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題名:體驗行銷、體驗價值、顧客滿意與行為意圖關係之研究:以自行車休閒運動為例
書刊名:臺灣體育運動管理學報
作者:葉允棋 引用關係陳美燕 引用關係
作者(外文):Yeh, Yun-ciChen, Mei-yen
出版日期:2007
卷期:5
頁次:頁331-364
主題關鍵詞:體驗行銷自行車休閒運動線性結構方程BicycleExperiential marketingStructural equation modeling
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(20) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:20
  • 共同引用共同引用:0
  • 點閱點閱:68
期刊論文
1.范碧珍(2001)。體驗式消費時代來臨。突破雜誌,187,26-30。  延伸查詢new window
2.Bagozzi, J. B.、Yi, Y.(1988)。On the Use of Structrual Equation Model in Experimental Designs。Journal of Marketing Research,26,271-284。  new window
3.Hyodo, T.、Suzuki, N.、Takahashi, K.(2000)。Modeling of bicycle route and destination choice behavior for bicycle road network plan。Transportation Research Record,17(5),70-76。  new window
4.Oliver, R. L.(1993)。A Conceptual Model of Service Quality and Service Satisfaction: Compatible Goals, Different Concept。Advances in Services Marketing and Management,2,73-85。  new window
5.Zeithaml, V. A.、Berry, L. L.、Parasuraman, A.(1996)。The Behavioral Consequence of Service Quality。Journal of Marketing,60,31-46。  new window
6.Woodruff, R. B.、Clemons, D. S.、Schumann, D. W.、Gardial, S. F.、Emest, R. C.、Jenkins, R. L.(1983)。Modeling Consumer Satisfaction Processes Using Experience-Based Norms。Journal of Marketing Research,20(3),296-304。  new window
7.廖晉迪(20001000)。自行車起源與演進過程。自行車工業,26,47-54。  延伸查詢new window
8.Swan, John E.、Combs, Linda Jones(1976)。Product Performance and Consumer-Satisfaction-a New Concept。Journal of Marketing,40(2),25-30。  new window
9.Albrecht, K.(1994)。Customer value。Executive excellence,11(9),14-15。  new window
10.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing,77(1),39-56。  new window
11.Szymanski, David M.、Henard, David H.(2001)。Customer Satisfaction: A Meta-analysis of the Empirical Evidence。Journal of the Academy of Marketing Science,29(1),16-35。  new window
12.Addis, Michela、Holbrook, Morris B.(2001)。On the Conceptual Link between Mass Customisation and Experience Consumption: An Explosion of Subjectivity。Journal of Consumer Behaviour,1(1),50-66。  new window
13.Day, Ralph L.(1977)。Extending the concept of consumer satisfaction。Advances in Consumer Research,4(1),149-154。  new window
14.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
學位論文
1.洪勝鴻(2004)。體驗行銷及關係行銷對顧客價值及顧客滿意影響之研究(碩士論文)。國立高雄應用科技大學。  延伸查詢new window
2.邱㴒媞(2003)。體驗行銷模式與其遊客行為之實證研究(碩士論文)。中國文化大學。  延伸查詢new window
3.袁薏樺(2003)。體驗行銷、體驗價值與顧客滿意關係之研究(碩士論文)。國立臺北科技大學。  延伸查詢new window
4.廖明豊(2003)。東豐自行車綠廊之遊憩吸引力、服務品質與遊客滿意度及忠誠度之研究(碩士論文)。南華大學。  延伸查詢new window
5.王世澤(2003)。體驗行銷:模型發展與實務驗證(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.行政院體育委員會(2001)。台灣地區民眾運動休閒設施需求研究。臺北:體育委員會。  延伸查詢new window
2.行政院體育委員會(2001)。台灣地區自行車道系統規劃與設置。臺北:體育委員會。  延伸查詢new window
3.邱皓政(2004)。結構方程模式:LISREL的理論、技術與應用。臺北:雙葉書廊有限公司。  延伸查詢new window
4.Kotler, Philip(1996)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
5.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
6.Schmitt, Bemd H.(1999)。Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands。Free Press。  new window
 
 
 
 
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