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題名:The Impact Factors on Engagement of Non-transaction Virtual Community Members
書刊名:國立屏東商業技術學院學報
作者:曾紀幸 引用關係
作者(外文):Tseng, Chi-hsing
出版日期:2013
卷期:15
頁次:頁1-25
主題關鍵詞:虛擬社群投入電子口碑信任網站服務品質Virtual communityEngagementElectronic word of mouthTrustWeb service quality
原始連結:連回原系統網址new window
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  • 點閱點閱:63
期刊論文
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會議論文
1.Patterson, P.、Yu, T.、de Ruyter, K.(2006)。Understanding Customer Engagement in Services Advancing Theory, Maintaining Relevance。ANZMAC 2006 Conference。Brisbane。  new window
圖書
1.Vivek, S.、Beatty, S.、Morgan, R.(2010)。Consumer engagement: Exploring customer relationships beyond purchase。Marketing Theory and Practice。  new window
2.Rheingold, Howard(1993)。The Virtual Community: Homesteading on the Electronic Frontier。Addison-Wesley Publishing Company。  new window
其他
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圖書論文
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