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題名：影響網路算命行為因素與動機之探討：找尋網路算命行為之動力心理模式
書刊名：新聞學研究
作者：郭貞 引用關係
作者(外文)：Kuo, Cheng
出版日期：2005
卷期：85
頁次：頁141-182
主題關鍵詞：網路算命；算命動機；刺激追求傾向；內外控傾向；自尊心；主觀幸福感；Online fortune-telling；Motives of fortune-telling；Sensation seeking；Locus of control；Self-esteem；Subjective well-being
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:27
  • 點閱點閱:92
算命占星網站在兩岸三地均十分熱門，本研究試圖探討這些網站的使用者人格特質的心理動機特色。經由6,088位網友的線上問卷調查結果發現，網路算命最熱門的項目依序為感情、事業與桃花，而個人的刺激追求傾向、外控傾向、主觀幸福感與自尊心對網路算命行為有正向或負向的效應。上網算命的主要動機為：解決困境、增進瞭解、網路優勢與好奇好玩，前三者能助長網友對網路算命的滿意度與相信度；解決困境與增進瞭解還會增加上網頻次，並強化算命結果對行為之的影響力。因好奇好玩而上算命網站者並不相信算命結果，行為也較不受其結果影響。本研究最後提出對實務界的啟示作為結語。
Online fortune-telling has become quite popular among Internet users, and it may turn out to be quite a promising business as well. This online survey recruited 6,088 Internet users for participation. The author intends to uncover a dynamic psychological model in explaining such online fortune-telling behavior. Three groups of explanatory variables are included: (1) demographics such as gender, age, education, income, and marital status; (2) psychological orientations such as sensation seeking, locus of control, subjective well-being, and self-esteem; (3) motivations such as problem solving, increasing understanding of one’s self and others, fun and curiosity, and Internet utilities. Results from the analyses indicate that the majority of Internet users were attracted to the fortune-telling websites for the free trial services, while only 26% of the respondents admitted that they spent money on the online fortune-telling services during the past six months. Reading about romance is the most popular item among both males and females, followed by careers. The three groups of explanatory variables contributed either positively or negatively to various types of online fortune-telling behavior. Results and implications are reported and discussed herein.
期刊論文
1.郭貞、張卿卿(20031000)。贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果之影響--一個線準上實驗。管理評論，22(4)，81-100。new window  延伸查詢new window
2.郭貞、張卿卿(20040700)。如果被唬弄了你會怎樣? 探討唬弄式網路廣告之效果。管理評論，23(3)，53-70。new window  延伸查詢new window
3.Michalos, A. C.(1985)。Multiple discrepancies theory (MDT)。Social Indicators Research，16(4)，347-414。  new window
4.Lin, S. S. J.、Tsai, C. C.(2002)。Sensation seeking and internet dependence of Taiwanese high school adolescents。Computers in Human Behavior，18(4)，411-427。  new window
5.Rotter, J. B.(1966)。Generalized expectancies for internal versus external control of reinforcement。Psychological Monographs: General and Applied，80(1)=609，1-28。  new window
6.Michalos, A. C.(1980)。Satisfaction and happiness。Social Indicators Research，8(4)，385-422。  new window
7.瞿海源(19930700)。術數、巫術與宗教行為的變遷與變異。國家科學委員會研究彙刊．人文及社會科學，3(2)，125-143。  延伸查詢new window
8.瞿海源(19991000)。術數流行與社會變遷。臺灣社會學刊，22，1-45。new window  延伸查詢new window
9.Davis, James A.(1984)。New Money, and Old Man/ Lady and 'Two's Company': Subjective Welfare in the NORC General Social Surveys, 1972-1982。Social Indicators Research，15(3)，319-350。  new window
10.Lee, Hong-Koo、Shin, Doh C.、Kim, Kyong-Dong(2004)。Perception of Quality of Life in an Industrializing Country: The Case of the Republic of Korea。Social Indicators Research，10(3)，297-317。  new window
11.Strickland, Bonnie R.、Haley, William E.、Sosis, Ruth H.(1980)。Perceived Locus of Control and Beliefs about Astrology。Journal of Social Psychology，110(1)，65-71。  new window
12.Herzberger, Sharon、Tennen, Howard(1987)。Depression, Self-esteem, and the Absence of Self-protective Attributional Biases。Journal of Personality and Social Psychology，52(1)，72-80。  new window
13.Breen, Robert B.、Zuckerman, Marvin(1999)。'Chasing' in Gambling Behavior: Personality and Cognitive Determinants。Personality and Individual Differences，27(6)，1097-1111。  new window
14.Dolezal, Curtis、Meyer-Bahlburg, Heino F. L.、Remien, Robert H.、Petkova, Eva(1997)。Substance Use during Sex and Sensation Seeking as Predictors of Sexual Risk Behavior among HIV+ and HIV- Gay Man。AIDS and Behavior，1(1)，19-28。  new window
15.Leone, Christopher、D'Arienzo, Justin(2000)。Sensation-seeking and Differentially Arousing Television Commercials。Journal of Social Psychology，140(6)，710-720。  new window
16.Wolfgang, Ann K.(1988)。Gambling as a Function of Gender and Sensation Seeking。Journal of Gambling Behavior，4(2)，71-77。  new window
17.Wood, Peter B.、Cochran, John K.、Prefferbaum, Betty、Arneklev, Bruce J.(1995)。Sensation-seeking and Delinquent Substance Use: An Extension of Learning Theory。Journal of Drug Issues，25(1)，173-193。  new window
18.Michalos, Alex C.(1983)。Satisfaction and Happiness in a Rural Northern Resource Community。Social Indicators Research，13(3)，225-252。  new window
19.Arnett, Jeffrey Jensen(1996)。Sensation Seeking, Aggressiveness, and Adolescent Reckless Behavior。Personality and Individual Differences，20(6)，693-702。  new window
20.Lee, Hong-Koo、Kim, Kyung-Dong、Shin, Doh C.、Ahn, Chung-Si(1983)。Environmental Effects on Perceptions of Life Quality in Korea。Social Indicators Research，12(4)，393-416。  new window
21.Arnett, Jeffrey Jensen(1991)。Heavy Metal Music and Reckless Behavior among Adolescents。Journal of Youth and Adolescence，20(6)，573-592。  new window
22.Jackson, Marlis、Fiebert, Martin S.(1980)。Introversion-extraversion and Astrology。Journal of Psychology，105(2)，155-156。  new window
會議論文
1.施寄青、陳燁(1997)。上帝也算命。0。  延伸查詢new window
2.郭貞(2003)。探討新興之網路產業－以網路算命為例。0。  延伸查詢new window
研究報告
1.章英華、傅仰止(2003)。台灣地區社會變遷基本調查計畫：第四期第四次調查計畫執行報告 (計畫編號：NSC 92-2420-H-001-002-B1)。臺北：中央研究院社會學研究所。  延伸查詢new window
2.章英華(2000)。台灣社會變遷基本調查計劃：第三期第五次調查計劃執行報告 (計畫編號：NSC-88-2412-H-001-014-B1)。臺北：中央研究院社會學研究所。  延伸查詢new window
學位論文
1.陳筱萍(1994)。刺激尋求動機、焦慮和憂鬱情緒與男性藥物濫用關係之研究(碩士論文)。高雄醫學大學。  延伸查詢new window
2.James, W. H.(1957)。Internal versus External Control of Reinforcement as a Basic Variable in Learning Theory(博士論文)。Ohio State University。  new window
3.Phares, E. J.(1955)。Changes in Expectancy in Skill and Chance Situations，0。  new window
圖書
1.Zuckerman, Marvin(1994)。Behavioral Expressions and Biosocial Bases of Sensation Seeking。Cambridge University Press。  new window
2.Bradburn, Norman M.(1969)。The Structure of Psychological Well-Being。Aldine。  new window
3.Andrews, Frank M.、Robinson, John P.(1991)。Measures of Subjective Well-being。Measures of Personality and Social Psychological Attitudes。New York, NY。  new window
4.Fazio, A. F.(1977)。A Concurrent Validation Study of the NCHI General Well-being Schedule。A Concurrent Validation Study of the NCHI General Well-being Schedule。Hyattsville, MD。  new window
5.Levenson, H.(1981)。Differentiating among Intentionality, Powerful Others, and Chance。Research with the Locus of Control Construct, Vol. 1: Assessment Methods。New York, NY。  new window
6.Andrews, F. M.(1981)。Objective Social Indicators, Subjective Social Indicators, and Social Account Systems。Social Accounting System: Essays on the State of the Art。New York, NY。  new window
7.梁湘潤(1982)。相學辭淵。相學辭淵。臺北。  延伸查詢new window
8.張明喜(1991)。洩漏的天機：中國相術與命學。洩漏的天機：中國相術與命學。臺北市。  延伸查詢new window
其他
1.林奇伯(2003)。新世紀開紅盤－算命業再起，0。  延伸查詢new window
圖書論文
1.Rosenberg, M.(1965)。Society And the Adolescent Self-image。The Self。San Francisco：McGraw Hill。  new window
2.Blascovich, Jim、Tomaka, Joseph(1991)。Measures of Self-esteem。Measures of Personality and Social Psychological Attitudes。San Diego, CA：Academic Press。  new window
 
 
 
 
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