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M.(1980)。Polls in the Media: Content, Credibility, and Consequences。Public Opinion Quarterly,44,495-513。 | 2. | 丁庭宇、周愫嫻、劉淑玲(1986)。電話民意調查的可能性--以大台北地區公車問題民意調查為例。民意學術專刊,1986(夏季號),29-40。 延伸查詢 | 3. | 李瞻(1971)。我國電視節目內容之統計分析。報學,4(6),2-15。 延伸查詢 | 4. | 張菁菁(1987)。國內報導民意測驗的初探。民意月刊,1987(秋季號),50-60。 延伸查詢 | 5. | 隋杜卿(1986)。『戶內隨機抽樣』技術的運用。民意學術專刊,1986(秋季號),82-98。 延伸查詢 | 6. | 鄭行泉(1984)。我國民意測驗溯源。報學,7(2),82-88。 延伸查詢 | 7. | 樂羽(1986)。我們站在民意測驗的分水嶺上。聯合月刊,61,40-41。 延伸查詢 | 8. | 羅文輝(19890400)。解嚴前後報紙社論之分析。新聞學研究,41,9-24。 延伸查詢 | 9. | Bishop, George F.、Oldendick, Robert W.、Tuchfarber, Alfred J.、Bennett, Stephen E.(1980)。Pseudo-opinion on Public Affairs。Public Opinion Quarterly,44(2),198-209。 | 10. | Bowers, Thomas A.(1976)。Precision Journalism in North Carolina in the 1800s。Journalism Quarterly,54(4),738-740。 | 11. | Colombotos, J.(1969)。Personal Versus Telephone Interviews: Effects on Responses。Public Health Reports,84,113-782。 | 12. | Crespi, Irving(1980)。Polls as Journalism。Public Opinion Quarterly,44(4),462-472。 | 13. | Memers, David P.(1988)。Commentary: A Qualitative Analysis of Newspaper Polls。Newspaper Research Journal,9(3),105-114。 | 14. | Dillman, Don A.、Christenson, James A.、Carpenter, Edwin H.、Brooks, Ralph M.(1974)。Increasing Mail Questionnaire Response: A Four-State Comparison。American Sociological Review,39,744-756。 | 15. | Elisabeth, Noelle-Neumann(1980)。The Public Opinion Research Correspondent。Public Opinion Quarterly,44(4),585-597。 | 16. | Hackett, Robert A.(1985)。A Hierarchy of Access: Aspects of Source Bias in Canadian TV News。Journalism Quarterly,62(2),256-265。 | 17. | Hagen, Dan E.、Collier, Charlotte M.(1983)。Must Respondent Selection Procedures for Telephone Surveys be Invasive?。Public Opinion Quarterly,47(4),547-556。 | 18. | Kegeles, Stephen S.、Fink, Clinton F.、Kirscht, John P.(1969)。Interviewing a National Sample by Long-Distance Telephone。Public Opinion Quarterly,33,412-419。 | 19. | Kish, Leslie(1949)。A Procedure for Objective Respondent Selection Within the Household。Journal of the American Statistical Association,44(247),380-387。 | 20. | Lacy, Stephen、Bernstein, James M.(1988)。Daily Newspaper Content's Relationship to Publication Cycle and Circulation Size。Newspaper Research Journal,9(3),49-57。 | 21. | McCombs, Maxwell E.、Cole, Richard R.、Stevenson, Robert L.、Shaw, Donald L.(1981)。Precision Journalism: An Emerging Theory and Technique of News Reporting。Gazette,27(1),21-34。 | 22. | Miller, Mark M.、Hurd, Robert(1982)。Conformity to AAPOR Standards in Newspaper Reporting of Public Opinion Polls。Public Opinion Quarterly,46(2),243-249。 | 23. | Mosier, Nancy R.、Ahlgren, Andrew(1981)。Precision Journalism。Journalism Quarterly,58(3),375-381。 | 24. | Murphy, James E.(1974)。The New Journalism: A Critical Perspective。Journalism Monographs,34。 | 25. | Nam, Sunwoo(1971)。Editorials as an Indicator of Press Freedom in Three Asian Countries。Journalism Quarterly,48(4),730-740。 | 26. | Noelle-Neumann, Elisabeth(1980)。The Public Opinion Research Correspondent。Public Opinion Quarterly,44(4),585-597。 | 27. | Rippey, John N.(1980)。Use of Polls as Reporting Tool。Journalism Quarterly,57(4),642-646。 | 28. | Rogers, Theresa F.(1976)。Interviews by Telephone and In Person: Quality of Responses and Field Performance。Public Opinion Quarterly,40,51-65。 | 29. | Ryan, Michael(1979)。Reports, Inferences and Judgments in News Coverage of Social Issue。Journalism Quarterly,56(3),497-503。 | 30. | Ryan, Michael(1980)。Journalism Education at the Master's Level。Journalism Monographs,66。 | 31. | Salmon, Charles T.、Nichols, John S.(1983)。The Next-Birthday Method of Respondent Selection。Public Opinion Quarterly,47(2),270-276。 | 32. | Schwengels, M.、Lemert, J. B.(1986)。Fair Warning: A Comparison of Police and Newspaper Report of Rape。Newspaper Research Journal,7(3),35-42。 | 33. | Smith, Robert R.(1979)。Mythic Elements in TV News。Journal of Communication,1979(Winter),75-82。 | 34. | Vigderhous, Gideon(1981)。Scheduling Phone Interviews: A Study of Seasonal Patterns。Public Opinion Quarterly,45,250-259。 | 35. | Waksberg, Joseph(1978)。Sampling Methods for Random Digit Dialing。Journal of the American Statistical Association,73,40-46。 | 36. | Weaver, David H.、McCombs, Maxwell E.(1980)。Journalism and Social Science: A New Relationship?。Public Opinion Quarterly,44(4),477-93。 | 37. | Wiebe, Gerhart D.(1967)。The New York Times and Public Opinion Research: A Criticism。Journalism Quarterly,44(4),654-658。 | 38. | Wiseman, Frederick、McDonald, Phillip(1979)。Noncontact and Refusal Rates in Consumer Telephone Surveys。Journal of Marketing Research,16,478-484。 | 39. | 羅文輝、鍾蔚文(19880200)。家庭傳播形態在兒童對電視廣告的認知、態度及行為上所扮演的角色。新聞學研究,40,111-139。 延伸查詢 | 研究報告1. | 鄭瑞城、羅文輝(1988)。電視新聞消息來源人物之背景與呈現方式之研究。台北:行政院國科會科資中心。 延伸查詢 | 2. | 羅文輝、鍾蔚文(1988)。兒童對電視廣告瞭解、認知及相信程度研究。 延伸查詢 | 3. | Ismach, Arnold H.(1979)。Precision Journalism: Coming of Age。 | 4. | 羅文輝(1988)。台灣地區民眾對電影院放映國歌片之意見研究。 延伸查詢 | 學位論文1. | 邱源寶(1989)。精確新聞報導之研究(碩士論文)。國立政治大學。 延伸查詢 | 2. | Lo, Ven-hwei(1985)。Scientific Method as a Journalistic Tool: A Q Methodological Study(博士論文)。University of Missouri。 | 圖書1. | 王洪鈞(1955)。新聞採訪學。台北:商務。 延伸查詢 | 2. | 楊孝濚(1978)。傳播研究方法總論。台北:三民。 延伸查詢 | 3. | 蘇蘅(1986)。傳播研究調查法。台北:三民。 延伸查詢 | 4. | Adorno, T. W.、Frenkel-Brunswick, E.、Levinson, D. J.、Sanford, R. N.(1950)。The Authoritarian Personality。New York:Harper & Row。 | 5. | Associated Press Managing Editors(1975)。Watching the Polls。APME。 | 6. | Babbie, Earl R.(1986)。The Practice of Social Research。Belmont, CA:Wadsworth。 | 7. | Backstrom, Charles H.、Hursh, Gerald D.(1963)。Survey Research。Northwestern University Press。 | 8. | Baker, Therese L.(1988)。Doing Social Research。New York:McGraw-Hill。 | 9. | Beyer, William H.(1968)。Handbook of Tables for Probability and Statistics。Cleveland:The Chemical Rubber Company.。 | 10. | Bradburn, Norman M.、Sudman, Seymour(1988)。Polls and Surveys。London:Jossey-Bass Publishers。 | 11. | Brooks, Brian S.、Kennedy, George、Moen, Daryl R.、Ranly, Don(1980)。News Reporting and Writing。New York:St. Martin's Press。 | 12. | Campbell, D. T.、Stanley, J. C.(1963)。Experimental and quasi-exprimental design for research。Chicago:Rand McNally。 | 13. | Commission on Freesom of the Press(1947)。A Free and Responsible Press。Chicago:University of Chicago Press。 | 14. | Demers, David P.、Nichols, Suzanne(1987)。Precision Journalism: A Practical Guide。Newbury Park, CA:Sage。 | 15. | Dennis, Everette E.(1978)。The Media Society。Dubuque, Iowa:Wm C. Brown Company Publishers。 | 16. | Dennis, Everette E.、Rivers, William L.(1974)。Other Voices: The New Journalism in America。San Francisco:Canfield。 | 17. | Dillman, Don A.(1978)。Mail and Telephone Surveys: The Total Design Methods。New York:John Wiley。 | 18. | English, Earl、Hach, Clarence(1984)。Scholastic Journalism。Ames, Iowa:The Iowa State University Press.。 | 19. | Epstein, Edward J.(1975)。Between Fact and Fiction: The Problem of Journalism。New York:Vintage Books。 | 20. | Fensch, Thomas(1988)。The Sports Writing Handbook。London:Lawrence Erlbaum Associates。 | 21. | Ferman, Gerald S.、Levin, Jack(1975)。Social Science Research: A Handbook For Students。Cambridge, Mass:Schenkmann Company。 | 22. | Fink, Arlene、Kosecoff, Jacqueline(1985)。How to Conduct Surveys: A Step-by-Step Guide。Beverly Hill, CA:Sage。 | 23. | Frey, James H.(1983)。Survey Research by Telephone。Beverly Hills:Sage。 | 24. | Frey, James H.(1989)。Survey Research by Telephone。London:Sage。 | 25. | Gallup, George、Rae, Saul F.(1940)。The Pulse of Democracy。New York:Simon & Schuster。 | 26. | Hage, George、Dennis, Everette E.、Ismach Arnold H.、Hartgen Stephen(1983)。New Strategies for Public Affair Reporting。Englewood Cliffs, New Jersey:Prentice-Hall。 | 27. | Haskins, J.(1968)。How to Evaluate Mass Communication。Chicago:Advertising Research Foundation。 | 28. | Hoinville, Gerald、Jowell, Roger、Associates(1977)。Survey Research Practice。Hants, England:Gower Publishing。 | 29. | Holsti, Ole Rudolf(1969)。Content Analysis for the Social Sciences and Humanities。Reading, Mass.:Addison-Wesley。 | 30. | Institute for Social Research, Survey Research Center(1969)。Interviewer's Manual。Ann Arbor, Michigan:University of Michigan。 | 31. | Kerlinger, Fred N.(1973)。Foundation of Behavioral Research。New York:Holt, Rinehart and Winston。 | 32. | Kidder, Louise H.(1979)。Research Methods in Social Relations。New York:Holt, Rinehart and Winston。 | 33. | Kidder, Louise H.、Judd, C. M.(1986)。Research Methods in Social Relations。New York:Holt, Rinehart and Winston。 | 34. | Kish, Leslie(1965)。Survey Sampling。New York:John Wiley and Sons。 | 35. | Kraemer, H. C.(1988)。How Many Subjects?。Beverly Hills, CA:Sage。 | 36. | Lavrakas, Paul J.(1987)。Telephone Survey Methods: Sampling, Selection, and Supervision。Newbury Park, CA:Sage。 | 37. | MacDougall, Curtis D.(1938)。Interpretative Reporting。New York:Macmillan。 | 38. | Marx, Gary T.(1967)。Protest and Prejudice。New York:McGraw-Hill。 | 39. | McCombs, Maxwell E.、Shaw, Donald L.、Grey, David(1976)。Handbook of Reporting Methods。Boston:Houghton Mifflin。 | 40. | Metzler, Ken(1986)。Newsgathering。Englewood Cliffs, New Jersey。 | 41. | Meyer, Philip(1973)。Precision Journalism: A Reporter's Introduction to Social Science Methods。Bloomington:Indiana University Press。 | 42. | Moser, Claus、Kalton, Graham(1971)。Survey Methods in Social Investigation。London:Butler & Tanner Ltd。 | 43. | Nachmias, David、Nachmias, Chava(1981)。Research Methods in the Social Sciences。New York:St. Martin's Press。 | 44. | Naisbitt, John(1984)。Megatrends: ten new directions transforming our lives。New York:Warner Books。 | 45. | Neisser, Ulric(1976)。Cognition and Reality。San Francisco, CA:W. H. Freeman。 | 46. | Nie, Norman H.、Verba, Sidney、Petrocik, John R.(1976)。The Changing American Voter。Cambridge, MA:Harvard University Press。 | 47. | Roll, Charles W.、Cantrill, Albert H.(1972)。Polls: Their Use and Misuse in Politics。New York:Basic Books。 | 48. | Sandman, Peter M.、Rubin, David M.、Sachsman, David B.(1976)。Media: An Introductory Analysis of American Mass Communications。Englewood Cliffs, New Jersey:PrenticeHall。 | 49. | Scheaffer, Richard L.、Mendenhall, William、Ott, Lyman(1986)。Elementary Survey Sampling。Boston, Mass:PWS-KENT Publishing Company。 | 50. | Schudson, Michael(1978)。Discovering the News: A Social Histroy of American Newspapers。New York:Basic Books。 | 51. | Wimmer, Roger D.、Dominick, Joseph(1983)。Mass Media Research: An Introduction。Belmont, CA:Wadsworth。 | 52. | Gorsuch, R. L.(1974)。Factor analysis。Philadelphia, PA:W. B. Saunders Company。 | 53. | Sudman, Seymour(1976)。Applied Sampling。New York, NY:Academic Press。 | 54. | 王石番(1989)。傳播內容分析法:理論與實證。幼獅文化事業股份有限公司。 延伸查詢 | 55. | Neuman, W. Russell(1986)。The Paradox of Mass Politics: Knowledge and Opinion in the American Electorate。Harvard University Press。 | 56. | 楊國樞、文崇一、吳聰賢、李亦園(1978)。社會及行為科學研究法。東華書局。 延伸查詢 | 57. | 吳統雄(1984)。電話調查--理論與方法。聯經。 延伸查詢 | 58. | Krippendorff, Klaus H.(1980)。Content Analysis: An Introduction to its Methodology。Sage。 | 59. | Fishman, Mark(1980)。Manufacturing the News。University of Texas Press。 | 圖書論文1. | 楊孝濚(1978)。內容分析。社會及行為科學研究法。台北:東華。 延伸查詢 | 2. | 楊國樞(1978)。科學研究的基本概念。社會及行為研究法。台北:東華。 延伸查詢 | 3. | Conover, Pamela Johnston、Feldman, Stanley(1980)。Belief System in the American Electorate: An Alternative Approach。The Electorate Reconsidered。Beverly Hills, CA:Sage。 | 4. | Converse, Philip(1964)。The Nature of Belief Systems in Mass Publics。Ideology and Discontent。New York:Free Press。 | 5. | Converse, Philip(1970)。Attitudes and Nonattitudes: Continuation of a Dialogue。The Quantitative Analysis of Social Problem。MA:Addison Wesley。 | 6. | Crespi, Irving(1980)。The Case of Presidential Popularity。Polling on the Issues。Cabin John, MD:Seven Locks Press。 | 7. | Roper, Burn W.(1980)。The Impact of Journalism on Polling。Polling on the Issues。Cabin John. MD:Seven Locks Press。 | 8. | Schuman, H.、Presser, S.(1981)。Questions and Answers。Attitude Surveys: Experiments on Question Form, Wording and Context。New York:Academic。 | 9. | Singer, Eleanor、Endreny, Phyllis(1986)。The Reporting of Social Science Research in the Mass Media。Media, Audience, and Social Structure。Beverly Hills, CA:Sage。 | |