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題名:平臺品質、網站知名度與網路口碑對品牌評價之影響--以網路團購為例
書刊名:電子商務研究
作者:陳欽雨 引用關係王國光張書豪
作者(外文):Chen, Chin-yeuWang, Kuo-kuangChang, Shu-hao
出版日期:2013
卷期:11:1
頁次:頁53-78
主題關鍵詞:平臺品質網站知名度網路口碑品牌評價網路團購Platform qualityWebsite awarenessElectronic word-of-mouthBrand evaluationOnline group-buying
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:5
  • 點閱點閱:192
期刊論文
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3.Zo, H.、Ramamurthy, K.(2009)。Consumer Selection of E-Commerce Websites in a B2C Environment: A Discrete Decision Choice Model。IEEE Transactions on Systems, Man & Cybernetics: Part A,39(4),819-839。  new window
4.Adamic, L. A.、Huberman, B. A.(2000)。The Nature of Markets in the World Wide Web。Quarterly Journal of Electronic Commerce,1(1),5-12。  new window
5.Lemon, Katherine N.、Nowlis, Stephen M.(2002)。Developing Synergies between Promotions and Brands in Different Price-Quality Tiers。Journal of Marketing Research,36(1),171-185。  new window
6.Baldwin, I.(2000)。Mastering the Incredible Bulk。Kiplinger's Personal Finance,54(5),126-128。  new window
7.Chen, J.、Chen, X.、Song, X.(2002)。Bidder's Strategy Under Group-Buying Auction on the Internet。IEEE Transaction Systems, Man and Cybernetics: Part A,32(6),680-690。  new window
8.Kim, M.、Kim, J. H.、Lennon, S. J.(2006)。Online Service Attributes Available on Apparel Retail Web Sites an E-S-QUAL Approach。Managing Service Quality,16(1),51-77。  new window
9.Webb, H. W.、Webb, L. A.(2004)。SiteQual: An Integrated Measure of Web Site Quality。The Journal of Enterprise Information Management,17(6),430-440。  new window
10.Belvaux, B.、Marteaux, S.(2007)。Web User Opinions as an Information Source. What Impact on Cinema Attendances?。Recherche et Applications en Marketing,22(3),65-79。  new window
11.Alanezi, M. A.、Kamil, A.、Basri, S.(2010)。A Proposed Instrument Dimensions for Measuring E-government Service Quality。International Journal of U- & E-Service, Science & Technology,3(4),1-17。  new window
12.Fan, W. S.、Tsai, M. C.(2010)。Factors Driving Website Success-the Key Role of Internet Customisation and the Influence of Website Design Quality and Internet Marketing Strategy。Total Quality Management & Business Excellence,21(11),1141-1159。  new window
13.Nadiri, H.、Kandampully, J.、Hussain, K.(2009)。Zone of Tolerance for Banks: A Diagnostic Model of Service Quality。The Service Industries Journal,29(11),1547-1564。  new window
14.Cheung, C. M. K.、Lee, M. K. O.(2012)。What Drives Consumers to Spread Electronic Word of Mouth in Online Consumer-Opinion Platforms。Decision Support Systems,53(1),218-225。  new window
15.Jeong, E. H.、Jang, SooCheong(2011)。Restaurant Experiences Triggering Positive Electronic Word-of-Mouth (eWOM) Motivations。International Journal of Hospitality Management,30(2),356-366。  new window
16.Lepkowska-White, E.、Page, C.、Youndt, M.(2004)。Web Perception and Young Consumers: An Empirical Investigation of Factors Influencing Perceptions of Online Companies。Journal of Internet Commerce,3(2),53-77。  new window
17.O'Cass, A.、Carlson, J.(2012)。An E-Retailing Assessment of Perceived Website-Service Innovativeness: Implications for Website Quality Evaluations, Trust, Loyalty and Word of Mouth。Australasian Marketing Journal,20(1),28-36。  new window
18.Park, E. J.、Kim, E. Y.、Funches, V. M.、Foxx, W.(2011)。Apparel Product Attributes, Web Browsing, and E-Impulse Buying on Shopping Websites。Journal of Business Research,43(1),1-7。  new window
19.Shen, Y. C.、Chi, C. H.、Chen, J. S.(2007)。A New Perspective on the Effects of Price Promotions in Taiwan: A Longitudinal Study of a Chinese Society。International Journal of Consumer Studies,31(4),385-390。  new window
20.Rha, J. Y.、Widdows, R.(2002)。The Internet and the Consumer: Countervailing Power Revisited。Prometheus,20(2),107-118。  new window
21.Hernández, B.、Jiménez, J.、Martín, M. J.(2009)。Key Website Factors in E-business Strategy。International Journal of Information Management,29(5),362-371。  new window
22.蔡進發、蕭至惠、郭大誠(20100400)。價格標示方式在消費者認知需求干擾下對預期未來價格與品牌評價之影響--以團體套裝旅遊產品為例。觀光休閒學報,16(1),19-44。new window  延伸查詢new window
23.Banatre, M.、Issarny, V.、Leleu, F.、Charpiot, B.(1997)。Providing Quality of Service Over The Web: A Newspaper-Based Approach。Computer Networks and ISDN Systems,29(8),1457-1465。  new window
24.Parasuraman, A.、Zeithaml, V. A.、Malhotra, A.(2005)。Multiple-Item Scale for Assessing Electronic Service Quality。Journal of Service Research,7(3),213-233。  new window
25.Yang, Z.、Jun, M.(2002)。Consumer Perception of E-service Quality: From Internet Purchaser and Non-purchaser Perspectives。Journal of Business Strategies,19(1),19-41。  new window
26.Engel, J. E.、Blackwell, R. D.、Kegerreis, R. J.(1969)。How Information is Used to Adopt an Innovation。Journal of Advertising Research,9(4),3-8。  new window
27.Kuo, T.、Lu, I.、Huang, C.、Wu, G.(2005)。Measuring users' perceived portal service quality: An empirical study。Total Quality Management & Business Excellence,16(3),309-320。  new window
28.Kauffman, R. J.、Wang, B.(2001)。New Buyers' Arrival Under Dynamic Pricing Market Microstructure The Case of Group-Buying Discounts on the Internet。Journal of Management Information Systems,18(2),157-188。  new window
29.Landrum, H.、Prybutok, V. R.(2004)。A Service Quality and Success Model for the Information Service Industry。European Journal of Operational Research,156(3),628-642。  new window
30.Lee, G. G.、Lin, H. F.(2005)。Customer perceptions of e-service quality in online shopping。International Journal of Retail and Distribution Management,33(2/3),161-176。  new window
31.Page, Christine、Lepkowska-White, Elzbieta(2002)。Web Equity: A Framework for Building Consumer Value in Online Companies。Journal of Consumer Marketing,19(3),231-248。  new window
32.v. Wangenheim, F.、Bayón, T.(2004)。The effect of word of mouth on services switching: Measurement and moderating variables。European Journal of Marketing,38(9/10),1173-1185。  new window
33.Raghubir, P.、Corfman, K.(1999)。Do Price Promotions Affect Pretrial Brand Evaluations?。Journal of Marketing Research,36(2),211-222。  new window
34.Santos, Jessica(2003)。E-service quality: A model of virtual service quality dimensions。Managing Service Quality: An International Journal,13(3),233-246。  new window
35.Washburn, Judith H.、Plank, Richard E.(2002)。Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale。Journal of Marketing Theory and Practice,10(1),46-63。  new window
36.Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing,74(3),331-352。  new window
37.Jarvenpaa, S. L.、Todd, P. A.(1996)。Consumer Reactions to Electronic Shopping on the World Wide Web。International Journal of Electronic Commerce,1(2),59-88。  new window
38.Datta, P. R.、Chowdhury, D. N.、Chakraborty, B. R.(2005)。Viral Marketing: New Form of Word-of-Mouth through Internet。The Business Review,3(2),69-75。  new window
39.Kirmani, Amna、Sood, Sanjay、Bridges, Sheri(1999)。The Ownership Effect in Consumer Responses to Brand Line Stretches。Journal of Marketing,63(1),88-101。  new window
40.Park, Chung-Hoon、Kim, Young-Gul(2003)。Identifying key factors affecting consumer purchase behavior in an online shopping context。International Journal of Retail & Distribution Management,31(1),16-29。  new window
41.Belanger, France、Hiller, Janine S.、Smith, Wanda J.(2002)。Trustworthiness in electronic commerce: The role of privacy, security, and site attributes。The Journal of Strategic Information Systems,11(3/4),245-270。  new window
42.Gaski, John F.、Nevin, John(1985)。The differential effects of exercised and unexercised power sources in marketing channel。Journal of Marketing Research,22(2),130-142。  new window
43.Rezabakhsh, B.、Bornemann, D.、Hansen, U.、Schrader, U.(2006)。Consumer Power: A comparison of the old economy and the internet economy。Journal of Consumer Policy,29(1),3-36。  new window
44.Anand, Krishnan S.、Aron, Ravi(2003)。Group buying on the Web: A comparison of price-discovery mechanisms。Management Science,49(11),1546-1562。  new window
45.Yuan, Soe-Tsyr、Lin, Yu-Hsin(2004)。Credit based group negotiation for aggregate sell/buy in e-markets。Electronic Commerce Research and Applications,3(1),74-94。  new window
46.Ahn, Tony、Ryu, Seewon、Han, Ingoo(2004)。The Impact of the Online and Offline Features on the User Acceptance of Internet Shopping Malls。Electronic Commerce Research and Applications,3(4),405-420。  new window
47.Jansen, Bernard J.、Zhang, Mimi、Sobel, Kate、Chowdury, Abdur(2009)。Twitter power: Tweets as electronic word of mouth。Journal of the American Society for Information Science & Technology,60(11),2169-2188。  new window
48.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
49.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
50.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
51.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
52.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing,27(9),19-35。  new window
53.Baker, Julie、Grewal, Dhruv、Parasuraman, A.(1994)。The Influence of Store Environment on Quality Inferences and Store Image。Journal of the Academy of Marketing Science,22(4),328-339。  new window
54.Kamins, M. A.、Marks, L. J.(1999)。The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands。Journal of the Academy of Marketing Science,19(3),177-185。  new window
55.Kim, Hee-Woong、Xu, Yunjie、Gupta, Sumeet(2012)。Which is more important in Internet shopping, perceived price or trust?。Electronic Commerce Research and Applications,11(3),241-252。  new window
56.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing,18(1),38-52。  new window
57.Gilly, Mary C.、Graham, John L.、Wolfinbarger, Mary Finley、Yale, Laura J.(1998)。A dyadic study of interpersonal information search。Journal of the Academy of Marketing Science,26(2),83-100。  new window
58.Zeithaml, Valarie A.、Parasuraman, Ananthanarayanan、Malhotra, Arvind(2002)。Service quality delivery through Web sites: A critical review of extant knowledge。Journal of the Academy of Marketing Science,30(4),362-375。  new window
59.Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science,28(1),168-174。  new window
60.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
61.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
62.Cheung, Man Yee、Luo, Chuan、Sia, Choon Ling、Chen, Huaping(2009)。Credibility of electronic word-of-mouth informational and normative determinants of online consumer recommendations。International Journal of Electronic Commerce,13(4),9-38。  new window
63.Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research,17(4),454-462。  new window
64.Arndt, Johan A.(1967)。Role of Product-Related Conversations in the Diffusion of a New Product。Journal of Marketing Research,4(3),291-295。  new window
65.Buttle, Francis A.(1998)。Word of mouth: understanding and managing referral marketing。Journal of Strategic Marketing,6(3),241-254。  new window
66.Komando, K.(2000)。Playing the Numbers。Popular Mechanics,177,32-33。  new window
會議論文
1.Abdul-Rahman, A.、Hailes, S.(2000)。Supporting Trust in Virtual Communities。The 33rd Hawaii International Conference on System Science。IEEE。1-9。  new window
圖書
1.Kotler, P.、Keller, K. L.(2006)。Marketing Management。Upper Saddle River, NJ:Pearson Prentice Hall。  new window
2.Bettman, J. R.(1979)。An information processing theory of consumer choices。Reading, MA:Addison-Wesley Publishing Co.。  new window
3.Hoyer, W. D.、Maclnnis, D. J.(2007)。Consumer Behavior。Boston:Houghton Mifflin Co。  new window
4.Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。  new window
其他
1.資策會FIND(2012)。2011年12月底止台灣上網人口,http://www.find.org.tw/find/home.aspx?page=many&id=314, 2010/07/30。  new window
2.資訊工業策進會產業情報研究所(2010)。2010臺灣線上購物市場規模3,583億元,http://www.iii.org.tw/service/3_1_4_c.aspx?id=127。  延伸查詢new window
 
 
 
 
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