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題名:廣告訊息之理解與說服效果:捷思式-系統式訊息處理觀點
書刊名:管理學報
作者:凌儀玲 引用關係劉宜芬 引用關係
作者(外文):Ling, I-lingLiu, Yi-fen
出版日期:2008
卷期:25:5
頁次:頁487-503
主題關鍵詞:來源可信度視覺化捷思式-系統式訊息處理理解方法目的鏈Source credibilityVisualizationHeuristic-systematic modelComprehensionMean-end chain
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(9) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:9
  • 共同引用共同引用:7
  • 點閱點閱:220
期刊論文
1.Liu, Matthew Tingchi、Huang, Yu‐Ying、Minghua, Jiang(2007)。Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China。Journal of Consumer Marketing,24(6),358-365。  new window
2.Stephens, N.、Faranda, W. T.(1993)。Using employees as advertising spokespersons。Journal of Services marketing,7(2),36-46。  new window
3.Meyers-Levy, J.、Maheswaran, D.(2004)。Exploring message framing outcomes when systematic, heuristic or both types of processing occur。Journal of Consumer Psychology,14(1/2),159-167。  new window
4.Goldsmith, R. E.、Lafferty, B. A.、Newell, S. J.(2000)。The impact of corporate credibility and celebrity credibility of consumer reactions to advertisements and brands。Journal of Advertising,29(3),43-54。  new window
5.Sternthal, Brian、Dholakia, Ruby、Leavitt, Clark(1978)。The Persuasive Effect of Source Credibility: Tests of Cognitive Response。Journal of Consumer Research,4(4),252-260。  new window
6.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
7.Chaiken, Shelly、Eagly, Alice H.(1983)。Communication modality as a determinant of persuasion: The role of communicator salience。Journal of Personality and Social Psychology,45(2),241-256。  new window
8.Atkin, Charles、Block, Martin(1983)。Effectiveness of Celebrity Endorsers。Journal of Advertising Research,23(1),57-61。  new window
9.Friedman, Hershey H.、Friedman, Linda(1979)。Endorser Effectiveness by Product Type。Journal of Advertising Research,19(5),63-71。  new window
10.Gutman, J.(1982)。A Means-End Chain Model Based on Consumer Categorization Process。Journal of Marketing,46(2),60-72。  new window
11.Edell, Julie A.、Staelin, Richard(1983)。The Information Processing of Pictures in Print Advertisements。Journal of Consumer Research,10(1),45-61。  new window
12.Petrova, P. K.、Cialdini, R. B.(2005)。Fluency of consumption imagery and the backfire effects of imagery appeals。Journal of Consumer Research,32(3),442-452。  new window
13.Chaiken, Shelly(1980)。Heuristic versus Systematic Information Processing and the Use of Source versus Message Cues in Persuasion。Journal of Personality and Social Psychology,39(5),752-766。  new window
14.Chaiken, Shelly、Maheswaran, Durairaj(1994)。Heuristic Processing Can Bias Systematic Processing: Effects of Source Credibility, Argument Ambiguity, and Task Importance on Attitude Judgment。Journal of Personality and Social Psychology,66(3),460-473。  new window
15.Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing,25(6),59-62。  new window
16.Petty, Richard E.、Cacioppo, John T.(1984)。Source Factors and the Elaboration Likelihood Model of Persuasion。Advances in Consumer Research,11(1),668-672。  new window
17.Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。  new window
18.Meyers-Levy, Joan、Malaviya, Prashant(1999)。Consumers' processing of persuasive advertisements: An integrative framework of persuasion theories。Journal of Marketing,63(4 suppl 1),45-60。  new window
19.Thompson, Debora V.、Hamilton, Rebecca W.(2006)。The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising。Journal of Consumer Research,32(4),530-540。  new window
20.楊朝明、林品章(20070300)。隱喻修辭的視覺圖像與標題對廣告效果的影響。設計學報,12(1),19-35。new window  延伸查詢new window
21.Childers, Terry L.、Houston, Michael J.(1984)。Conditions for a Picture Superiority Effect on Consumer Memory。Journal of Consumer Research,11(2),643-655。  new window
22.Miniard, Paul W.、Bhatla, Sunil、Lord, Kenneth R.、Dickson, Peter R.、Unnava, H. R.(1991)。Picture-based Persuasion Processes and the Moderating Role of Involvement。Journal of Consumer Research,18(1),92-107。  new window
23.Mitchell, Andrew A.(1986)。The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude toward the Advertisement。Journal of Consumer Research,13(1),12-24。  new window
24.Berry, L. L.、Clark, T.、Berry, Leonard L.、Clark, Terry(1986)。Four Ways to Make Services More Tangible。Business,36(4),53-54。  new window
25.Swasy, John L.、Rethans, Arno J.(1986)。Knowledge Effect on Curiosity and New Product Advertising。Journal of Advertising,15(4),28-34。  new window
26.Zuckerman, Adam、Chaiken, Shelly(1998)。A Heuristic-systematic Processing Analysis of the Effectiveness of Product Warning Labels。Psychology & Marketing,15(7),621-642。  new window
27.Ratneshwar, R.、Chaiken, Shelly(1991)。Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues。Journal of Consumer Behavior,18(1),52-62。  new window
28.Friedman, Hershey H.、Friedman, Isaac C.(1976)。Whom Do Students Trust?。Journal of Communication,26(1),48-49。  new window
29.Forehand, Mark R.、Perkins, Andrew(2005)。Implicit Assimilation and Explicit Contrast: A Set/Reset Model of Response to Celebrity Voice-overs。Journal of Consumer Research,32(3),435-441。  new window
30.Forehand, Mark R.、Gastil, John、Smith, Mark A.(2004)。Endorsements as Voting Cues: Heuristic and Systematic Processing in Initiative Elections。Journal of Applied Social Psychology,34(11),2215-2231。  new window
31.Appiah, Osei(2007)。The Effectiveness of "Typical-user" Testimonial Advertisements on Black and White Browsers' Evaluations of Products on Commercial Websites: Do They Really Work?。Journal of Advertising Research,47(1),254-268。  new window
32.Chen, Serena、Shechter, David、Chaiken, Shelly(1996)。Getting at the Truth or Getting Along: Accuracy-versus Impression-motivated Heuristic and Systematic Processing。Journal of Personality and Social Psychology,71(2),262-275。  new window
學位論文
1.林建瑋(2004)。廣告代言人、事實訊息線索與知識結構對廣告訊息理解效果之影響(碩士論文)。國立嘉義大學。  延伸查詢new window
圖書
1.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
2.Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。  new window
圖書論文
1.Chaiken, S.、Liberman, A.、Eagly, A. H.(1989)。Heuristic and systematic information processing within and beyond the persuasion context。Unintended thought。New York, NY:Guilford Press。  new window
 
 
 
 
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