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題名：網路電子郵件之「第三人效果」與「第一人效果」--以臺灣「319槍擊疑雲」電子郵件散播為例
書刊名：新聞學研究
作者：洪雅慧
作者(外文)：Hong, Yah-huei
出版日期：2007
卷期：90
頁次：頁1-42
主題關鍵詞：第三人效果；第一人效果；政府規範；電子郵件；轉寄行為；網路問卷調查；Third-person effect；First-person effect；Regulation；E-mails；Emails-transmission；Online survey
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(10) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:9
  • 共同引用共同引用:32
  • 點閱點閱:58
本研究以台灣2004年「319槍擊事件」發生後許多網路使用者從網路上收到「槍擊疑雲電子郵件」的時空背景，檢測「第三人效果」與「第一人效果」是否存在，並進一步探討第三人效果的行為效應。本文測試的行為效果有二，一為「支持規範」，二為「轉寄電子郵件」。「網路問卷調查法」是本研究採行的研究方法，研究結果顯示，對所有接觸過319「槍擊疑雲」電子郵件的受訪者而言，第三人效果的確存在，而泛綠支持者的第三人效果較泛藍支持者與中立者更為強烈，但第一人效果卻未如期發生在泛藍支持者身上。另外，第三人效果對於「支持規範」的預測力未達顯著，但對「電子郵件之轉寄」則有顯著影響力。
This study aims to examine the third-person effect and the first-person effect. Fit also explores the behavioral aspects of the third-person effect. The behavioral outcomes in this study are people’s desire for regulation and their behavior towards “email-transmission.” An online survey was applied in this study. The questionnaire was posted on the web for a span of three weeks after the 2004 Taiwan Presidential Election when 319-assassination-related emails roamed the Internet. The results show that the third-person effect does emerge. The users who support the Pan-Green party are more likely than Pan-Blue supporters and Independents to perceive that their emails exert a stronger influence on others than on themselves. However, the Pan-Blue supporters do not perceive themselves to be more affected than others. In addition, the third-person effect is not a significant predictor of perceived need for regulation. However, it does play a role in predicting the “email-transmission.”
期刊論文
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8.Atwood, L. E.(1994)。Illusions of media power: The third-person effect。Journalism Quarterly，71(2)，269-281。  new window
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12.Gunther, Albert C.、Mundy, Paul(1993)。Biased Optimism and the Third-person Effect。Journalism and Mass Communication Quarterly，70(1)，58-67。  new window
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14.Mutz, Diana C.(1989)。The influence of perceptions of media influence: Third person effects and the public expression of opinions。International Journal of Public Opinion Research，1(1)，3-23。  new window
15.Rojas, Hernando、Shah, Dhavan V.、Faber, Ronald J.(1996)。For the Good of Others: Censorship and the Third-person Effect。International Journal of Public Opinion Research，8(2)，163-186。  new window
16.McLeod, Douglas M.、Eveland, William P. Jr.、Nathanson, Amy I. Jr.(1997)。Support for Censorship of Violent and Misogynic Rap Lyrics: An Analysis of the Third-person Effect。Communication Research，24(2)，153-174。  new window
17.Weinstein, N.(1980)。Unrealistic Optimism about Future Life Events。Journal of Personality and Social Psychology，39(5)，806-820。  new window
18.Walsh, J. P.、Kiesler, S.、Sproull, L. S.、Hesse, B. W.(1992)。Self-selected and randomly selected respondents in a computer network survey。Public Opinion Quarterly，56，241-244。  new window
19.Davison, W. P.(1983)。The Third-Person Effect in Communication。Public Opinion Quarterly，47，1-15。  new window
20.羅文輝(20001000)。媒介負面內容與社會距離對第三人效果認知的影響。新聞學研究，65，95-129。new window  延伸查詢new window
21.Tyler, Tom R.、Cook, Fay Lomax(1984)。The mass media and judgments of risk: Distinguishing impact on personal and societal level judgments。Journal of Personality and Social Psychology，47(4)，693-708。  new window
22.Cappella, Joseph N.、Jamieson, Kathleen Hall(1996)。News frames, political cynicism, and media cynicism。Annals of the American Academy of Political and Social Science，546，71-84。  new window
23.Gunther, Albert C.(1995)。Overrating the X-rating: The third-person perception and support for censorship of pornography。Journal of Communication，45(1)，27-38。  new window
24.Lee, Byoungkwan、Tamborini, Ron(2005)。Third-person effect and Internet pornography: The influence of collectivism and Internet self-efficacy。Journal of Communication，55(2)，292-310。  new window
25.Salwen, Michael B.(1998)。Perceptions of media influence and support for censorship: The third-person effect in the 1996 Presidential election。Communication Research，25(3)，259-285。  new window
26.Perloff, R. M.(1993)。Third-person effect research 1983-1992: A review and synthesis。International Journal of Public Opinion Research，5(2)，167-184。  new window
27.Reid, Scott A.、Hogg, Michael A.(2005)。A Self-categorization Explanation for the Third-person Effect。Human Communication Research，31(1)，129-161。  new window
28.Park, H. S.、Salmon, C. T.(2005)。A Test of the Third-person Effect in Public Relations: Application of Social Comparison Theory。Journalism & Mass Communication Quarterly，82(1)，25-43。  new window
29.Kibby, M. D.(2005)。Email Forwardables: Folklore in the Age of the Internet。New Media & Society，7(6)，770-790。  new window
30.Brown, J. D.(1986)。Evaluations of Self and Others: Self-enhancement Biases in Social Judgments。Social Cognition，4(4)，353-376。  new window
31.White, Candace、Scheb, John M., II(2000)。Impact of Media Messages about the Internet: Internet Anxiety as a Factor in the Adoption Process in the USA。New Media & Society，2(2)，181-194。  new window
32.White, H. A.、Dillon, J. F.(2000)。Knowledge about Others' Reaction to a Public Service Announcement: The Impact on Self Persuasion and Third-person Perception。Journalism and Mass Communication Quarterly，77(4)，788-803。  new window
33.Ron, E.(1998)。Lobbying Online。Campaigns & Elections，19(4)，8-8。  new window
34.Duck, Julie M.、Hogg, Michael A.、Terry, Deborah J.(1995)。Me, Us and Them: Political Identification and the Third-person Effect in the 1993 Australian Federal Election。European Journal of Social Psychology，25(2)，195-215。  new window
35.Wu, W.、Koo, S. H.(2001)。Perceived Effects of Sexually Explicit Internet Content: The Third-person Effect in Singapore。Journalism and Mass Communication Quarterly，78(2)，260-274。  new window
36.Glynn, C. J.、Ostman, R. E.(1998)。Public Opinion。Journalism Quarterly，65，299-306。  new window
37.Dorsey, Matt、Green, Ben(1997)。Spinning the Web - How Campaigns Will Use the World Wide Web in 1998 and Beyond。Campaigns & Elections，18(8)，62-62。  new window
38.Vallone, Robert P.、Ross, Lee、Lepper, Mark R.(1985)。The Hostile Media Phenomenon: Biased Perceptions and Perceptions of Media Bias in Coverage of the Beirut Massacre。Journal of Personality and Social Psychology，49(3)，577-588。  new window
39.Rucinski, Dianne、Salmon, Charles T.(1990)。The 'Other' as the Vulnerable Voter: A Study of the Third-person Effect in the 1998 U.S. Presidential Campaign。International Journal of Public Opinion Research，2(4)，345-366。  new window
40.Peiser, Wolfram、Peter, Jochen(2000)。Third-person Perception of Television-viewing Behavior。Journal of Communication，50(1)，25-45。  new window
41.Lambe, Jennifer L.、McLeod, Douglas M.(2005)。Understanding Third-person Perception Processes: Predicting Perceived Impact on Self and Others for Multiple。Journal of Communication，55(2)，227-291。  new window
42.Douglas, Karen M.、Sutton, Robbie M.(2004)。Right about Others, Wrong about Ourselves? Actual and Perceived Self-other Differences in Resistance to Persuasion。British Journal of Social Psychology，43(4)，585-603。  new window
會議論文
1.胡幼偉(1997)。選舉新聞的第三者效果。  延伸查詢new window
2.傅仰止(2000)。電子郵件聯繫的抽樣方法比較：網際網路調查與個人網路抽樣。第三屆「調查研究方法與應用」學術研討會，3-25。  延伸查詢new window
3.洪雅慧、張恩光(2000)。候選人網站之使用人口結構與其使用動機研究：以公元2000年總統大選為例。第三屆媒介與環境研討會。  延伸查詢new window
4.吳統雄(2000)。調查知識管理：研究方法與資訊系統。0。  延伸查詢new window
5.胡幼偉、蔡炯青、謝佳珍(2000)。選舉民調：誰在意？誰相信？影響誰？。0。  延伸查詢new window
6.羅文輝、牛隆光(200206)。自尊、第三人效果與支持限制媒介。2002中華傳播學會研討會。台北市。  延伸查詢new window
7.Golan, G.、Banning, S.、Lundy, L.(2005)。Likelihood to Vote, Candidates Choices and the Third-person Effect: Behavioral Implications of Political Advertising。0。  new window
學位論文
1.陳潔寧(2004)。支持監督犯罪新聞報導研究：傷害性影響與第三人效果之作用---以政策制定者以及執法人員為例(碩士論文)。輔仁大學。  延伸查詢new window
2.劉莉秋(2002)。散佈電子郵件謠言因素研究--以電腦中介人際互動觀點分析(碩士論文)。國立中正大學，嘉義市。  延伸查詢new window
3.李惠晴(2001)。電子郵件使用者的轉寄行為研究(碩士論文)。淡江大學。  延伸查詢new window
4.洪憶華(1996)。Affect, Perceptual Bias and Public Support for Regulation of Negative Political Advertising in the 1996 Taiwan Presidential Election(博士論文)。University of Wisconsin-Madison, USA。  new window
圖書
1.胡幼偉(1998)。傳播訊息的第三者效果：理論探源與實證研究。臺北市：五南。new window  延伸查詢new window
2.胡佛(1998)。政治參與與選舉行為--政治學的科學探究。臺北：三民書局股份有限公司。  延伸查詢new window
3.巫宗融、Kahin, Brain、Nesson, Charles(1999)。數位法律：網際網路的管轄與立法、規範與保護。台北：遠流出版社。  延伸查詢new window
4.邱花妹(2005)。轉化毀滅性力量為進步的動力。焦土之春－2004備忘錄。臺北市。  延伸查詢new window
圖書論文
1.王旭(1996)。民意調查的效果與反效果--選舉期間民意調查報導在民眾心目中的觀感及其潛在影響。民意調查：一九九六年總統選舉預測。臺北：華泰。  延伸查詢new window
 
 
 
 
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