:::

詳目顯示

回上一頁
題名:「家」的夢想:解析房仲電視廣告中的家庭圖像與性別關係
書刊名:廣告學研究
作者:陳春富
作者(外文):Chen, Chun-fu
出版日期:2011
卷期:35
頁次:頁75-112
主題關鍵詞:家庭圖像性別關係意義型態迷思房仲廣告Familial imageGender relationshipIdeologyMythReal estate brokerage TV commercial
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:214
  • 點閱點閱:199
期刊論文
1.陳志賢、蕭蘋(20080700)。幸福家庭的房車 : 汽車廣告中所再現的理想家庭。新聞學研究,96,45-86。new window  延伸查詢new window
2.Hayward, G.(1975)。Home as an environmental and psychological concept。Landscape,20,2-9。  new window
3.謝博明(20060600)。臺灣家庭所得與住宅消費之分配與變動:1980-2000。住宅學報,15(1),59-78。new window  延伸查詢new window
4.Despres, C.(1991)。The meaning of home: Literature review and directions for future research and theoretical development。Journal of Architectural and Planning Research,8(2),96-115。  new window
5.徐振傑(20040100)。女性商品,男性代言電視廣告中的「新」男性形象與再現意涵。傳播與管理研究,3(2),133-159。new window  延伸查詢new window
6.Heintz, K. E.(1992)。Children's Favorite Television Families: A Descriptive Analysis of Role Interactions。Journal of Broadcasting and Electronic Media,36,443-451。  new window
7.Albada, K.(2000)。The Public and Private Dialogue about the American Family on Television。Journal of Communication,50(4),79-110。  new window
8.黃靖惠、盧宸緯(20041200)。誰說了算話?廣播電臺廣告呈現的兩性權力關係。視聽教育雙月刊,46(3)=273,18-35。  延伸查詢new window
9.Hartmann, Heidi I.(1981)。The Family as the Locus of Gender, Class and Political Struggle: The Example of Housework。Signs,6(3),366-394。  new window
10.Ruiz, S.、Sicilia, M.(2004)。The impact of cognitive and/or affective processing styles on consumer response to advertising appeals。Journal of Business Research,57(6),657-664。  new window
11.畢恆達(20001200)。從環境災害過程中探索家的意義:民生別墅與林肯大郡的個案分析。應用心理研究,8,57-82。new window  延伸查詢new window
12.劉慧雯(20020100)。Saussure符號學理論在廣告研究中的應用--文本意義研究的更弦易幟。新聞學研究,70,197-227。new window  延伸查詢new window
13.Weinstein, Maxine、Sun, Te-Hsiung、Chang, Ming-Cheng、Freedman, Ronald(1990)。Household Composition, Extended Kinship and Reproduction in Taiwan: 1965-1985。Population Studies,44(2),217-239。  new window
14.Gilly, M.(1988)。Sex roles in advertising: A comparison of television advertisements in Australia, Mexico and the United States。Journal of Marketing,52(4),75-85。  new window
15.畢恆達(20030300)。男性性別意識之形成。應用心理研究,17,51-84。new window  延伸查詢new window
16.周美伶、張金鶚(20050100)。購屋搜尋期間影響因素之研究。管理評論,24(1),133-150。new window  延伸查詢new window
17.Anglin, Paul M.(1997)。Determinants of Buyer Search in a Housing Market。Real Estate Economics,25(4),567-589。  new window
18.簡文吟、伊慶春(20011200)。臺灣家庭的動態發展--結構分裂與重組。人口學刊,23,1-47。new window  延伸查詢new window
19.吳瑾嫣(20001200)。女性遊民研究:家的另類意涵。應用心理研究,8,83-120。new window  延伸查詢new window
20.West, Candace、Zimmerman, Don H.(1987)。Doing gender。Gender & Society,1(2),125-151。  new window
21.Brines, Julie(1994)。Economic Dependency, Gender, and the Division of Labor at Home。American Journal of Sociology,100(3),652-688。  new window
22.林萬億(20020600)。臺灣的家庭變遷與家庭政策。臺大社會工作學刊,6,35+37-88。new window  延伸查詢new window
23.施慧玲(20070900)。民法親屬編之理想家庭圖像--從建構制度保障到寬容多元價值?。月旦民商法雜誌,17,19-38。  延伸查詢new window
24.甘惟中、許詩韻(2005)。借錢有理,消費無罪?解讀現金卡廣告中的消費文化意涵。廣告學研究,23,93-124。  延伸查詢new window
25.顧玉珍(1992)。解讀電視廣告中的女性意涵。當代,63,48-68。  延伸查詢new window
26.思緯(2009)。行銷幸福無往不利嗎?。動腦,397,105-106。  延伸查詢new window
27.孫迺翊(2006)。民法親屬編與社會法的交錯領域:一個教學構想的嘗試。台灣本土法學雜誌,89,87-104。  延伸查詢new window
28.陳怡樺(2002)。蠻牛論述:男人的命苦。傳播與管理研究,2(1),81-96。  延伸查詢new window
29.蕭百興(2001)。鄉關何在?全球在地化浪潮衝擊下歸家的奢靡實踐。應用心理研究,9,1-12。new window  延伸查詢new window
30.蕭蘋、張文嘉(2010)。相聚在金色拱門下:麥當勞電視廣告中的家庭形象分析 (1984-2003)。新聞學研究,102,1-34。new window  延伸查詢new window
31.Bowlby, S.、Gregory, S.、McKie, L.(1997)。'Doing home': Patriarchy, caring and space。Women's Studies International Forum,20(3),343-350。  new window
32.Dail, P.、Way, W.(1985)。What do parents observe about parenting from prime-time television?。Family Relations,34,491-499。  new window
33.Miceli, J.、Pancak, A.、Sirmans, F.(2000)。Restructuring agency relationships in the real estate brokerage industry: An economic analysis。Journal of Real Estate Research,20(1/2),31-47。  new window
34.Pollay, R. W.、Gallagher, K.(1990)。Advertising and cultural values: Reflection in the distorted mirror。International Journal of Advertising,9,359-372。  new window
35.Von-Broembsen, S. A. F. J.(1996)。The happy home myth: The female experience。American Journal of Psychoanalysis,56,289-318。  new window
36.Elliott, J.、Wootton, A. J.(1997)。Some ritual idioms of gender in British television advertising。The Sociological Review,45(3),437-452。  new window
37.Cronin, F. J.(1982)。The efficiency of housing search。Southern Economic Journal,48(4),1016-1030。  new window
38.Salant, S. W.(1991)。For sale by owner: When to use a broker and how to price the house。Journal of Real Estate Finance and Economics,4,157-173。  new window
39.Somerville, P.(1992)。Homelessness and the meaning of home: Rooflessness or rootlessness。International Journal of Urban and Regional Research,16(4),529-539。  new window
40.Tomas, A.、Dittmar, H.(1995)。The experience of homeless women: An exploration of housing histories and the meaning of home。Housing Studies,10(4),493-515。  new window
41.Press, A.、Strathman, T.(1994)。Work, family, and social class in television images of women: Primetime television and the construction of postfeminism。Women and Language,16,7-15。  new window
42.Skill, T.、Robinson, J. D.(1994)。Four decades of family on television: A demographic profile, 1950-1989。Journal of Broadcasting & Electronic Media,38,1950-1989。  new window
會議論文
1.蔡幸家、陳淑美(2005)。房屋仲介公司廣告策略分析--以全國性連鎖品牌為例212-240。  延伸查詢new window
學位論文
1.林銘皇(2005)。汽車電視廣告中汽車、家庭與性別角色之變遷:1985-2004(碩士論文)。國立交通大學,新竹市。  延伸查詢new window
2.呂信億(2008)。房仲產業之廣告訴求對消費者品牌選擇之影響--以品牌態度、品牌信任為中介變數。南台科技大學。  延伸查詢new window
3.翟鎮辰(2009)。論當代房屋仲介業的角色與功能。佛光大學。  延伸查詢new window
4.李淑嬪(2009)。買一間屋?還是一個家的想像?--澄清湖特定區住宅商品廣告文本之研究。高雄師範大學。  延伸查詢new window
圖書
1.Veblen, Thorstein Bunde(1953)。The Theory of the Leisure Class: An Economic Study of Institutions。  new window
2.Fiske, John、Hartley, John(1978)。Reading Television。London:Routledge。  new window
3.Pope, D.(1983)。The making of modern advertising。New York, NY:Basic Books。  new window
4.Taylor, E.(1989)。Prime Time Families。Berkeley, CA:University of California Press。  new window
5.Barthes, Roland、Lavers, Annette(1977)。Mythologies。New York:Hill and Wang Press。  new window
6.Kilbourne, Jean、Kilbourne, J.(1999)。Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising。New York, NY:Free Press。  new window
7.Goldman, Robert(1992)。Reading Ads Socially。London:Routledge。  new window
8.孫秀蕙、馮建三(1998)。廣告文化。臺北:揚智。new window  延伸查詢new window
9.Williamson, Judith(1978)。Decoding Advertisements。Decoding Advertisements。New York:Marion Boyars。  new window
10.Culler, Jonathan D.(1986)。Ferdinand de Saussure。Ferdinand de Saussure。Ithaca, NY:Cornell University Press。  new window
11.de Saussure, Ferdinand(1964)。Course in General Linguistics。London:McGraw-Hill。  new window
12.Connell, R. W.(2002)。Gender。Cambridge:Polity Press。  new window
13.Morgan, D. H. J.(1992)。Discovering men: Critical studies on men and masculinities。London, UK。  new window
14.Baudrillard, J.(1970)。The consumer society: Myths and structures。London:Sage。  new window
15.Goffman, Erving(1979)。Gender Advertisements。New York, NY:Harper & Row。  new window
16.Fowles, J.(1996)。Advertising and Popular Culture。Thousand Oaks, CA。  new window
17.Courtney, Alice E.、Whipple, Thomas W.(1983)。Sex Stereotyping in Advertising。Lexington, MA:Lexington Books。  new window
18.Berger, John(1977)。Ways of seeing。Penguin。  new window
19.Jhally, Sut(1987)。The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society。New York, NY:St. Martin Press。  new window
20.Fiske, J.(1982)。Introduction to Communication Studies。Methuen。  new window
21.Potter, Jonathan(1996)。Representing Reality: Discourse, Rhetoric and Social Construction。London:Sage。  new window
22.Bocock, Robert(1993)。Consumption。London:New York:Routledge。  new window
23.van Zoonen, L.(1994)。Feminist Media Studies。Sage。  new window
24.Wernick, Andrew(1991)。Promotional Culture: Advertising, Ideology and Symbolic Expression。Sage。  new window
25.Connell, Raewyn W.(1995)。Masculinities。Polity Press:Allen & Unwin:University of California Press。  new window
26.Baudrillard, Jean、Leven, Charles(1981)。For a Critique of the Political Economy of the Sign。Telos Press。  new window
27.許麗屏(2010)。負建築。台北。  延伸查詢new window
28.隈研吾(2004)。負ける建築。  延伸查詢new window
29.Douglas, M.、Isherwood, B.(1979)。The worlds of goods。New York。  new window
30.Melville, K.(1995)。The troubled American family: Which way out of the storm?。Dubuque, IA。  new window
31.陳美華(2009)。性別關係。社會學與台灣社會。台北。  延伸查詢new window
32.Jones, M.(1984)。The family on television: The portrayal of the family on British television。Television and the image of the family。Munich。  new window
33.Marchetti, G.(1989)。Action-adventure as ideology。Cultural politics in contemporary America。New York。  new window
圖書論文
1.林宇玲(2004)。解讀媒體中的性別意涵--以平面廣告爲例。媒體識讀:一個批判的開始。臺北:正中書局。  延伸查詢new window
2.喻維欣(2009)。家庭。社會學與臺灣社會。臺北:巨流圖書股份有限公司。new window  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE