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題名：帶點朦朧美：中式婚宴菜餚中度隱喻命名提升吸引力及購買意願
書刊名：觀光休閒學報
作者：陳建中／林麗華
作者(外文)：Chen, Chien-chung／Lin, Li-hua
出版日期：2015
卷期：21:3
頁次：頁281-306
主題關鍵詞：中式婚宴；菜單；隱喻；不一致理論；糢糊性；Chinese wedding banquet；Menu；Metaphor；Incongruity theory；Ambiguous
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:13
  • 點閱點閱:6
期刊論文
1.Purohit, D.、Srivastava, J.(2001)。Effect of manufacturer reputation, retailer reputation, and product warranty on consumer judgments of product quality: A cue diagnosticity framework。Journal of Consumer Psychology，10(3)，123-134。  new window
2.Ozanne, Julie L.、Brucks, Merrie、Grewal, Dhruv(1992)。A Study of Information Search Behavior during the Categorization of New Products。Journal of Consumer Research，18(4)，452-463。  new window
3.許順旺(20071100)。觀光旅館及大型餐飲婚宴市場現況及未來發展之趨勢。餐旅暨家政學刊，4(3)，243-267。new window  延伸查詢new window
4.Peracchio, Laura A.、Tybout, Alice M.(1996)。The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation。Journal of Consumer Research，23(3)，177-192。  new window
5.Kohli, C.、LaBahn, D. W.(1997)。Observations Creating Effective Brand Names: A Study of the Naming Process。Journal of Advertising Research，37(1/2)，67-75。  new window
6.Wansink, B.、van Ittersum, K.、Painter, J. E.(2005)。How descriptive food names bias sensory perceptions in restaurants。Food Quality and Preference，16(5)，393-400。  new window
7.Axelrod, J. N.(1968)。Attitude measures that predict purchase。Journal of Advertising Research，8(1)，3-17。  new window
8.Fiske, S. T.、Linville, P. W.(1980)。What does the schema concept buy us?。Personality and Social Psychology Bulletin，6(4)，543-557。  new window
9.Miller, E. G.、Kahn, B. E.(2005)。Shades of meaning: The effect of color and flavor names on consumer choice。Journal of Consumer Research，32(1)，86-92。  new window
10.Walchli, B. S.(2007)。The effects of between-partner congruity on consumer evaluation of co-branded products。Psychology and Marketing，24(11)，947-973。  new window
11.Steenkamp, Jan-Benedict E. M.(1990)。Conceptual Model of the Quality Perception Process。Journal of Business Research，21(4)，309-333。  new window
12.Keller, Kevin L.(1993)。Conceptualizing, Measuring, and Managing Consumer-based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
13.萬金生、陳淑玲、林美蘭、吉冠馹(20121200)。餐廳折價卷折扣深度對顧客再消費意願之影響：品牌形象為干擾變項。觀光休閒學報，18(3)，259-279。new window  延伸查詢new window
14.Schifferstein, Hendrik N. J.、Fenko, Anna、Desmet, Pieter M. A.、Labbe, David、Martin, Nathalie(2013)。Influence of Package Design on the Dynamics of Multisensory and Emotional Food Experience。Food Quality and Preference，27(1)，18-25。  new window
15.Stayman, Douglas M.、Alden, Dana L.、Smith, Karen H.(1992)。Some effects of schematic processing on consumer expectations and disconfirmation judgments。Journal of Consumer Research，19(2)，240-255。  new window
16.Heckler, S. E.、Childers, T. L.(1992)。The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruency?。Journal of Consumer Research，18(4)，475-492。  new window
17.丁應林(2007)。宴會菜單設計初論。揚州大學烹飪學報，3，22-27。  延伸查詢new window
18.李冬梅(2008)。泉州現代飯店的婚宴品牌建設。閩西職業技術學院學報，10(3)，48-51。  延伸查詢new window
19.李軍華、王娟(2010)。中華菜餚命名原則與審美意蘊。南寧職業技術學院學報，15(3)，1-4。  延伸查詢new window
20.李軍華、陸華芳(2008)。中華菜名比喻藝術管窺。江南大學學報(人文社會科學版)，7(5)，125-127。  延伸查詢new window
21.紀雅茹(2009)。淺談中餐菜名的構成及語序特點。語文學刊，8B，171-172。  延伸查詢new window
22.翁小雲(2012)。基於語料庫的中西菜名語言特徵比較研究。龍岩學院學報，30(4)，36-49。  延伸查詢new window
23.郭琰(2008)。論餐飲命名文化。中州大學學報，25(1)，72-75。  延伸查詢new window
24.張瑞航(2009)。吉菜名稱的詞彙構成及其理據分析。現代語文，10，82-83。  延伸查詢new window
25.掌慶琳、劉元安(20040600)。Personal Selling Practices and Marketing Mix : An Exploratory Study of Hotel Catering in Taiwan。觀光研究學報，10(2)，127-140。new window  new window
26.Baker, W. E.(2003)。Does brand name imprinting in memory increase brand information retention?。Psychology and Marketing，20(12)，1119-1135。  new window
27.Brown, P.(19851021)。New? Improved?。Business Week，108-112。  new window
28.Guéguen, N.(2012)。The effect of menu labels associated with affect, traditional and patriotism on sales。Food Quality and Preference，23(1)，86-88。  new window
29.Haley, R. I.、Case, P. B.(1979)。Testing thirteen attitude scales for agreement and brand discrimination。Journal of Marketing，43(4)，20-32。  new window
30.Lee, Y. H.、Ang, K. S.(2003)。Brand name suggestiveness: A Chinese language perspective。International Journal of Research in Marketing，20(4)，323-335。  new window
31.Litt, A.、Shiv, B.(2012)。Manipulating basic taste perception to explore how product information affects experience。Journal of Consumer Psychology，22(1)，55-66。  new window
32.Noseworthy, T. J.、Trudel, R.(2011)。Looks interesting, but what does it do? Evaluation of incongruent product form depends on positioning。Journal of Marketing Research，48(6)，1008-1019。  new window
33.Ozdemir, B.、Caliskan, O.(2014)。A review of literature on restaurant menus: Specifying the managerial issues。International Journal of Gastronomy and Food Science，2(1)，3-13。  new window
34.Piqueras-Fiszman, B.、Spence, C.(2015)。Sensory expectations based on product-extrinsic food cues: An interdisciplinary review of the empirical evidence and theoretical accounts。Food Quality and Preference，40(Part A)，165-179。  new window
35.Skorinko, J. L.、Kemmer, S.、Hebl, M. R.、Lane, D. M.(2006)。A rose by any other name…: Color-naming influences on decision making。Psychology and Marketing，23(12)，975-993。  new window
36.Zampini, M.、Sanabria, D.、Phillips, N.、Spence, C.(2007)。The multisensory perception of flavor: Assessing the influence of color cues on flavor discrimination responses。Food Quality and Preference，18(7)，975-984。  new window
37.Meyers-Levy, J.、Louie, T. A.、Curren, M. T.(1994)。How does the congruity of brand names affect evaluations of brand name extensions?。Journal of Applied Psychology，79(1)，46-53。  new window
38.Meyers-Levy, Joan、Tybout, Alice M.(1989)。Schema congruity as a basis for product evaluation。Journal of Consumer Research，16(1)，39-54。  new window
39.Sujan, Mita(1985)。Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments。Journal of Consumer Research，12(1)，31-46。  new window
40.Kincaid, C. S.、Corsun, D. L.(2003)。Are consultants blowing smoke? An empirical test of the impact of menu layout on item sales。International Journal of Contemporary Hospitality Management，15(4)，226-231。  new window
41.Calder, Bobby J.、Phillips, Lynn W.、Tybout, Alice M.(1981)。Designing research for application。Journal of Consumer Research，8(2)，197-207。  new window
42.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing，54(1)，27-41。  new window
43.Campbell, Margaret C.、Goodstein, Ronald C.(2001)。The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm。Journal of Consumer Research，28(3)，439-449。  new window
44.Janiszewski, Chris(1993)。Preattentive mere exposure effects。The Journal of Consumer Research，20(3)，376-392。  new window
45.Wansink, B.、Painter, J. M.、van Ittersum, K.(2001)。Descriptive Menu Labels' Effect on Sales。Cornell Hotel and Restaurant Administrative Quarterly，42(6)，68-72。  new window
會議論文
1.Mandler, George P.(1982)。The Structure of Value: Accounting for Taste。The 17th Annual Carnegie Mellon symposium on cognition。Hillsdale, NJ：Lawrence Erlbaum Associates。3-36。  new window
2.Fiske, Susan T.(1982)。Schema-triggered Affect: Applications to Social Perception。The 17th Annual Carnegie Symposium on Cognition。Lawrence Erlbaum Associates。55-78。  new window
研究報告
1.內政部統計處(2015)。104年第4週內政統計通報(103年結婚登記概況)。  延伸查詢new window
圖書
1.Plous, S.(1993)。The Psychology of Judgment and Decision Making。New York：McGraw Hill。  new window
2.Shadish, William R.、Cook, Thomas D.、Campbell, Donald T.(2002)。Experimental and Quasi-Experimental Designs for Generalized Causal Inference。Houghton Mifflin。  new window
3.交通部觀光局(2015)。中華民國102年臺灣地區國際觀光旅館營運分析報告。台北市：交通部觀光局。  延伸查詢new window
4.Stobart, P.(1994)。Brand power。New York：New York University Press。  new window
5.Aaker, David A.、Kumar, V.、Day, George S.(1999)。Essentials of marketing research。New York, NY：John Wiley & Sons。  new window
6.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
7.Keller, K. L.(1998)。Strategic brand management: Building, measuring and managing brand equity upper saddle river。Englewood Cliffs, NJ：Prentice Hall。  new window
圖書論文
1.Grice, H. P.(1975)。Logic and conversation。Reprinted in Grice。New York：Academic Press。  new window
2.Fiske, Susan T.、Neuberg, S. L.(1990)。A continuum of impression formation, from category-based to individuating processes: Influences of information and motivation on attention and interpretation。Advances in experimental social psychology。Academic Press。  new window
3.Shakespeare, W.(2002)。Romeo and Juliet。Shakespeare in production: Romeo and Juliet。New York：Cambridge University Press。  new window
 
 
 
 
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