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題名:旅館業與OTA多通路銷售促進顧客再購意願--結合交易成本理論、理性行為理論之觀點
書刊名:電子商務學報
作者:楊清淼許秉瑜張育瑋
作者(外文):Yang, Qing-miaoHsu, Ping-yuChang, Yu-wei
出版日期:2022
卷期:24:1
頁次:頁79-110
主題關鍵詞:再購意願交易成本理論理性行為理論網路旅行社Repurchase intentionTransaction cost theoryTheory of reasoned actionOTAOnline travel agency
原始連結:連回原系統網址new window
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  • 共同引用共同引用:57
  • 點閱點閱:8
期刊論文
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39.Long, Y.、Shi, P. P.(2017)。Pricing strategies of tour operator and online travel agency based on cooperation to achieve O2O model。Tourism Management,62,302-311。  new window
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研究報告
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圖書
1.Williamson, O. E.(1985)。The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting。Free Press。  new window
2.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
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其他
1.美通社(20170214)。情人節大數據:女性訂房比例超乎想像,如家、7天、漢庭一房難求,https://read01.com/zh-tw/OmBJPK.html#.WrB94uhuaUl。  延伸查詢new window
 
 
 
 
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