網路通訊產業發展多年，早期由歐美等先進國家所領導，但領導廠商為了降低成本大量採用ODM的模式，企業的競爭已不只是品牌領導者之間的競爭，ODM廠之間的競爭也愈趨激烈。過去很少研究探討網路通訊產業，也很少關於網路通訊ODM廠商的競爭策略分析研究。而網路通訊ODM企業在面臨各方面壓力時，如何找到適合的競爭策略，則是急切且重要的，何況國內代工廠隨著國外訂單、規模逐漸擴大，也就更依賴國外訂單，營運風險也增加，競爭策略更加重要。 本研究以一個系統化的架構將某個案公司的產品線做分類，再以各個面向逐一分析其競爭能力，找出企業生存與競爭的主要問題，再依問題找到可以解決及努力的方向，本研究透過對各種競爭力的分析，來找到企業的困境及其優缺點，做為發展競爭策略的依據，進而從成本領導、差異化及焦點專注等三面向提出可能的策略建議。此架構可提供公司管理階層，於建構提升組織競爭力與面對成長瓶頸時的策略規劃及努力方向。

Internetwork has been introduced for several years. It always migrates due to the market demands. For example, customer needs more bandwidth, data security, higher transmission rate, and longer transmission distance. As these improvements, the requirement keeps growing now. Networking industry was led by American company. But due to the competition, those firms move the production line oversea, and try to get cheaper labors. To get more low cost product, they find contract manufactory to produce their designs. Moreover, when the price keeps dropping, they release those non-core-competency products to Original Design Manufacturer (ODM) firm. ODM firms get the product specifications from the brand name company and then complete both the design and production. For more and more ODM firms take the design and production, the competition is not restricted among the brand companies but also among these ODM firms. However, most of the studies focus on the price war, product portfolio strategy, supply chain, and value chain. A few studies on the competition strategy among ODM firms are in networking industry. Networking ODM firms should improve their design and production skill to provide better service. They also have to lower their operation fee to compete each other. To get a proper analysis mode and competition strategy for networking ODM firms is very important. This study provides a systematic framework for managers to build up the competition-strategy for their firms. We firstly classify the products into some groups. Then analyze the various competitive strengths for each group and find the growth obstacles. Finally, we provide the recommended strategies from the view of cost-deduction, differentiation and focus. This framework can help the manager finding their bottlenecks and proper strategies.