Taiwan is leading on vegetarianism technology because its vegetarian food consumption is growing rapidly by the booming religion population. Therefore, this research is focused on purchases and products associated with people of different religion. The goal is developing an understanding of their vegetarian preferences, motivations and constraints. These relate to importance of, Satisfaction with and loyalty to products, and possibly even producers and processes of production. The research gathers data from consumers of Ten In Veggie World products using a questionnaire. Religious groups considered were Buddist, taoist, I-kuan Taoist and non- religious. Questionnaires were distributed by personal interview and 522 questionnaires were collected. The analysis of the data suggests that people of different religions exhibit different average vegetarian food consumption behavior. Religion is viewed as motivation not a constraint in that non-vegetarian food can be eaten but religion encourages vegetarian consumption rather than forcing it. Because of this Consumers' importance values for products and their satisfaction with them motivates loyalty. The findings of this research give marketers and product developers in the vegetarian industries some perspectives on their clients for guiding decision making.