According to GVM accreditation for the-tenth services in 2006, STARBUCKS got 81.13 points, and it wined the best one for al1 chain stores. No doubt this is a big honor for STARBUCKS which has founded for eight years and has 168 retail stores now. STARBUCKS is facing the challenges of al1 the competitors and attempts to increase the number of customers, it must keep it mind that the winner is not always winner. Except continue to maintain the belief “experiential marketing”, it should put more focus on the basis of services, and should try to read the thoughts of the consumers to set up the customers’ loyalties.. This research adopts Schmitt(1991) examines the Experiential Marketing theory, to study Starbucks’ consumer, using 2’D quality model to classify quality. The results of research found 6 items are must-be quality, 9 items are one-dimensional quality , only 7items are attractive quality and 8 items are indifferent quality. None is reverse Quality.