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題名:不同旅遊意象遊客之旅遊體驗與忠誠度影響關係之研究--以華山咖啡為例
書刊名:生物與休閒事業研究
作者:沈進成 引用關係廖若岑
作者(外文):Shen, Ching-chengLiao, Jo-tsen
出版日期:2005
卷期:3:1
頁次:頁43-56
主題關鍵詞:體驗行銷旅遊意象忠誠度Experiential marketingTourism imageLoyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(8) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:51
  • 點閱點閱:71
期刊論文
1.Reynolds, F. D.、Darden, W. R.、Martin, W.(1974)。Developing an image the store-loyal customer。Journal of Retailing,50(4),73-84。  new window
2.Westover, T. N.(1986)。Park Use and Perception: Gender Differences。Journal of Park and Recreation Administration,4(2),1-8。  new window
3.Ross, Glenn F.(1993)。Ideal and actual images of backpacker visitors to northern Australia。Journal of Travel Research,32(2),54-57。  new window
4.Fakeye, P. C.、Crompton, J. L.(1991)。Images differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley。Journal of Travel Research,30(2),10-16。  new window
5.Backman, S. J.、Veldkamp, C.(1995)。Examination of Relationship Between Service Quality and User Loyalty。Journal of Park and Recreation Administration,13(2),29-41。  new window
6.Court, B.、Lupton, R. A.(1997)。Customer portfolio development: modeling destination adopters, inactives, and rejecters。Journal of Travel Research,36(1),35-43。  new window
7.Milman, Ady、Pizam, Abraham(1995)。The role of awareness and familiarity with a destination: The central Florida case。Journal of Travel Research,33(3),21-27。  new window
8.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management,22(6),607-616。  new window
9.Stum, David L.、Thiry, Alain(1991)。Building Customer Loyalty。Training and Development Journal,45(4),34-36。  new window
10.侯錦雄、林宗賢(19960300)。日月潭風景區目標市場定位策略中之旅遊意象度量探討。戶外遊憩研究,9(1),57-77。new window  延伸查詢new window
11.Kozak, Metin(2001)。Repeaters' Behavior at two Distinct Destinations。Annals of Tourism Research,28(3),784-807。  new window
12.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect。Harvard Business Review,73(6),88-99。  new window
13.Otto, Julie E.、Ritchie, J. R. Brent(1996)。The service experience in Tourism。Tourism Management,17(3),165-174。  new window
14.Dichter, Ernest(1985)。What's in an Image?。Journal of Consumer Marketing,2(1),75-81。  new window
15.Woodside, Arch G.、Lysonski, Steven(1989)。A general model of traveler destination choice。Journal of Travel Research,27(4),8-14。  new window
16.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
17.Leisen, Birgit(2001)。Image segmentation: The case of a tourism destination。Journal of Services Marketing,15(1),49-66。  new window
18.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。  new window
19.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review,76(4),97-105。  new window
學位論文
1.吳來靜(2003)。以體驗行銷觀點探討消費者對氣氛之體驗及構成線索(碩士論文)。國立嘉義大學。  延伸查詢new window
2.袁薏樺(2003)。體驗行銷、體驗價值與顧客滿意關係之研究(碩士論文)。國立臺北科技大學。  延伸查詢new window
3.陳育慧(2002)。體驗行銷之探索性研究--統一星巴克個案研究(碩士論文)。中國文化大學。  延伸查詢new window
圖書
1.Grant, J.(1999)。The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21th Century。London:Orion Business。  new window
2.Gunn, C. A.(1972)。Vacationscape: Designing Tourist Regions。Taylor and Francis。  new window
3.Pine, B. Joseph II、Gilmore, James H.、夏業良、魯煒(2003)。體驗經濟時代。台北:經濟新潮社。  延伸查詢new window
4.Schmitt, Bernd H.、梁曉鶯、王育英(2000)。體驗行銷。經典傳訊文化。  延伸查詢new window
5.Abbott, Lawrence(1995)。Quality and Competition: An Essay in Economic Theory。Columbia University Press。  new window
 
 
 
 
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