| 期刊論文1. | Hasan, B.(2009)。Exploring gender differences in online shopping attitude。Computers in Human Behavior,26(4),597-601。 | 2. | Bai, Billy、Law, Rob、Wen, Ivan(2008)。The impact of website quality on customer satisfaction and purchase intentions: evidence from Chinese online visitors。International Journal of Hospitality Management,27(3),391-402。 | 3. | Nasution, H. N.、Mavondo, F. T.(2008)。Customer Value in the Hotel Industry: What Managers Believe They Deliver and What Customers Experience。International Journal of Hospitality Management,27(2),204-213。 | 4. | Kim, T. T.、Kim, W. G.、Kim, H.-B.(2009)。The effects of perceived justice on recovery satisfaction, trust, word-of-mouth, and revisit intention in upscale hotels。Tourism Management,30(1),51-62。 | 5. | Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effect of store name, brand name and price discount on consumers? evaluations and purchase intentions。Journal of Retailing,74(3),331-352。 | 6. | Chen, Y. H.、Hsu, I. C.、Lin, C. C.(2010)。Website Attributes That Increase Consumer Purchase Intention: A Conjoint Analysis。Journal of Business Research,63(9/10),1007-1014。 | 7. | Van Slyke, C.、Comunale, Christie L.、Belanger, F.(2002)。Gender Differences in Perceptions of Web-Based Shopping。Communications of the ACM,45(8),82-86。 | 8. | Oh, H.(2000)。The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions。Journal of Hospitality & Tourism Research,24(2),136-162。 | 9. | Anwar, A.、Gulzar, A.、Sohail, F. B.、Akram, S. N.(2011)。Impact of brand image, trust and affect on consumer brand extension attitude: The mediating role of brand loyalty。International Journal of Economics and Management Sciences,1(5),73-79。 | 10. | Bang, H. K.、Ellinger, A. E.、Hadjimarcou, J.、Traichal, P. A.(2000)。Consumer concern knowledge belief and attitude toward renewable energy: An application of the reasoned action theory。Psychology and Marketing,17(6),449-468。 | 11. | Aghekyan-Simonian, Mariné、Forsythe, Sandra、Kwon, Wi Suk、Chattaraman, Veena(2012)。The role of product brand image and online store image on perceived risks and online purchase intentions for apparel。Journal of Retailing and Consumer Services,19(3),325-331。 | 12. | Chen, Hung-Bin、Yeh, Shih-Shuo、Huan, Tzung-Cheng(2014)。Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants。Journal of Business Research,67(3),354-360。 | 13. | Chiang, C. F.、Jang, S. C.(2007)。The effects of perceived price and brand image on value and purchase intentions: leisure travellers' attitudes toward online hotel booking。Journal of Hospitality and Leisure Marketing,15(3),49-69。 | 14. | Everard, A.、Galletta, D. F.(2006)。How presentation flaws affect perceived site quality, trust, and intention to purchase from an online store。Journal of Management Information Systems,22(3),56-95。 | 15. | Faryabi, M.、Sadeghzadeh, K.、Saed, M.(2012)。The effects of price discount and store image on consumer's purchase intention in the online shopping context case study: Nokia and ETC。Journal of Business Studies Quarterly,4(1),197-205。 | 16. | Johnson, D. S.(2007)。Achieving customer value from electronic channels through identity commitment, calculative commitment, and trust in technology。Journal of Interactive Marketing,21(4),2-22。 | 17. | Kim, S. B.、Sun, K. A.、Kim, D. Y.(2013)。The influence of consumer value-based factors on attitude-behavioral intention in social commerce: the differences between high- and low-technology experience groups。Journal of Travel & Tourism Marketing,30(1/2),108-125。 | 18. | Lee, F. S. J.(2012)。The consumer price-perceived quality heuristic on the hotel industry。Review of Business Research,12(1),96-101。 | 19. | Ling, K. C.、Bin Daud, D.、Piew, T. H.、Keoy, K. H.、Hassan, P.(2011)。Perceived risk, perceived technology, online trust for the online purchase intention in Malaysia。International Journal of Business and Management,6(6),167-182。 | 20. | Mansour, Kaouther Ben、Kooli, Kaouther、Utama, Rizky(2014)。Online trust antecedents and their consequences on purchase intention: an integrative approach。Journal of Customer Behaviour,13(1),25-42。 | 21. | O'Connor, P.、Frew, A.(2004)。An evaluation methodology for hotel electronic channels of distribution。International Journal of Hospitality Management,23(2),179-199。 | 22. | Sparks, B. A.、Browning, V.(2011)。The impact of online reviews on hotel booking intentions and perception of trust。Tourism Management,32(6),1310-1323。 | 23. | Yoon, S.、Oh, S.、Song, S.、Kim, K. K.、Kim, Y.(2014)。Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value。Journal of Business Research,67(10),2088-2096。 | 24. | Zhou, L.、Dai, L.、Zhang, D.(2007)。Online shopping acceptable model- a critical survey of consumer factors in online shopping。Journal of Electronic Commerce Research,8(1),41-62。 | 25. | Kim, Jiyoung、Jin, Byoungho、Swinney, Jane L.(2009)。The Role of Etail Quality, E-satisfaction and E-trust in Online Loyalty Development Process。Journal of Retailing and Consumer Services,16(4),239-247。 | 26. | Moorman, C.、Zaltman, G.、Deshpande, R.(1992)。Relationship between Providers and Users of Marketing Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-329。 | 27. | Lehto, X. Y.、Kim, D. Y.、Morrison, A. M.(2006)。The Effect of Prior Destination Experience on Online Information Search Behaviour。Tourism and Hospitality Research,6(2),160-178。 | 28. | Erickson, Gary M.、Johansson, Johny K.(1985)。The role of price in multi-attribute product evaluations。Journal of Consumer Research,12(2),195-199。 | 29. | Wu, Jyh-Jeng、Chen, Ying-Hueih、Chung, Yu-Shuo(2010)。Trust factors influencing virtual community members: A study of transaction communities。Journal of Business Research,63(9/10),1025-1032。 | 30. | Lee, Eun-Ju、Overby, Jeffrey W.(2004)。Creating Value for Online Shoppers: Implications for Satisfaction and Loyalty。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,17,54-67。 | 31. | Bojanic, D. C.(1996)。Consumer Perceptions of Price, Value and Satisfaction in the Hotel Industry: An Exploratory Study。Journal of Hospitality and Leisure Marketing,4(1),5-22。 | 32. | Han, Jooyeon、Jang, Soo Cheong Shawn(2010)。Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants。International Journal of Hospitality Management,29(1),2-13。 | 33. | Moshrefjavadi, M. H.、Dolatabadi, H. R.、Nourbakhsh, M.、Poursaeedi, A.、Asadollahi, A. R.(2012)。An analysis of factors affecting on online shopping behavior of consumers。International Journal of Marketing Studies,4(5),81-98。 | 34. | MacCallum, Robert Charles、Hong, Sehee(1997)。Power analysis in covariance structure modeling using GFI and AGFI。Multivariate Behavioral Research,32(2),193-210。 | 35. | Duman, Teoman、Mattila, Anna S.(2005)。The Role of Affective Factors on Perceived Cruise Vacation Value。Tourism Management,26(3),311-323。 | 36. | Chen, Zhan、Dubinsky, Alan J.(2003)。A Conceptual Model of Perceived Customer Value in E-Commerce: A Preliminary Investigation。Psychology & Marketing,20(4),323-347。 | 37. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 | 38. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 | 39. | Chen, Ching-Fu、Chen, Fu-Shian(2010)。Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists。Tourism Management,31(1),29-35。 | 40. | Ryu, K.、Han, Heesup、Kim, T. H.(2008)。The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions。International Journal of Hospitality Management,27(3),459-469。 | 41. | Kim, Hee-Woong、Xu, Yunjie、Gupta, Sumeet(2012)。Which is more important in Internet shopping, perceived price or trust?。Electronic Commerce Research and Applications,11(3),241-252。 | 42. | Chen, Yu-Shan(2010)。The drivers of green brand equity: Green brand image, green satisfaction, and green trust。Journal of Business Ethics,93(2),307-319。 | 43. | Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。 | 44. | Gefen, David(2000)。E-commerce: The role of familiarity and trust。Omega: The International Journal of Management Science,28(6),725-737。 | 45. | Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal,6(1),1-55。 | 46. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 47. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 | 48. | Belén del Río, A.、Vázquez, Rodolfo、Iglesias, Víctor(2001)。The effects of brand associations on consumer response。Journal of Consumer Marketing,18(5),410-425。 | 49. | Yu, Tai-Kuei、Wu, Guey-Sen(2007)。Determinants of Internet Shopping Behavior: An Application of Reasoned Behaviour Theory。International Journal of Management,24(4),744-762。 | 50. | Rodgers, S.、Harris, A. M.(2003)。Gender and e-commerce: An exploratory study。Journal of Advertising Research,43(3),322-329。 | 會議論文1. | Chong, Bessie、Yang, Zhilin、Wong, Michael(2003)。Asymmetrical impact of trustworthiness attributes on trust, perceived value and purchase intention: A conceptual framework for cross-cultural study on consumer perception of online auction。The 5th International Conference on Electronic Commerce, USA。New York, NY:ACM Press。213-219。 | 學位論文1. | Chen, L.(2009)。Online consumer behavior: An empirical study based on theory of planned behavior(博士論文)。University of Nebraska,Lincoln。 | 圖書1. | Kline, Rex B.(2011)。Principles and Practice of Structural Equation Modeling。Guilford Press。 | 2. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 | 3. | Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。 | 4. | Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。 | |
| |