The purpose of this study was to understand the sport news reading behavior of college students. 「Reading Sport News Questionnaire」 (Jan, 1998) was utilized for this study. Participants were 440 students from physical education college of University of Taipei, and 403 sets of data were valid (223 males and 180 females). Descriptive statistic, independent sample t-test and one-way ANOVA were used for data analyses. The results of this study were as follows: 1. Most students spend 1-20 min reading sport news which is a small amount of time. 2. Males are more interested in sport news than females. 3. Students prefer to focus on processes and results of sport games, as well as more interest in professional sports than amateur sports. Suggestions: 1. Future researchers could analyze and compare different media sources processing cross-comparison of effects on students. 2. To further study the effects on sport news reading habits of the students through a certain media. 3.Study factors of effects and usage of readers with satisfaction and trading theories.