The transaction contract of Pre-Sale House often exits information asymmetry. Understanding determinants and behaviors of purchasing Pre-Sale Houses of consumers becomes very important. Hence, this study is surveyed by questionnaires and face-to-face interview. The effective rate is 100%. Meanwhile, the reliability and validity tests are also implemented. The analysis of 200 questionnaires reveals that: (1) occupation, salary, population and location will affect the budget; (2) many homebuyers get information in the Reception Center;(3) in the seven influencing factors, the most important factor is the housing dimension (eg: pattern, quality, floor, etc.), second is the economic dimension(eg: total price, loan amount, etc.), and the advertising dimension (eg: media, word of mouth, spokesman, etc.) is the less important factor. (4) single persons feel higher than married in the environmental dimension, housing dimension, advertising dimension, brand image dimension and purchase intention.