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題名:政府宣傳的界線:以美國法為借鏡
書刊名:中華傳播學刊
作者:洪貞玲 引用關係
作者(外文):Hung, Chen-ling
出版日期:2011
卷期:20
頁次:頁3-24
主題關鍵詞:政府宣傳美國資訊公開置入性行銷Government propagandaU.S.Disclosure of informationProduct placement
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:19
  • 點閱點閱:65
本文主要目的為分析美國限制政府宣傳的法制,作為我國借鏡。本文提出三個問題:美國限制政府不當宣傳的法令內容為何?當政府不當宣傳遭揭露後,主管機關如何處理?我國目前修法與美國法令有何異同、該如何補強?為回答上述問題,論文章節分為三部分,依序介紹美國限制政府不當宣傳的法令、從兩大案例檢討美國執法經驗、接著分析美國經驗的良窳並進一步檢討我國現行法令。本文最後提出結論,建議我國有必要仿效美國,從規範政府宣傳源頭與管道齊頭並進,完備《預算法》及廣電三法等相關法令的修法工作。主要修法方向有以下幾點:定義政府宣傳及其類型、規範政府違法責任與究責程序、規範媒體應揭露出資資訊及揭露方式、區別媒體業者與工作者的責任歸屬等。
This study analyzes U.S. regulations on government propaganda, and provides suggestions for Taiwan. This paper focuses on the following three main questions: What are the U.S. regulations against improper government propaganda? How does the U.S. government rectify this problem? What is the difference between Taiwan and the U.S. on government propaganda regulations? To address these questions, this paper is divided into the following three sections: (1) an introduction of U.S. regulations on government propaganda; (2) a review of two significant cases that demonstrate how the U.S. government investigates and rectifies inappropriate propaganda; and (3) an analysis of the strengths and weaknesses of U.S. regulations. A comparison between the relevant regulations in Taiwan and those in the U.S. is also preformed. Finally, this study concludes with suggestions for how the Taiwanese government can further revise laws to ensure that regulations on government propaganda are comprehensive. Amendments to related laws should include the following: (1) defining government propaganda and categorizing the different features of propaganda; (2) developing a penalty for violating the laws; (3) requiring the media to disclose sponsor information; and (4) defining the social responsibility of the media and its workers.
期刊論文
1.廖淑君(20060700)。政府從事電視置入性行銷法律規範之研究。廣告學研究,26,83-107。new window  延伸查詢new window
2.劉昌德、羅世宏(20051200)。電視置入性行銷之規範:政治經濟學觀點的初步考察。中華傳播學刊,8,41-61。new window  延伸查詢new window
3.Farsetta, D.(2007)。The FCC and Armstrong Williams’continuing .legacy。PR Watch prwatch.org/node/5902。  new window
研究報告
1.林秋妙(2010)。政府置入性行銷規範之研究。台北市。  延伸查詢new window
圖書
1.Alania, J.(2006)。The “news” from the feed looks like news indeed: On video news releases,the FCC,and the shortage of truth in the truth in broadcasting act of 2005。Cardozo Arts & Entertainment Law Journal。  new window
其他
1.Government Accountability Office.(1986)。B-106139,January 18,1952, 31 Comp,http://redbook.gao.gov/8/fl0037524.php, 20110805。  new window
2.Barstow, D.(2008)。Behind TV analysts, Pentagon’s hidden hand. New York Times,http://www.nytimes.com/2008/04/20/us/20generals.html?ex=1366689600&en=eefc8e0bdd6ffc91&ei=5124&partner=permalink&exprod=permalink, 20101210。  new window
3.Daily News Editor.(2009)。GAO says Pentagon didn’t break rules on propaganda,http://, 20110114。  new window
4.Farsetta, D.,Price, D.(2006)。Fake TV news: Widespread and undisclosed,http://www.prwatch.org/fakenews/execsummary, 20101210。  new window
5.Government Accountability Office.(2004)。Principles of federal appropriations law (GAO-04-261SP),Washington, DC。,http://www.gao.gov/special.pubs/d04261sp.pdf, 20110801。  new window
6.Free Press.(2008)。Propaganda pundits and the corporate media,http://www.freepress.net/pentagon_propaganda, 20101210。  new window
7.Government Accountability Office.(2005)。Department of education--Contract to obtain services of Armstrong Williams (B-305368),Washington, DC。,http://www.gao.gov/decisions/appro/305368.htm, 20110108。  new window
8.Government Accountability Office.(1960)。B-144323 November 4,1960,http://redbook.gao.gov/5/fl0024612.php, 20110805。  new window
9.Government Accountability Office.(2005)。Prepackaged news stories: B-304272 February 17,2005,http://www.gao.gov/products/B-304272, 20110804。  new window
10.Government Accountability Office.(1962)。B-147578 November 8,1962,http://redbook.gao.goV/5/f10020639.php, 20110805。  new window
11.Government Accountability Office.(2009)。Department of defense-- Retired military officers as media analysts (B-316443),Washington, DC。,http://www.gao.gov/decisions/appro/316443.htm, 20110114。  new window
12.Government Accountability Office.(2011)。Principles of federal appropriations law: Annual update of the third edition (GAO-11-210SP),Washington, DC。,http://www.gao.gov/special.pubs/appforum2011/dl1210sp.pdf, 20110801。  new window
13.Media Matters.(2008)。Military analysts named in Times expose appeared or were quoted more than 4,500 times on broadcast nets, cables,NPR,http://mediamatters.org/research/200805130001?lid=294901&rid=8102806, 20101210。  new window
14.Society of Professional Journalists.(2008)。SPJ leaders express concern over Pentagon’s military domestic propaganda operation,http://www.spj.org/news.asp?ref=795, 20101210。  new window
15.Government Accountability Office.(1986)。B-222758 June 25, 1986.,http://redbook.gao.gov/13/f10063772.php, 20110805。  new window
16.Toppo,G.(2005)。Education Dept. paid commentator to promote law,http://www.usatoday.com/news/washington/2005-01-06-williams-whitehouse_x.htm, 20101210。  new window
17.Government Accountability Office.(1987)。B-229069, Sep 30,1987, 66 Comp,http://redbook.gao.gov/13/fl0061375.php, 20110804。  new window
18.Government Accountability Office.(1988)。B-229257, Jun 10, 1988,http://www.gao.gov/products/B-229257, 20110804。  new window
 
 
 
 
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