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題名:健康生活型態與溫泉保健觀光行為之研究
書刊名:運動休閒餐旅研究
作者:黃建財 引用關係李福春許智瑩林川雄 引用關係葉德豐 引用關係黃麗玲 引用關係
作者(外文):Huang, Chien-tsaiLi, Fu-chunHsu, Chih-yingLin, Chuan-hsiungYeh, Te-fengHuang, Li-ling
出版日期:2011
卷期:6:3
頁次:頁114-132
主題關鍵詞:健康生活型態溫泉保健觀光行為Healthy lifestyleHot springWellness tourismBehavior
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:104
  • 點閱點閱:237
本研究目的在探討民眾和觀光客的健康生活型態與溫泉保健觀光認知、態度、行為之關聯性,進而探究其潛在之需求,以作為政府及業者擬定發展健康觀光產業相關策略之參考。本研究採結構式問卷,問卷信度經Cronbach α係數檢測,效度則採用專家內容效度,以立意抽樣並完成訪問台北北投溫泉區與台中大坑溫泉區的600位民眾與觀光客。再將樣本區分為有泡過溫泉者及未泡過溫泉者,以集群分析區別出不同健康生活型態之集群,並透過t檢定、相關分析及逐步迴歸瞭解健康生活型態、溫泉保健觀光認知、態度、行為之關聯性。研究結果先將樣本健康生活型態,分為健康生活積極型與健康生活被動型兩群;顯示泡過溫泉、30歲以下健康生活積極型的未婚女性,具較佳的溫泉保健認知、態度、行為。泡過溫泉之健康生活積極型,最重視溫泉旅館及醫療診所的知名度。健康生活型態較佳者,其認知、態度、行為愈正面積極(p<.05),而其認知愈佳,態度愈正面(p<.05),態度愈正面者,其行為也愈積極(p<.05)。本研究建議政府與健康觀光產業業者,可針對30歲以下、未婚女性且重視身心健康、具運動習慣的健康生活積極型者,加強拓展適合此族群的溫泉保健觀光行程產品,將有助於溫泉觀光產業的發展。
The purposes of this research were to explore the relations among health lifestyle, knowledge, attitude and behavior of the populace and tourist, as well as potential demands in hot spring wellness tourism. Furthermore, they could help the government and dealers to make the right healthy-tourism strategies. This research was undertaken via structural formula questionnaire. There're 600 samples were finished both from Taipei Beitou hot spring areas and Taichung Dakeng hot spring areas. They were divided into "have taken hot spring bath before" and "have not taken hot spring bath before", further to distinguished their lifestyle types into active healthy lifestyle and passive healthy lifestyle by cluster analysis. And t-test, correlation and stepwise regression were used to confirm the relation of their healthy lifestyle, knowledge, attitude and behavior. The results showed that single women, below 30-year-old, who had active healthy lifestyle type, they had more positive knowledge, attitude and behavior in hot spring wellness tourism. People, who had hot spring bath with active healthy lifestyle type, also care about the popularity of hot spring hotels. When people got more healthy lifestyle, they had more knowledge, attitude and behavior in hot spring wellness tourism (p<.05). The knowledge positively related to their attitude, and attitude also positively related to their behavior in hot spring wellness tourism (p<.05). We suggest our government and dealers should develop and promote the market of spring wellness tourism actively. Especially focus on the young single women who had the active health lifestyle type.
期刊論文
1.林宗賢、劉佳旻(20070900)。溫泉遊客健康生活型態對其心理幸福感的影響。觀光研究學報,13(3),213-233。new window  延伸查詢new window
2.Mueller, H.、Kaufmann, E. Lanz(2001)。Wellness tourism: Market analysis of a special health tourism segment and implications for the hotel industry。Journal of Vacation Marketing,7(1),5-17。  new window
3.Niv, A.(1989)。Health tourism in Israel: A developing industry。Revue de Tourism,44(4),30-32。  new window
4.Walker, S. N.、Sechrist, S. N.、Pender, N. J.(1987)。The health-promotion lifestyle profile: development and psychometric characteristics。Nurse Research,36(2),76-81。  new window
5.鄭健雄、劉孟奇(20010900)。國人渡假生活型態量表建構之初探--以墾丁國家公園遊客為例。戶外遊憩研究,14(3),57-80。new window  延伸查詢new window
6.陳美燕、周傳姜、黃秀華、王明城、邱獻章、廖張京棣(19970300)。健康促進的生活方式量表中文版之修訂與測試。長庚護理,8(1)=17,14-24。new window  延伸查詢new window
7.黃毓華、邱啟潤(19960900)。健康促進生活型態量表信度效度之評估。The Kaohsiung Journal of Medical Sciences,12(9),529-537。  延伸查詢new window
8.高淑芬、蕭冰如、蔡秀敏、邱珮怡(20000200)。老年人的健康促進生活型態與衛生教育。護理雜誌,47(1),13-18。new window  延伸查詢new window
9.林子淳、郭富舜(2008)。花蓮縣教師健康促進生活型態之研究。運動傳播學刊,11,51-61。new window  延伸查詢new window
10.陳仁惠、王惠玄、劉燕瑩(2004)。都會區中齡者生活型態對購買退休社區照護態度以及行為傾向之影響--以臺北市北區居民為。醫務管理期刊,5(2),187-207。new window  延伸查詢new window
學位論文
1.邱琪雯(2009)。出院後老年患者健康生活型態之探討(碩士論文)。國立成功大學。  延伸查詢new window
2.江國揚(2006)。我國健康觀光發展策略之研究--模糊理論之運用(碩士論文)。國立台北護理學院。  延伸查詢new window
3.鄭勇奕(2009)。礁溪溫泉遊憩區遊客消費行為之研究:以渡假生活型態為區隔變數(碩士論文)。雲林科技大學。  延伸查詢new window
4.張舜盛(2007)。以健康觀光新議題探討台灣發展溫泉醫院研究(碩士論文)。國立台北護理學院。  延伸查詢new window
5.梁惠玉(2005)。醫護人員對醫療異常事件通報認知、態度與通報行為相關性探討(碩士論文)。慈濟大學,花蓮。  延伸查詢new window
6.陳俊仁(2009)。溫泉療效認知對健康促進之影響--以谷關溫泉為例(碩士論文)。朝陽科技大學。  延伸查詢new window
7.賴韻年(2007)。台灣醫界對推行醫療旅遊之看法研究(碩士論文)。臺北醫學大學。  延伸查詢new window
8.郭明倫(2007)。埔里居民對發展長宿休閒認知與態度之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
9.吳彬安(2008)。我國發展健康保健旅遊可行性模式之探討(碩士論文)。臺灣大學。  延伸查詢new window
10.黃鈺臻(2006)。北投溫泉區遊客之渡假生活型態及遊憩體驗對消費行為的影響(碩士論文)。國立中央大學。  延伸查詢new window
11.張沅合(2008)。醫療機構服務國際化競爭優勢之研究(碩士論文)。亞洲大學。  延伸查詢new window
12.游雅涵(2008)。保健旅遊產品屬性偏好之研究─以來台外國旅客健檢旅遊為例保健旅遊產品屬性偏好之研究--以來台外國旅客健檢旅遊為例(碩士論文)。國立台北護理學院。  延伸查詢new window
13.鄭正煜(2006)。健康觀光參與者之行為意向探討--以參團赴日施打胎盤素者為例(碩士論文)。國立台北護理學院。  延伸查詢new window
14.吳俊賢(2008)。台灣發展醫療旅遊商業模式初探研究。臺灣大學,台北市。  延伸查詢new window
圖書
1.Pender, N. J.(1987)。Health promotion in nursing practice。Appleton & Lange。  new window
2.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
 
 
 
 
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