| 期刊論文1. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The Commitment-Trust Theory of Relationship Marketing。Journal of Marketing,58(3),20-38。 | 2. | 王國川(1999)。探討健康信念模式測量理論基礎--以青少年搭機車戴安全帽之硏究爲例。中原學報,27(2),123-134。 延伸查詢 | 3. | 郭岩、孫靜、孫析霙(2009)。健康信念模型與計劃行爲理論整合模型的驗證。北京大學學報,41(2),129-134。 延伸查詢 | 4. | 謝定宏(20080000)。臺灣保健食品管理現況與展望。農業生技產業季刊,14,22-29。 延伸查詢 | 5. | Clayton, D. A.、Griffith,C. J.(2008)。Efficacy of an extended theory of planned behaviour model for predicting caterersâ hand hygiene practices。International Journal of Environmental Health Research,18(2),83-98。 | 6. | Cox, D. N.、Evans, G.、Lease, H. J.(2007)。Australian consumers, preferences for conventional and novel sources of long chain omega -3 fatty acids: A conjoint study。Food Quality and Preference,19(3),306-314。 | 7. | O'Connor, E. L.、White, K. M.(2010)。Willingness to trial functional foods and vitamin supplements: The role of attitudes, subjective norms, and dread of risks。Food Quality and Preference,21(3),75-81。 | 8. | Grube, A. H.(1986)。Participation in farm commodity programs: A stochastic dominance analysis。American Journal of Agricultural Economic,68,185-190。 | 9. | Hagger, M. S.、Chatzisarantis, N. L. D.、Biddle, S. J. H.(2002)。A meta-analytic review of the theoretical of reasoned action and planned behavior in physical activity: Predictive validity and the contribution of additional variables。Journal of Sport and Exercise Psychology,24,3-32。 | 10. | Hanson, J. A.、Benedict, J. A.(2002)。Use of the health belief model to examine older adults, food-handing behaviors。Journal of Nutrition Education and Behavior,34(1),25-30。 | 11. | Harrison, J. A.、Mullen, P. D.、Green, L. W.(1992)。A meta -analysis of studies of the health belief model。Health Education Research,7,107-116。 | 12. | Janz, N. K.、Champion, V. L.、Strecher, V. J.(2002)。The Health Belief Model。Health Behavior and Health Education,3,45-66。 | 13. | Mullan, B.、Wong, C.(2009)。Hygienic food handling behaviours: an application of the theory of planned behaviour。Appetite,52(3),757-761。 | 14. | Fallon, M.、Gursoy, D.、Swanger, N.(2007)。To buy or not to buy: impact of labeling on purchasing intentions of genetically modified foods。International Journal of Hospitality Management,26,117-130。 | 15. | Rosentock, I. M.(1974)。Historical origins of the health belief model。Health Education Monogaphsr,2,1-8。 | 16. | Schafer, R. B.、Schafer, E.、Bultena, G. L.、Hoiberg, E. O.(1993)。Food safety: an application of the health belief model。Journal of Nutrition Education and Behavior,25,17-24。 | 17. | Smith, J. R.、Terry, D. J.、Manstead, A. S.、Louis, W. R.、Kotterman, D.、Wollfs, J.(2008)。The attitude-behavior relationship in consumer cond net: The role of norms, past behavior, and self-identity。Journal of Social Psychology,148(3),311-334。 | 18. | Tuu, H. H.、Olsen, S. O.、Thao, D. T.、Anh, N. T. K.(2008)。The role of norms in explaining attitudes, intention and consumption of a common food (Fish) in Vietnam。Appetite,51(3),546-551。 | 19. | Vassallo, M.、Saba, A.、Arvola, A.、Dean, M.、Messina, F.、Winkelmann, M.、Shepherd, R.(2009)。Willingness to use flinctional breads. Applying the health belief model across four European countries。Appetite,52,452-460。 | 20. | Wu., T. Y.、Yu., M. Y.(2003)。Reliability and validity of mammography screening beliefs questionnaire among Chinese American women。Cancer Nursing,26(2),131-142。 | 21. | 劉翠玲(20090000)。全球保健食品產業發展現況與展望。農業生技產業季刊,18,1-8。 延伸查詢 | 22. | 馬作鏹、吳宜玲、邱鈺婷、黃素雲(2006)。應用健康信念模式探討臺灣地區影響老年人利用健保成人預防保健服務之相關因素硏究。醫務管理期刊,7(4),349-369。 延伸查詢 | 23. | 羅雪、陳品玲、陳靜敏、李從業、謝家明(20011200)。乳癌高危險群婦女執行乳房自我檢查之健康信念與行為。護理雜誌,48(6),59-68。 延伸查詢 | 24. | Arvola, A.、Vassallo, M.、Dean, M.、Lampila, P.、Saba, A.、Lähteenmäki, L.、Shepherd, R.(2008)。Predicting Intentions to Purchase Organic Food: the Role of Affective and Moral Attitudes in the Theory of Planned Behaviour。Appetite,50(2/3),443-454。 | 25. | Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。 | 26. | 陳淑芳(20090000)。臺灣保健食品產業現況分析與趨勢。農業生技產業季刊,18,9-13。 延伸查詢 | 27. | Taylor, Shirley、Todd, Peter A.(1995)。Understanding information technology usage: A test of competing models。Information Systems Research,6(2),144-176。 | 28. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 | 29. | Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。 | 30. | Armitage, Christopher J.、Conner, Mark(2001)。Efficacy of the Theory of Planned Behaviour: A Meta-analytic Review。British Journal of Social Psychology,40(4),471-499。 | 31. | Campbell, Leland、Diamond, William D.(1990)。Framing and Sales Promotions: The Characteristics of a Good Deal。Journal of Consumer Marketing,7(4),25-31。 | 32. | Ajzen, Icek(2002)。Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior。Journal of Applied Social Psychology,32(4),665-683。 | 33. | Janz, Nancy K.、Becker, Marshall H.(1984)。The Health Belief Model: A decade later。Health Education Quarterly,11(1),1-47。 | 34. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 35. | 陳曉悌、李怡娟、李汝禮(2003)。健康信念模式之理論源起與應用。臺灣醫學,7(4),632-639。 延伸查詢 | 圖書1. | Ajzen, I.(1985)。From intentions to actions: A theory of planned behavior。Action-control: From cognition to behavior。New York:Springer-Verlag。 | 2. | 2007年生技產業白皮書(2008)。財團法人生物技術開發中心。臺北:經濟部工業局。 延伸查詢 | 3. | 2008年生技產業白皮書(2009)。財團法人生物技術開發中心。臺北:經濟部工業局。 延伸查詢 | 4. | 李素菁、華傑(2003)。食品產業導入生物科技之效益評估。新竹:財團法人食品工業發展硏究所。 延伸查詢 | 5. | 吳萬益(2000)。企業硏究方法。臺北:華泰文化事業。 延伸查詢 | 6. | Fishbein, M.、Ajzen, I.(1975)。Belief, attitude, intention, and behavior: An Introduction to Theory and Research。Reading, MA:Addison-Wesley。 | 7. | Global Industry Analysts(2008)。Nutraceuticals: Global Markets and Processing Technologies。USA:BBC Reasearch, Inc。 | 8. | Gochman, D. S.(1988)。Health Behavior: Emerging Perspective。New York:Plenum Press。 | 9. | Sawyer, A. G.、Dickson, P.(1984)。Psychological perspectives on consumer response science。Research on Sale Promotion。Cambridge, MA:Marketing Science Institut。 | 10. | Sheeran, P.(1996)。The health belief model。Predicting health behavior。 | 11. | Schiffman, L. G.、Kanuk, L. L.(2000)。Consumer Behavior。Prentice Hall International, Inc。 | 12. | 李茂能(2006)。結構方程模式Amos之簡介及其在測驗編制上之應用: Graphics & Basic。臺北:心理。 延伸查詢 | 13. | Ajzen, I.、Fishbein, M.(1980)。Understanding Attitudes and Predicting Social Behavior。Englewood Cliffs, New Jersey:Prentice-Hall。 | 14. | Schiffman, Leon G.、Kanuk, Leslie Lazar(2004)。Consumer Behavior。Upper Saddle River, New Jersey:Prentice-Hall。 | 15. | Bandura, A.、Wessels, S.(1997)。Self-efficacy: The exercise of self-control。New York:Freeman。 | 16. | Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。 | 17. | Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。 | 其他1. | (2010)。保健食品產業服務網,http://functionalfood.moeaidb.gov.te/index.html, 20100518。 延伸查詢 | 2. | 陳淑芳,簡相堂(2009)。各種消費族群保健食品需求及商機探討,http://www.itis.org.tw/pubinfo-detail.screen?pubid=55063428, 20091127。 延伸查詢 | 3. | 農業生技資訊網,http://agbio.coa.gov.tw/index.aspx, 20100518。 | 圖書論文1. | Pratt, W. Robert Jr.(1974)。Measuring Purchase Behavior。Handbook of Marketing。McGraw-Hill。 | |
| |