隨著消費型態改變，扭蛋的存在也證實感性消費已經來臨。扭蛋吸引消費者的不僅是無法預測掉出來的扭蛋玩具之樂趣，還有豐富多元的扭蛋玩具設計。其中，以動物類型的扭蛋玩具設計佔最多數。而千禧世代是這個時代最龐大的一個消費族群，他們屬於享樂型態消費者，喜歡透過購買小確幸以獲取快樂和釋放壓力。基於以上，本研究目的分三部分：（一）探究千禧世代對扭蛋的涉入程度。（二）透過感性工學裡的評價構造法探究扭蛋玩具的魅力因子。（三）透過數量化一類分析扭蛋玩具的魅力因子之間影響強度以及權重關係。本研究透過問卷調查法發現：（一）千禧世代之中扭蛋高涉入族群佔一半以上。透過評價構造法文獻，探討動物類扭蛋玩具的魅力因子：「心的感受」、「扭蛋評價」、「扭蛋特徵」。研究結果發現：（二）動物類扭蛋玩具的魅力因子包含：六個心的感受構面、11個扭蛋評價構面以及七個扭蛋特徵構面。（三）數量化一類分析結果發現，運用「慵懶」的「附有配件」設計會讓消費者感到「療癒身心」，運用「搞笑」的「表情」設計會讓消費者感到「與自己有關聯」，運用「搞笑」的「外觀亮點」設計會讓消費者感到「想擁有」，運用「搞笑」的「附有配件」設計會讓消費者感到「心情愉悅」。

The consumption patterns have changed, gashapon prove that kansei consumption is coming. Not only the pleasures of chance, also the design of capsule toys appeal to consumers. Animal types are mainly among the capsule toys. As mentioned above one purpose of research is using Evaluation Grid Method to explore capsule toys's attractive factors. The other is applied Quantification Theory Type 1 to analyse for relationship between each capsule toys's attractive factors. By literature review in Evaluation Grid Method, exploring attributes of capsule toys, consequences, and values. The study shows that attractive factors of animal type capsule toys include six values, eleven consequences and seven attributes. Indolent Accessories design can make consumers feel soothing, funny facial expression can connecting with consumers, funny highlights will let consumers want it and funny Accessories will make them feel happy.