「預期媒體影響的影響力」之反制反動員效果：第三人效果與選舉行為_

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題名：	「預期媒體影響的影響力」之反制反動員效果：第三人效果與選舉行為
書刊名：	中華傳播學刊
作者：	林素真／馬立君
作者(外文)：	Lin, Sue-jen／Ma, Li-chun
出版日期：	2014
卷期：	26
頁次：	頁177-221
主題關鍵詞：	反動員效果；政治冷漠感；政治效能感；第三人效果；憤世嫉俗；Demobilization effect；Political apathy；Political efficacy；Thirdperson effect；Cynicism
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:2 共同引用:63 點閱:33

本研究以2011 年邱毅、陳致中的「世紀辯論會」為例，探討反動員及第三人效果對選民的影響。以多層集群方式募集的701 位年輕選民，在隨機分派方式下，分別觀看「世紀辯論會」或控制影片。分析結果顯示，「世紀辯論會」會導致選民對政治不信任、對政治漠不關心及政治效能感的低落，進而降低其投票意願，並使其評估「世紀辯論會」對其他選民的影響大於對自己的影響，此反動員及第三人效果同時會影響選民規範媒體的意願及其選舉行為。

以文找文

This study investigated the demobilizing and third-person effects of the 2011 Debate of the Century between Chou and Chen on the intention of young voters to censor media and their willingness to vote. Participants (n = 701) were randomly assigned to either the experimental group to watch the Debate of the Century or the control group to watch a control film. The videos were equal in length. Results of statistical analysis indicate that the Debate of the Century tended to induce voter distrust, political apathy, and low political efficacy, thereby reducing voters’ willingness to vote. Additionally, the participants perceived that the impact of the Debate of the Century was greater on other voters than on themselves. The demobilizing and third-person effects not only influence the intention of voters to censor media but also their voting behavior.

以文找文

期刊論文
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3.	王健壯(20111211)。一場鬧劇的意外收穫。延伸查詢
4.	胡宗鳳(20111213)。爆料天王PK 復仇王子邱毅陳致中今晚辯論。延伸查詢
5.	胡宗鳳，陳宏瑞(20111214)。毅、中各表吃重鹹　觀眾滿場看笑話。延伸查詢
6.	陳敏如(20111214)。陳致中PK 邱毅　辯論談妮可假髮，https://zh-tw.facebook.com/ttvweb/posts/206937546054970， 2011/12/14。延伸查詢
7.	曾懿晴，歐陽良盈，徐如宜(20111214)。撕髮迫害　笑果十足。延伸查詢

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