:::

詳目顯示

回上一頁
題名:電話訪問調查的過程與檢討:「過關」的觀點
書刊名:調查研究
作者:胡克威 引用關係
作者(外文):Hu, Alfren Ko-wei
出版日期:2004
卷期:16
頁次:頁73-104
主題關鍵詞:電話訪問抽樣調查隨機撥號抽樣訪員效應CATIInterviewer effectsRDDSample surveysTelephone inverviewing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:19
  • 點閱點閱:26
電話訪問調查雖然是今日臺灣最常見的調查方法,但是國內過去對此一方法的研究卻異常地不足。有鑑於此,本研究採取「過關」的角度對電話訪問全程進行檢驗,目的在瞭解電話撥號樣本在各個「關卡」中的流失的情形,以及在過關過程中,訪員與撥號時段等因素對於調查完訪之影響。此一研究發現電話樣本資料庫存在著地區的差異,從而形成某些地區空號過多的情形。此外,樣本發放的策略存在著偏差,以致造成樣本發放的早晚次序影響該樣本被嘗試撥接的次數。在訪員重撥策略方面,本研究也發現訪員雖然對電腦銀幕上出現的電話號碼,無法進行策略上的選擇,卻偏向於選擇特定時段,以利於重撥時能夠成功地完成訪問。本文最後的分析發現,日期與時段因素對於是否能成功地完成訪問存在著相當的影響。
While Computer-Assisted Telephone Interviewing is a popular mode of data collection in Taiwan, Little work has been done in the past with regard to the examination of the quality of telephone survey in Taiwan. This paper takes a procedural approach to examine the steps of conducting a telephone survey. The sampling pools that were drawn from a telephone database are first examined against the retention of samples. It is found that there are huge regional differences with regard to the invalid telephone numbers. The article then reviews recalling strategy and finds that samples from earlier pools were over used and that interviewers tend to choose 8 to 9 o'clock in the evening as the prime hour for recalling. In the end, the factors affecting the completion of a successful interview are examined. It is concluded that interview effects are minimal, but completion of a successful interview is greatly affected by calling schedule.
期刊論文
1.Fink, J. C.(1983)。CATI’s First Decade: The Chilton Experience。Sociological Methods & Research,12,153-168。  new window
2.Groves, R. M.(1979)。Actors and Questions in Telephone and Personal Interview Surveys。Public Opinion Quarterly,43(2),190-205。  new window
3.Groves, R. M.(1990)。Theories and Methods of Telephone Surveys。Annual Review of Sociology,16,221-240。  new window
4.Horton, R. L.(1978)。A New Look at Telephone Interviewing Methodology。Pacific Sociological Review,21(3),259-273。  new window
5.Nicholls, W. L. II.(1983)。CATI Research and Development at the Census Bureau。Sociological Methods & Research,12,191-197。  new window
6.Nicholls, W. L. II.、Groves, R. M.(1986)。The Status of Computer-Assisted Telephone Interviewing Part I- Introduction and Impact on Cost and Timeliness of Survey Data。Journal of Official Statistics,2(2),93-115。  new window
7.Oldendick, R. W.、Link, Michael W.(1994)。The Answering Machine Generation; Who Are They and What Problem do They Pose for Survey Research?。The Public Opinion Quarterly,58(2),264-273。  new window
8.Piazza, T.(1993)。Meeting the Challenge of Answering Machines。The Public Opinion Quarterly,57(2),219-231。  new window
9.Rogers, T. F.(1976)。Interviews by Telephone and in Person: Quality of Responses and Field Performance。Public Opinion Quarterly,40(1),51-65。  new window
10.Traugott, M.、Groves, R.、Lepkowski, J.(1987)。Using Dial Frame Designs to Reduce Nonresponse in Telephone Surveys。Public Opinion Quarterly,51,522-539。  new window
11.Willaims, E.(1977)。Experimental Comparisons of Face-to-face and Mediated Communication: A Review。Psychological Bulletin,84,963-976。  new window
12.洪永泰(19920200)。民意調查的抽樣設計。研考雙月刊,16(1)=167,22-32。  延伸查詢new window
13.隋杜卿(1986)。「戶內隨機抽樣」技術的運用。民意,116,83-98。  延伸查詢new window
14.吳統雄(19951000)。統雄戶中抽樣人機介面:適域性設計考量與實施效果。世界新聞傳播學院學報,5,95-107。  延伸查詢new window
15.吳齊殷(19960400)。戶中抽樣與否對樣本代表性的影響:以大臺北地區電話訪問為例。調查研究,1,39-65。new window  延伸查詢new window
16.林佳瑩、陳信木(19961000)。各種電話號碼抽樣方式之比較分析。調查研究,2,111-141。new window  延伸查詢new window
會議論文
1.Brick, J. M.、Allen, B.、Cunningham, P.、Marlin, D.(1996)。Outcomes of a Calling Protocol in a Telephone Survey。the Survey Research Methods Section of the American Statistical Association。Alexandria, VA:American Statistical Association。  new window
2.Dutka, S.、Frankel, L.(1980)。Sequential Survey Design Through the Use of Computer Assisted Telephone Interviewing。The Business and Economic Statistics Section。Alexandria, V. A:American Statistical Association。  new window
3.Merkler, D. M.、Howard, D. S.(1993)。The Impact of Callbacks on Survey Estimates in an Annual RDD Survey。The Survey Research Methods Section。ASA Chicago。  new window
4.Morton, B. T.、House, C. C.(1983)。Training Interviewers for Computer-Assisted Telephone Interviewing。The Selection on Survey Research Methods。American Statistical Association。129-134。  new window
5.Roshwald, I.(1984)。CATI and the Dynamics of Research. ESOMAR Seminar "Are Interviewers Obsolete? ”。the ESOMAR Congress。Sophia Antipons。  new window
6.Smith, R.、Smith, R.(1980)。Evaluation and Enhancements for Computer Controlled Telepgone Interviewing。the Section on Survey Research Methods。American Statistical Association。  new window
圖書
1.賴世培、丁庭宇、莫季雍(2000)。民意調查。臺北:國立空中大學。  延伸查詢new window
2.Dillman, D. A.(1978)。Mail and telephone surveys: The total design method。New York:John Wiley and Sons。  new window
3.吳統雄(1990)。電話調查:理論與方法。臺北:聯經:華泰書局。  延伸查詢new window
4.謝邦昌(1996)。電腦輔助電話調查實務與系統簡介。臺北:華泰書局。  延伸查詢new window
5.Groves, R. M.(1989)。Survey errors and survey costs。New York:John Wiley & Sons。  new window
6.王石番(1995)。民意理論與實務。臺北:黎明文化事業公司。  延伸查詢new window
7.Dillman, Don A.(2000)。Mail and internet surveys: The tailored design method。John Wiley & Sons, Inc.。  new window
圖書論文
1.Couper, M. P.、Nicholls, W. L.(1998)。The History and Development of Computer Assisted Survey Information Collection Methods。Computer Assisted Survey Information Collection。New York, Wiley:Interscience Publication。  new window
2.Groves, R. M.(1988)。An Overview of Nonresponse Issues in Telephone Surveys。Telephone Survey Methodology。New York:John Wiley。  new window
3.Lavrakas, P. J.(1998)。Methods for Sampling and Interviewing in Telephone Surveys。Handbook of Applied Social Research Methods。London:Sage Publications。  new window
4.Porst, R. M.(1994)。Computer Assisted Interviewing in Social and Market Research。Trends and Perspectives in Empirical Social Research。Berlin:Gruyter。  new window
5.Weeks, M. F.(1988)。Call Scheduling with CATI: Current Capabilities and Methods。Telephone Survey Methodology。New York:John Wiley & Sons。  new window
6.洪永泰(1995)。抽樣調查中樣本代表性的問題。社會調查與分析:社會科學研究方法檢討與前瞻之一。臺北:中央研究院民族學研究所。  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE