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題名:電視置入性行銷之規範:政治經濟學觀點的初步考察
書刊名:中華傳播學刊
作者:劉昌德 引用關係羅世宏 引用關係
作者(外文):Liu, Chang-deLo, Shih-hung
出版日期:2005
卷期:8
頁次:頁41-61
主題關鍵詞:電視置入性行銷置入性行銷
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(11) 博士論文(3) 專書(2) 專書論文(1)
  • 排除自我引用排除自我引用:11
  • 共同引用共同引用:28
  • 點閱點閱:113
期刊論文
1.馮建三(1992)。西方馬克思主義的盲點。島嶼邊緣,4。  延伸查詢new window
2.Hearn, T.(2005)。FCC's Adelstein: Probe 'payola'。Multichannel News,26(22),49。  new window
3.Smythe, D. W.(1977)。Communications: Blindspot of Western Marxism。Canadian Journal of Political and Social Theory,1(3),1-27。  new window
會議論文
1.Reding, V.(2005)。Better regulation for Europe's media industry: The Commission's approach。The Audiovisual Conference-Between Culture and Commerce。  new window
2.蕭肇君(2004)。置入性行銷對新聞專業的影響:市場新聞學下的專業性考察。中華傳播學會2004年會暨學術研討會。澳門。  延伸查詢new window
圖書
1.李芳齡、Bakan, J.(2004)。企業的性格與命運。台北:大塊。  延伸查詢new window
2.Writers Guild of America(2005)。''Are you SELLING to me?'' Stealth advertising in the entertainment industry。Los Angles:WGA。  new window
3.羅世宏、McChesney, R.(2005)。問題媒體:二十一世紀美國傳播政治。台北:巨流。  延伸查詢new window
4.孫秀蕙、馮建三(19950000)。廣告文化。臺北:揚智文化。new window  延伸查詢new window
5.Jhally, Sut、馮建三(1992)。廣告的符碼。台北:遠流出版社。  延伸查詢new window
其他
1.吳翠珍(2003)。小心! 商業化的魔力,http://www.mediaed.nccu.edu.tw/teach/article_12.htm。  延伸查詢new window
2.林照真(20050121)。美國版置入性行銷。  延伸查詢new window
3.張錦華(20040801)。耕耘一方「創造性批判觀眾」的園地。  延伸查詢new window
4.陳一香(2004)。菸品如何置入性行銷分析,http://www.health99.doh.gov.tw/media/readsmoke/meterial/epaper/1.htm。  延伸查詢new window
5.陳重生(20040520)。嚴禁政媒兩棲、置入性行銷明文規範政治團體製作、託播的廣告須清楚標示違者最高罰鍰百萬。  延伸查詢new window
6.陳朝政(20051006)。置入性行銷必須立法禁止。  延伸查詢new window
7.蘇嫻雅(2004)。給媒體人的耳光。  延伸查詢new window
8.(2005)。Complaint, request for investigation, and petition for rulemaking to establish adequate disclosure of product placement on television,http://www.commercialalert.org, 2005/12/11。  new window
9.(2005)。TWF--Television without Frontiers,http://www.euractiv.com/Article?tcmuri=tcm:29-117550-16&type=LinksDossier, 2005/12/11。  new window
10.(2005)。Issue paper for the audiovisual conference in Liverpool,http://europa.eu.int/comm/avpolicy/, 2005/12/11。  new window
11.(2005)。The FCC's payola rules,http://www.fcc.org/cgb/consumerfacts/PayolaRules.html, 2005/12/11。  new window
12.(2005)。The letter to the Commercial Alert,http://www.ftc.gov, 2005/12/11。  new window
13.Laitiner, S.(2005)。Brussels studies shake-up in TV adverts。  new window
14.Mandese, J.(2005)。Paid product placement surges in magazines, newspapers, other media,http://publications.mediapost.com/index.cfm?fuseaction=Articles,showArticleHomePage&art_aid=32440, 2005/12/11。  new window
15.Jones, H.(2005)。EU executive seeks end to some TV ad constraints,http://uk.news.yahoo.com/21112005/325/eu-executive-seeks-end-tv-ad-constraints.html, 2005/12/10。  new window
16.O'Neill, B.(2005)。Could you feel sorry for an ad man?,http://news.bbc.co.Uk/l/hi/magazine/4456176.stm, 2005/12/11。  new window
17.(2005)。U.S. is said to pay to plant articles in Iraq papers,http://www.nytimes.com/2005/I2/01/politics/01propaganda.html?hp&ex=1133499600&en=3af8aaf9fa1 cb0bc&ei=5094&partner=homepage, 2005/12/01。  new window
18.(2005)。US military covertly pays to run stories in Iraqi press,http://www.latimes.com/news/printedition/front/la-fg-infowar30nov30.1.3365667.story?coll=la-headlines-frontpage, 2005/12/01。  new window
 
 
 
 
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