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題名：反毒影片之第一人效果
書刊名：廣播與電視
作者：林素真 引用關係
作者(外文)：Lin, Sue-jen
出版日期：2009
卷期：31
頁次：頁23-53
主題關鍵詞：反毒影片；訊息感官刺激值；訊息感官刺激追求值；第一人效果；第三人效果；Anti-drug films；Perceived message sensational value；Sensational-seeking value；First-person effect；Third-person effect
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:38
  • 點閱點閱:30
本研究以行政院衛生署藥品管制管理局所製作的反毒宣導短片，檢測第一人效果是否會因觀眾的特性 (藥物使用及感官刺激追求程度) 及訊息特性 (反毒影片所乘載的訊息感官刺激值) 的不同而有差異，並探討第一人效果對反毒相關的認知、態度及行為及對未來類似影片製作之支持度的影響。 本研究驗證第一人效果認知的存在，且會因訊息受眾的藥物使用情形、其對訊息感官刺激追求的程度及反毒影片所乘載的訊息感官刺激值的不同而有差異。第一人效果認知愈大，愈能激發閱聽人思索與反毒有關的議題、愈喜歡反毒影片、愈堅定其反毒決心及愈支持未來類似反毒影片的製作及宣傳。
Using the first- and third-person effect hypotheses, this study investigated viewers’ perceptions of the effects of anti-drug films on self and others and the perceptions’ relationship to the support for the production of the films and anti-drug attitudes and behaviors. Message desirability was determined by viewers’ drug use status, their message sensational seeking personality, and sensational values of the films. 250 participants were randomly assigned to watch films with either high or low sensational values. The results indicated that those who watched films with high sensational values were more likely to make first-person judgments, while viewers of low sensational values films made third-person judgments. Viewers with low-sensational seeking personality reported greater effects of anti-drug films on themselves than did viewers with high-sensational seeking personality. In addition to message features and audience’s personality, viewers’ drug-using behavior also influenced perceived message effects. The first-person perception level of drug non-users was significantly higher than that of drug-users. A significant relationship existed between supporting the production of anti-drug films and first-person perception level. The first-person effect was also positively associated with the likelihood to generate favorable attitudes toward anti-drug films and oppose drug use, which expands first-person behavioral domains beyond the issue of support.
期刊論文
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會議論文
1.胡幼偉(1997)。選舉新聞的第三者效果。  延伸查詢new window
2.Choi, Y.、Leshner, G.(2003)。Who Are the “Other”? Third-person Effects of Idealized Body Image in Magazine Advertising。Kansas City, Missouri。  new window
3.Lee, C.、Yang, S.(1996)。Third-person perception and support for censorship of sexually explicit visual content: A Korean case。Anaheim, CA。  new window
研究報告
1.周碧瑟(1999)。台灣地區在校青少年藥物使用流行病學調查研究 (計畫編號：DOH88-TD-1064)。  延伸查詢new window
2.顏正芳(2006)。特殊青少年物質使用與藥物濫用之盛行率及危險因子之調查研究。台北。  延伸查詢new window
學位論文
1.林秀霞(1994)。台北市國民中學學生之藥物濫用知識、態度及行為調查研究。國立台灣師範大學。  延伸查詢new window
圖書
1.Donohew, Lewis(1990)。Public health campaigns: Individual message strategies and a model。Communication and health: Systems and application。Hillsdale, NJ：Erlbaum。  new window
2.Zuckerman, Marvin(1979)。Sensation Seeking: Beyond the Optimal Level of Arousal。Lawrence Erlbaum Associates。  new window
3.Heider, Fritz(1958)。The Psychology of Interpersonal Relations。John Wiley & Sons, Inc.。  new window
4.Donohew, L.(1988)。Effects of drug abuse message styles: Final report。MD, Rockville：Institute on Drug Abuse。  new window
5.Zuckerman, M.(1988)。Behavior and biology: Research on sensation seeking and reactions to the media。Communication, Social Cognition, and Affect。NJ。  new window
 
 
 
 
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