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題名：餐廳背景音樂的速度與音量影響消費者等待時間知覺之研究
書刊名：觀光休閒學報
作者：林美蘭 引用關係／方妙玲／張瑞淳
作者(外文)：Lin, Mei-lan／Fang, Miao-ling／Chang, Rui-chun
出版日期：2015
卷期：21:1
頁次：頁55-77
主題關鍵詞：音樂速度；音樂音量；等待時間知覺；餐廳背景音樂；Music speed；Music volume；Waiting time perception；Restaurant background music
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:7
  • 點閱點閱:103
過去研究指出環境因素會影響顧客的服務品質，相關的環境因素中，有學者已發現背景音樂對消費者有顯著的影響。本研究分別以實驗室實驗與場域實驗兩個實驗檢驗背景音樂的速度與音量，對消費者知覺等候時間的影響。進行正式實驗前，先進行前測，確認後續實驗採用之背景音樂，其操弄速度快慢與音量大小的基準；此兩個實驗均採取二因子受試者組間設計，自變項為背景音樂的「音量」與「音速」，依變項為「等待時間知覺」。實驗室實驗的結果顯示餐廳背景音樂的音量與音速顯著影響消費者的等待時間知覺；為檢驗本實驗的外在效度，並進行場域實驗，結果亦得到與實驗室實驗相同之結論，研究結果可作為餐廳在制定提高顧客服務品質之相關措施的重要參考。
Previous studies indicate that environmental factors may affect customer s’perception of service quality.Among the environmental factors, background music was found to havea significant i mpact on consumers. In order to explore the effect of music on customers’ perception of waiting time , t his study conducted two experiments : a laboratory experiment and a field experimentA pretest was carried out before the formal experiment t o establis h the speed and volume of background music to be the subsequent experiments. factor between-subjects designwas adopted for the laboratory and field experiments. The independent variables were volume and speed and dependent variable wasthe waiting time perceptionThe result of the laboratory experiments revealed that the speed and volume significantly affected customers’ perception of waiting time. To examine the external validity, this study employed field experiments and the results were the same as those of the laboratory experiments. Hence, the findings of this study are beneficial in that they can be applied to improve quality of customer service in restaurants.
期刊論文
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17.蕭至惠、蔡進發、林士民(20110400)。旅遊網站橫幅廣告特性對使用者等待時間知覺之影響。觀光休閒學報，17(1)，75-97。new window  延伸查詢new window
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19.Chebat, J.-C.、Gelinas-Chebat, C.、Filiatrault, P.(1993)。Interactive effects of musical and visual cues on time perception: An application to waiting lines in banks。Perceptual and Motor Skills，77(3)，995-1020。  new window
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40.蕭至惠、蔡進發、王秀瑤(20101200)。個人時間風格與背景音樂影響下等待時間知覺對服務滿意度與服務忠誠度的影響--以中南部四家大型醫院為例。中原企管評論，8(2)，107-130。new window  延伸查詢new window
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學位論文
1.李國祿(2005)。國際觀光旅館大廳酒吧背景音樂對消費者影響之研究(碩士論文)。國立高雄餐旅學院。  延伸查詢new window
2.張怡蓁(2012)。醫院環境中的背景音樂對於等候時間知覺的影響--以古箏演奏為例(碩士論文)。國立臺灣藝術大學。  延伸查詢new window
3.羅秀聰(2011)。背景音樂時間填補對於等待時間知覺影響之研究(碩士論文)。輔仁大學。  延伸查詢new window
圖書
1.林玥秀、高秋英(2004)。餐飲管理--理論與實務。臺北：揚智文化出版社。  延伸查詢new window
2.Ornstein, Robert E.(1969)。On the Experience of Time。Penguin。  new window
3.Cook, T. D.、Campbell, D. T.(1979)。Quasi-experimentation: Design and analysis issues for field settings。Boston, MA：Houghton Mifflin。  new window
4.Eysenck, M. W.(1982)。Attention and arousal: Cognition and performance。New York：Springer。  new window
5.Fisher, R. A.(1935)。The design of experiments。Oliver & Boyd。  new window
6.Mehrabian, Albert、Russell, James A.(1974)。An Approach to Environmental Psychology。MIT Press。  new window
圖書論文
1.Maister, D. H.(1985)。The Psychology of Waiting Lines。The service encounter: Managing employee/customer interaction in service business。Lexington, MA：Lexington Books。  new window
2.Clemmer, E. C.、Schneider, B.(1989)。Toward understanding and controlling customer dissatisfaction with waiting during peak demand times。Designing a Winning Service Strategy。Chicago, IL：American Marketing Association。  new window
3.Kellaris, J. J.、Altsech, M. B.(1992)。The experience of time as a function of musical loudness and gender of listener。Advances in Consumer Research。Provo, UT：Association for Consumer Research。  new window
4.Zakay, D.(1989)。Subjective time and attentional resource allocation: An integrated model of time estimation。Time and human cognition: A life-span perspective。Amsterdam：Elsevier Science。  new window
 
 
 
 
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