隨著國民生活品質提升與自我意識增強，消費者在購買產品時，除經濟因素考量外，更包含個人化需求與產品造形吸引力，使得產品功能不再具有競爭優勢與刺激購買慾望。因此，設計者如何了解消費者對產品感知意象，以設計出符合消費端需求的產品便成為重要課題。本研究以心肺復甦輔助裝置產品為例，透過感性工學建立產品造形特徵與感性語彙之關係，以期獲取具顯著影響力的造形特徵，使之產品設計與開發更符合消費者的感性需求。此外，為了提高感性語彙篩選的客觀性，擬結合模糊德爾菲法之應用，使語彙篩選更具客觀性與正確性。最後，藉由此研究成果進行實際案例設計。本研究結果可提供心肺復甦輔助裝置產品造形設計參考，使產品更加貼近消費需求，進而符合消費者的期望與提升市場接受度。

With the improvement of national living quality and the increase of self-awareness, apart from the financial factors, consumers are increasingly paying more attention to their personalized needs and drawn to the product style when buying a product, thus making the product functions less competitive and less able to arouse the desire to buy. Under such circumstances, how a designer could divine the consumers' perceptual impression of a product and design products accordingly that satisfy consumer needs has become an important research issue. This study thus sets out to establish a relationship between the styling features of a product and vocabulary from the perspective of Kansei Engineering with Cardio Pulmonary Resuscitation (CPR) devices as the example, with the hope to obtain more influential styling features so that the product design and development could be better in line with the consumers' perceptual needs. In addition, in order to make the screening of vocabulary more objective, it is proposed that the Fuzzy Delphi Method should be included to increase the objectiveness and precision of the vocabulary screening. The ultimate goal is to conduct real case design on the basis of the findings from this research. The research results of this paper therefore could be used as the references in the stylistic design of CPR devices and to make them more compliant with the consumer needs, thus satisfying their expectations and increase market acceptance.