| 期刊論文1. | Shen, Y. C.、Chi, C. H.、Chen, J. S.(2007)。A New Perspective on the Effects of Price Promotions in Taiwan: A Longitudinal Study of a Chinese Society。International Journal of Consumer Studies,31(4),385-390。 | 2. | Völckner, F.、Hofmann, J.(2007)。The price-perceived quality relationship: A meta-analytic review and assessment of its determinants。Marketing Letters,18(3),181-196。 | 3. | 蘇靖淑(20071000)。中式速食連鎖餐廳消費者外食價值與消費知覺關係之研究。休閒暨觀光產業研究,2(1),133-146。 延伸查詢 | 4. | Suri, Rajneesh、Long, Mary、Monroe, Kent B.(2003)。The Impact of the Internet and Consumer Motivation on Evaluation of Prices。Journal of Business Research,56(5),379-390。 | 5. | 張宏生(20070600)。服務補救與顧客情感、社會與功能價值的結構關係研究--以旅館業為例。經營管理論叢,3(1),43-61。 延伸查詢 | 6. | McDougall, G. H. G.、Levesque, T.、VanderPlaat, P.(1998)。Designing the Service Guarantee: Unconditional or Specific?。Journal of Services Marketing,12(4),278-293。 | 7. | Kim, B.、Han, I.(2011)。The role of utilitarian and hedonic values and their antecedents in a mobile data service environment。Expert Systems with Applications,38(3),2311-2318。 | 8. | Petrick, J. F.(2005)。Segmenting cruise passengers with price sensitivity。Tourism Management,26(5),753-762。 | 9. | De Matos, C. A.、Rossi, C. A. V.(2008)。Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators。Journal of the Academy of Marketing Science,36(4),578-596。 | 10. | Lichtenstein, Donald R.、Netemeyer, Richard G.、Burton, Scot(1990)。Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-transaction Utility Theory Perspective。Journal of Marketing,54(3),54-67。 | 11. | Shao, C. Y.、Baker, J. A.、Wanger, J.(2004)。The effects of appropriateness of service contact personnel dress on customer expectations of service quality and purchase intention: The moderating influences of involvement and gender。Journal of Business Research,57(10),1164-1176。 | 12. | Boulding, William、Kirmani, Amna(1993)。A Consumer-side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?。Journal of Consumer Research,20(1),111-123。 | 13. | Brucks, Merrie、Zeithaml, Valarie A.、Naylor, Gillian(2000)。Price and Brand Name as Indicators of Quality Dimensions for Consumer Durables。Journal of the Academy of Marketing Science,28(3),359-374。 | 14. | Fredericks, Joan O.、Salter, James M. II(1995)。Beyond Customer Satisfaction。Management Review,84(5),29-32。 | 15. | Lien, Che-hui、Wen, Miin-jye、Huang, Li-ching、Wu, Kuo-lung(20151200)。Online Hotel Booking: The Effects of Brand Image, Price, Trust and Value on Purchase Intentions。Asia Pacific Management Review,20(4),210-218。 | 16. | Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research,17(1),110-119。 | 17. | Blattberg, Robert C.、Briesch, Richard、Fox, Edward J.(1995)。How promotions work。Marketing Science,14(3_supplement),G122-G132。 | 18. | Suri, Rajneesh、Monroe, Kent B.(2003)。The Effects of Time Constraints on Consumers' Judgments of Prices and Products。Journal of Consumer Research,30(1),92-104。 | 19. | O'Cass, A.、Sok, P.(2013)。Exploring innovation driven value creation in B2B service firms: the roles of the manager, employees, and customers in value creation。Journal of Business Research,66(8),1074-1084。 | 20. | Miyazaki, A. D.、Grewal, D.、Goodstein, R. C.(2005)。The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency。Journal of Consumer Research,32(1),146-153。 | 21. | Shimp, T. A.、Bearden, W. O.(1982)。Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions。Journal of Consumer Research,9(1),38-46。 | 22. | Han, Jooyeon、Jang, Soo Cheong Shawn(2010)。Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants。International Journal of Hospitality Management,29(1),2-13。 | 23. | Ryu, K.、Han, H.、Jang, Soocheong Shawn(2010)。Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast-casual restaurant industry。International Journal of Contemporary Hospitality Management,22(3),416-432。 | 24. | Teas, R. Kenneth、Agarwal, Sanjeev(2000)。The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value。Journal of the Academy of Marketing Science,28(2),278-290。 | 25. | 吳淑鶯、陳燕柔(20120800)。綠色行銷認知與知覺創新對知覺品質、知覺風險及購買意願之影響。中華管理評論,15(3),(1)0-(1)26。 延伸查詢 | 26. | 林素吟(20050200)。產品保證與品牌知名度對顧客忠誠度的影響之研究。中華管理評論,8(1),(1)1-(1)20。 延伸查詢 | 27. | Erevelles, S.、Roy, A.、Vargo, S. L.(1999)。The use of price and warranty cues in product evaluation: A comparison of us and Hong Kong consumers。Journal of International Consumer Marketing,11(3),67-91。 | 28. | Erkan, Ismail、Evans, Chris(2016)。The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption。Computers in Human Behavior,61,47-55。 | 29. | 姜淳方、李昀修(20120400)。臺灣連鎖速食餐廳屬性、享樂及功利價值、行為意圖關係之研究--以臺灣Y世代消費者為例。行銷科學學報,8(1),77-95。 延伸查詢 | 30. | Ainscough, T. L.(2006)。The effect of brand, agent, and price on consumer evaluation of travel services。Journal of Travel & Tourism Marketing,19(1),39-48。 | 31. | 陳澤義、賴彥豪(20150900)。Effective Channel to Promote Consumer Value by Business Intelligence。電子商務研究,13(3),271-292。 延伸查詢 | 32. | Lim, C. H.、Kim, K.、Cheong, Y.(2016)。Factors affecting sportswear buying behavior: A comparative analysis of luxury sportswear。Journal of Business Research,69(12),5793-5800。 | 33. | Molz, G.、Gielnik, M.(2006)。Does the introduction of the Euro have an effect on subjective hypotheses about the price-quality relationship?。Journal of Consumer Behaviour,5(3),204-210。 | 34. | Shukla, K.、Dikshit, P.、Tyagi, M. K.、Shukla, R.、Gambhir, J. K.(2012)。Ameliorative effect of Withania coagulans on dyslipidemia and oxidative stress in nicotinamide-streptozotocin induced diabetes mellitus。Food and Chemical Toxicology,50(10),3595-3599。 | 35. | Song, H. G.、Lee, H.、Chung, N.(2017)。Consumers' impulsive buying behavior of restaurant products in social commerce。International Journal of Contemporary Hospitality Management,29(2),709-731。 | 36. | Wangenheim, F. V.、Bayón, T.(2004)。The effect of word of mouth on services switching: Measurement and moderating variable。European Journal of Marketing,38(9/10),1173-1185。 | 37. | Bagozzi, Richard P.、Phillips, Lynn W.(1982)。Representing and Testing Organizational Theories: A Holistic Construal。Administrative Science Quarterly,27(3),459-489。 | 38. | Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research,20(4),644-656。 | 39. | Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。 | 40. | Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research,21(1),119-134。 | 41. | Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。 | 42. | Babin, Barry J.、Attaway, Jill S.(2000)。Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer。Journal of Business Research,49(2),91-99。 | 43. | Morwitz, Vicki G.、Schmittlein, David(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research,29(4),391-405。 | 44. | Murray, Keith B.(1991)。A test of services marketing theory: Consumer information acquisition activities。Journal of Marketing,55(1),10-25。 | 45. | Angst, C. M.、Agarwal, R.(2009)。Adoption of electronic health records in the presence of privacy concerns: the elaboration likelihood model and individual persuasion。MIS Quarterly,33(2),339-370。 | 46. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 | 47. | Babin, Barry J.、Lee, Yong-Ki、Kim, Eun-Ju、Griffin, Mitch(2005)。Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea。Journal of Services Marketing,19(3),133-139。 | 48. | Grewal, Dhruv、Krishnan, Ramayya、Baker, Julie、Borin, Norm(1998)。The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions。Journal of Retailing,74(3),331-352。 | 49. | Anderson, Rolph E.、Srinivasan, Srini S.(2003)。E-Satisfaction and E-Loyalty: A Contingency Framework。Psychology & Marketing,20(2),123-138。 | 50. | Bickart, Barbara、Schindler, Robert M.(2001)。Internet Forums as Influential Sources of Consumer Information。Journal of Interactive Marketing,15(3),31-40。 | 51. | Kirmani, Amna、Rao, Akshay R.(2000)。No pain, no gain: A critical review of the literature on signaling unobservable product quality。Journal of Marketing,64(2),66-79。 | 52. | Rao, Akshay R.、Monroe, Kent B.(1989)。The effect of price, brand name, and store name on buyers' perceptions of product quality: An integrative review。Journal of Marketing Research,26(3),351-357。 | 53. | Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science,28(1),168-174。 | 54. | Sánchez, Javier、Callarisa, Luís、Rodríguez, Rosa M.、Moliner, Miguel A.(2006)。Perceived value of the purchase of a tourism product。Tourism Management,27(3),394-409。 | 55. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 56. | Monroe, Kent B.、Krishnan, R.(1985)。The effect of price on subjective product evaluations。Perceived quality,1(1),209-232。 | 57. | Feldman, Jack M.、Lynch, John G. Jr.(1988)。Self-generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior。Journal of Applied Psychology,73(3),421-435。 | 58. | Dodds, William B.、Monroe, Kent B.(1985)。The Effect of Brand and Price Information on Subjective Product Evaluations。Advances in Consumer Research,12(1),85-90。 | 59. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 | 60. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 | 61. | Kalita, J. K.、Jagpal, S.、Lehmann, D. R.(2004)。Do High Prices Signal High Quality? A Theoretical Model and Empirical Results。Journal of Product & Brand Management,13(4),279-288。 | 會議論文1. | Olson, Jerry C.、Jacoby, Jacob(1972)。Cue Utilization in the Quality Perception Process。Third Annual Conference of the Association for Consumer Research。Association for Consumer Research。167-179。 | 2. | Hansen, K.、Olsen, S. O.(2006)。Impulsive buying behaviour-the role of impulse buying tendencies and convenience orientation。ANZMAC 2007 Conference。Dunedin:University of Otago。2199-2206。 | 圖書1. | Wells, William D.、Prensky, David(1996)。Consumer Behavior。John Wiley & Sons lnc.。 | 2. | Randall, G.(1997)。Do Your Own Market Research。Kogan Page Ltd.:Big Apple Tuttle Mori Agency。 | 3. | Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。 | 4. | Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。 | 5. | Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Mason, OH:South-Western Thomson Learning。 | 6. | Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。 | |
| |