢new window
10.Assael, Henry(1987)。Consumer Behavior and Marketing Action。Boston, Massachusetts：PWS-KENT Publishing Company。  new window
11.Forum Corporation(1989)。Service breakthrough。New York：The Free Press。  new window
12.Sasser, W. Earl、Olsen, Richard Paul、Wyckoff, D. Daryl(1978)。Management of Service Operations: Text and Cases。Allyn & Bacon, Inc.。  new window
13.Juran, J. M.、Gryan, F. M.、Brigham, R. S.(1974)。Quality control handbook。New York：McGraw-Hill Book CO.。  new window
14.吳萬益、林清河(2001)。企業研究方法。臺北：華泰圖書出版公司。  延伸查詢new window
15.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
16.Armstrong, Gary、Kotler, Philip(2000)。Marketing: An Introduction。Prentice Hall。  new window
17.Blattberg, Robert C.、Neslin, Scott A.(1990)。Sales Promotion: Concepts, Methods, and Strategies。Prentice Hall。  new window
18.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
19.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
圖書論文
1.Bem, D. J.(1972)。Self-perception theory。Advances in experimental social psychology。New York, NY：Academic Press。  new window
2.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois：American Marketing Association。  new window
 
 
 
 
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